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Recession talk among gift givers has dropped significantly this year TOPIC ANALYSIS OF HOLIDAY GIFT GIVING CONVERSATIONS (HOLIDAY 2008 VS HOLIDAY 2009) Source: 360i Analysis of the social media landscape, November 2009 Sample size 150 blog posts, board posts, micro-blogs & comments Recession and budget references have dropped by approx. 50% A little under 15% of conversations reference a specific store or retailer; unchanged this year over last
Homemade gifts tops conversations on gift-giving this year and last, though store bought gifts are gaining this year GIFT TYPES MENTIONED IN HOLIDAY GIFT GIVING CONVERSATIONS (HOLIDAY 2008 VS HOLIDAY 2009) Source: 360i Analysis of the social media landscape, November 2009 Sample size 150 blog posts, board posts, micro-blogs & comments Homemade gifts and gift card discussions have dropped in 2009; store bought goods like food, toys and clothing are on the rise Charitable gift giving is also on the rise
Top Searched Toys 2009 vs. 2008 (11/1  to 11/14)  11. Zhu Zhu Pets 12. Scrabble 13. Rubix Cube   14. Power Wheels 15. Nerf Gun 16. Bratz 17. My Scene 18. Star Wars Legos 19. Beanie Babies 20. Leapster 1. Barbies 2. Legos 3. Build-A-Bear 4. American Girl Dolls   5. Twilight Barbie 6. My Little Pony 7. Hot Wheel 8. Polly Pocket 9. Nerf 10. Batman Legos Source: 360i Analysis of Yahoo!Buzz Index, Nov. 2009 +2 -1 -2 +2 NEW NEW +4 +4 -1 NEW -9 -5 -4 -5 NEW Key +/- # of positions from 2008  New toy on the list vs. 2008

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  • 1.
  • 2. Recession talk among gift givers has dropped significantly this year TOPIC ANALYSIS OF HOLIDAY GIFT GIVING CONVERSATIONS (HOLIDAY 2008 VS HOLIDAY 2009) Source: 360i Analysis of the social media landscape, November 2009 Sample size 150 blog posts, board posts, micro-blogs & comments Recession and budget references have dropped by approx. 50% A little under 15% of conversations reference a specific store or retailer; unchanged this year over last
  • 3. Homemade gifts tops conversations on gift-giving this year and last, though store bought gifts are gaining this year GIFT TYPES MENTIONED IN HOLIDAY GIFT GIVING CONVERSATIONS (HOLIDAY 2008 VS HOLIDAY 2009) Source: 360i Analysis of the social media landscape, November 2009 Sample size 150 blog posts, board posts, micro-blogs & comments Homemade gifts and gift card discussions have dropped in 2009; store bought goods like food, toys and clothing are on the rise Charitable gift giving is also on the rise
  • 4. Top Searched Toys 2009 vs. 2008 (11/1 to 11/14) 11. Zhu Zhu Pets 12. Scrabble 13. Rubix Cube 14. Power Wheels 15. Nerf Gun 16. Bratz 17. My Scene 18. Star Wars Legos 19. Beanie Babies 20. Leapster 1. Barbies 2. Legos 3. Build-A-Bear 4. American Girl Dolls 5. Twilight Barbie 6. My Little Pony 7. Hot Wheel 8. Polly Pocket 9. Nerf 10. Batman Legos Source: 360i Analysis of Yahoo!Buzz Index, Nov. 2009 +2 -1 -2 +2 NEW NEW +4 +4 -1 NEW -9 -5 -4 -5 NEW Key +/- # of positions from 2008 New toy on the list vs. 2008
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