SlideShare a Scribd company logo
David Berkowitz VP Emerging Media 360i @dberkowitz [email_address]
1946 1 st  mobile phone call
1970s-80s car phone
1980-1990s cordless phone
1990s-2000s cellphone
mid 2000s-today smartphone
?
2011- megaphone
2011- MEGAphone http://www.mgelectronics.com/productlisting.cfm?categoryid=10
why this  matters:
1. you’re living in the age of the  mega phone
2. this decade, BILLIONS  of consumers will have  MEGA phones
3.  MEGA phones play a role in  every  of our day
4. it’s time to a m p l i f y everything  you do (starting… now)
?
INFO OVERLOAD AHEAD
http:/bit.ly/berkyDMS Wash down with a pint of Guinness Do not operate heavy machinery while clicking BIT.LY LINK
24 hours in  The Age of the MEGAphone
4am Day 2 4am
?
4am Day 1: Sleep Science 4am
5am: WakeMate 5am
6am: Lark 6am
?
7am: FitBit, FitFu 7am
m 8am
?
9am
?
10am: Summify, Aurasma 10am
11am
12pm
1pm
2pm
3pm
?
?
4pm
5pm
?
?
6pm
?
?
7pm
?
8pm
?
?
9pm
*Please drink responsibly
?
?
10pm
?
10pm: (figure out plans) Localmind, ChaCha – note Google Deals, ask about Pommes Frites 11pm
12am
?
?
Sven B. 1am
2am
?
ANYTHING but the  banana cream! 3am
?
4am
mmmmm… chocolate peanut butter!
And yet he had to get the  banana cream. Unfriending.
whoa!
the age of the  MEGAphone is here
a m p l i f y  everything  you do (starting… now)
http:/bit.ly/berkyDMS Take one URL visually in the morning Do not download during an after-party on a boat
David Berkowitz VP Emerging Media 360i @dberkowitz [email_address]

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A Mobile Day in the Life - 360i Digital Marketing Summit

Editor's Notes

  1. 65 years ago… or… 24,000 days ago http://www.corp.att.com/attlabs/reputation/timeline/46mobile.html June 17, 1946 - A driver in St. Louis, Mo., pulled out a handset from under his car's dashboard, placed a phone call and made history. It was the first mobile telephone call. A team including Alton Dickieson and D. Mitchell from Bell Labs and future AT&T CEO H.I. Romnes, worked more than a decade to achieve this feat. By 1948, wireless telephone service was available in almost 100 cities and highway corridors. Customers included utilities, truck fleet operators and reporters. However, with only 5,000 customers making 30,000 weekly calls, the service was far from commonplace.
  2. http://blog.big-dutch.com/images/ct1000.jpg
  3. http://en.wikipedia.org/wiki/File:Phone.svg http://cache.gawkerassets.com/assets/images/4/2010/03/500x_cordless.jpg http://content.abt.com/media/images/products/BDP_Images/big_kxtg2302b_L_Angle.gif
  4. http://4.bp.blogspot.com/_Z5xmBJQUMD4/TOjosatpwoI/AAAAAAAAARE/49iGsfZmr6w/s1600/nokia_3310.jpeg
  5. http://www.hitechreview.com/uploads/2010/06/iphone4_hero.jpg
  6. http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  7. http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  8. http://pdxrecycler.files.wordpress.com/2011/04/pill-bottle.jpg
  9. It’s 4am I’m outside Bubb Day 2: 4am – out on street with: Yesterday’s paper (10am) Salume menu (12pm) Cork (7pm) Video glasses? ???? Mr. Banana
  10. http://itunes.apple.com/us/app/id390088576?mt=8
  11. http://wakemate.com/
  12. https://www.lark.com/mylark/
  13. http://www.fitfu.com/
  14. Go Try It On – www.gotryiton.com
  15. http://www.foursquare.com
  16. http://www.neoreader.com/
  17. Aurasma http://www.youtube.com/watch?v=GBKy-hSedg8 www.aurasma.com www.summify.com
  18. 11am: Pinterest Pinterest – pinning www.pinterest.com
  19. http://twitter.com/#!/pxlt/status/103864017847726080 12pm: 4sq-> Salume app, Dokobots on the way
  20. 12pm: 4sq-> Salume app, Dokobots on the way http://dokobots.com/
  21. 2pm: Rosetta Stone (or Cat Paint) http://www.rosettastone.com/
  22. TaskRabbit www.taskrabbit.com
  23. 1pm: G+ Meeting https://plus.google.com
  24. http://tabbedout.com/
  25. 6pm: (grocery store)- iFood, Checkpoints, Aisle411, GroceryIQ, SavingStar (NFC – FAIL – tap phone, to no avail) iFood GroceryIQ (coupons.com) http://www.kraftrecipes.com/media/ifood.aspx
  26. http://www.checkpoints.com/
  27. 7pm: (dinner prep) Snooth, Barcode Hero
  28. 7pm: (dinner prep) Snooth, Barcode Hero http://barcodehero.com/
  29. http://www.snooth.com/
  30. 9pm: (TV) Shazam, IntoNow, Miso, SnappyTV http://www.intonow.com/ci
  31. http://i1-win.softpedia-static.com/screenshots/Sticker-Book-6-Superheroes_1.png
  32. 11pm - Fashism
  33. Fashism
  34. www.localmind.com
  35. 12am: Go to Pommes Frites, redeem Google Offer https://www.google.com/offers/
  36. http://www.sonar.me
  37. 2am: Alfred to find a place http://www.alfredmobile.com/
  38. http://bo.lt/6iz1z
  39. Foodspotting 3am: (dessert) FoodSpotting, We&Co, Skweal (Mr. B terrified of banana split, wind up at BUBBY’S with sign in window that says no bananas allowed) www.foodspotting.com
  40. Joey Lawrence (Blossom)
  41. http://pdxrecycler.files.wordpress.com/2011/04/pill-bottle.jpg
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