SlideShare a Scribd company logo
CES 2012 in Review David Berkowitz VP Emerging Media 360i blog.360i.com  / @ 360i MarketersStudio.com  / @ dberkowitz about.me/dberkowitz
What you’ll find here ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome to the rodeo! ,[object Object],[object Object]
[object Object],[object Object],Comparing CES to SXSW (South by Southwest) See more: “ Presenting CES: Consumer Electronics Socialization ” SXSW CES
Trend and buzz overview
Microsoft and Samsung stole show with keynotes;  AT&T popped with launch of Galaxy Note smartphone Source:  Simply Measured Source:  CEPulse.net
[object Object],[object Object],[object Object],The New York Times captures the heart of CES  DAVID POGUE SAM GROBART
Klout’s top CES brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
What doesn’t matter for marketers (today) (or anytime soon)
Did any of the key trends matter? ,[object Object],[object Object],[object Object]
Ultrabooks: back to the future ,[object Object],[object Object],[object Object]
Don’t hold your breath for the OLED revolution ,[object Object],[object Object],[object Object],[object Object],Image:  ZDnet
3D TV ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Nokia’s Windows Phone & 4G Image source:  LA Times Windows Phone 4G
Cars become more social ,[object Object],[object Object],[object Object],[object Object]
Virtual reality headgear by Sensics (proof that the movie “Disclosure” was infinitely ahead of its time) Image: via  Lonelysandwich
This phonograph – yes, from CES 2012 (but it does have an AM  and  FM radio built in!)
What matters for marketers in 2012
TVs watch you, and gain a voice ,[object Object],[object Object],[object Object],[object Object]
Kinect coming to Windows Feb 1 ,[object Object],[object Object],[object Object],[object Object]
Who will make it possible to virtually try on clothes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Samsung AdHub – can an OEM take on Google?  ,[object Object],[object Object],[object Object],[object Object]
Google Indoor Maps launched almost in time to use them ,[object Object],[object Object],[object Object]
Gaming devices get even more interactive ,[object Object],[object Object],[object Object],[object Object],[object Object]
Curation & simplification ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spotlight: Payment innovations
Dynamics Inc, Nagra ID make credit cards interactive ,[object Object],[object Object],[object Object],[object Object]
Intuit, PaySaber take on Square ,[object Object],[object Object],[object Object]
Visa’s V.me speeds up online payments ,[object Object],[object Object],[object Object],[object Object]
Product potpourri (some fun ones to watch)
Lytro: Last Gadget Standing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Water powered fuel cell from Powertrekk ,[object Object],[object Object],[object Object]
This printer will actually print cupcakes, or plastic parts ,[object Object],[object Object],[object Object]
QOOQ: the French cooks’ tablet ,[object Object],[object Object],[object Object],[object Object]
Bonus feature: The dumbest product of CES 2012!!!
?
Quiz time: What the heck is  FeedAir ?  ,[object Object],[object Object],[object Object],[object Object],[object Object],This award is on FeedAir’s site. I’d hate to see what  didn’t make the cut.
Wrapping up
Stuff that happened during CES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Danny Sullivan interviewed Google Chairman Eric Schmidt about its social search update, which overshadowed any other Google CES news
Thanks for reading this far. Keep in touch. ,[object Object],[object Object],[object Object],[object Object],[object Object]

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CES 2012: A Comprehensive Guide for Marketers

Editor's Notes

  1. http://simplymeasured.com/blog/ http://simplymeasured.com/blog/2012/01/ces-social-stats-day-0-to-day-3/ www.cepulse.net
  2. Pogue http://www.nytimes.com/2012/01/12/technology/personaltech/in-las-vegas-its-the-future-of-high-tech-state-of-the-art.html Video http://video.nytimes.com/video/2012/01/09/technology/100000001274472/the-ces-no-shows.html
  3. http://corp.klout.com/blog/2012/01/top-brands-at-ces-2012/
  4. http://mashable.com/2012/01/08/ar-drone-2-0-now-this-toy-is-serious-fun
  5. http://simplymeasured.com/blog/ http://simplymeasured.com/blog/2012/01/ces-social-stats-day-0-to-day-3/
  6. http://techcrunch.com/2012/01/08/acer-unveils-thinnest-ultrabook-at-15mm-the-aspire-s5/ http://venturebeat.com/2012/01/09/the-envy-14-spectre-hp-designs-a-beautiful-ultrabook-with-a-gorilla-glass-cover
  7. TV image: ZDdnet http://www.zdnet.com/blog/home-theater/ces-2012-can-sony-crystal-led-display-hdtvs-beat-oled-sets/5578
  8. Image source: LA Times - http://latimesblogs.latimes.com/technology/2012/01/nokia-lumia-710-is-free-on-contract-at-wal-mart.html
  9. http://venturebeat.com/2012/01/09/ford-sync-4-million-cars-npr-navigation-app
  10. Photos my own More background: Sensics Smart Goggles - http://www.engadget.com/2012/01/10/sensics-head-tracking-3d-goggles-hands-on-video/ Disclosure http://lonelysandwich.com/search/disclosure+1994
  11. http://venturebeat.com/2012/01/09/sony-aims-to-deliver-300m-connected-devices-in-the-next-3-years http://adage.com/article/special-report-ces/tv-watch/232094/?utm_source=mediaworks Nuance http://techcrunch.com/2012/01/09/nuance-launches-dragon-tv-lets-you-control-your-tv-with-your-voice
  12. http://mashable.com/2012/01/09/kinect-windows-february http://www.microsoft.com/en-us/kinectforwindows/
  13. venturebeat.com/2012/01/12/virtual-shopping-with-bodymetrics-shows-where-outfits-will-be-too-tight-on-your-body http://www.psfk.com/2012/01/microsoft-electronic-mirror-ces.html
  14. http://www.samsungadhub.com/pr/capabilities/mobile/main.do
  15. http://www.readwriteweb.com/archives/ces_2012_find_all_the_gadgets_with_google_maps_for.php
  16. Wowwee - http://venturebeat.com/2012/01/08/wowwee-shows-off-its-latest-app-gear-toys-that-interact-with-downloaded-apps Discovery Bay Games - http://discoverybaygames.com/
  17. http://gadgetwise.blogs.nytimes.com/2012/01/11/smarter-credit-cards http://www.nagraid.com/
  18. https://www.paysaber.com/ http://gopayment.com/
  19. https://www.lytro.com/living-pictures/2325 http://venturebeat.com/2012/01/12/lytro-camera-ces-last-gadget-standing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29
  20. http://mashable.com/2012/01/08/powertrekk-offers-unlimited-water-based-gadget-power/ http://www.powertrekk.com/
  21. Google/Google+ : http://www.washingtonpost.com/business/technology/faq-googles-social-search-and-its-antitrust-privacy-implications/2012/01/13/gIQAUtwCwP_story.html Facebook: https://www.facebook.com/notes/facebook-media/bringing-facebook-comments-to-mobile/306485919386904 GetGlue: http://www.hollywoodreporter.com/news/getglue-gets-12-million-funding-280548 Voxer: http://voxer.com/ http://techcrunch.com/2012/01/10/popular-like-voxer/ 4sq: http://www.theverge.com/2012/1/12/2702715/foursquare-brings-its-explore-recommendations-to-the-web
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