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WHAT’S NEXT
       2011



     Presented by
#1 ONLINE MEETS
        OFFLINE
        Mobile will bridge the
          gap between online
                   and offline
                 experiences,
                   challenging
        marketers to connect
             the dots through
            creative solutions
             that match their
           consumers’ mobile
         consumption habits.




                           2
A new approach to brand
                      strategy is emerging that
                   embraces digital at its core,
                 inspiring ideas that center on
                   connecting brand attributes
                         to naturally social and
                     sharable things that exist
                         outside of the product
                                    experience.




#2 DIGITAL AT
THE NUCLEUS OF
BRAND STRATEGY
                                              3
#3 BRANDS
BEHAVING
LIKE PEOPLE


As brands increasingly enter
online spaces to engage with
consumers, consumers will
more than ever assess brands
as they would people.



                               4
Consumers will expect shopping
experiences to align with a new
paradigm of constant connectivity,
demanding more immediacy and
intimacy from retailers.




#4 RISE OF
SOCIAL SHOPPING
& E-COMMERCE
                                     5
#5 MOBILE HANDSET AS
A LIFE CONTROLLER



Mobile devices will garner even
greater functionality, emerging
as the control center for
consumers’ daily activities and
creating opportunities for
brands to provide value and
increase retention.


                                  6
#6 DIGITAL AS
THE SAVIOR OF
 TRADITIONAL
        MEDIA
         Digital platforms and
      behaviors are amplifying
               and reinventing
            traditional media,
       breathing new life into
            old publishers and
            allowing brands to
     emerge as co-founders of
          a new media space.
                            7
Media attribution will continue to
mature, as advanced technologies
prove the achievability and
accuracy of new cross-channel
measurement strategies.




#7 CROSS-
CHANNEL
GROWS UP                             8
#8 INTERNET OF
THINGS            Wi-Fi technologies are enabling
                  nearly any device to connect to
                      the internet, providing new
                 opportunities for brands when it
                    comes to out-of-home and in-
                                store promotions.




                                                9
#9 INNOVATION OF
 ONLINE AD UNITS
             Banner ads will head in new
         directions, thanks to developers
        increasingly turning to non-Flash
      formats like HTML5 and marketers
   integrating the Facebook Like button
                  into online ad creative.




                                       10
Developments in 2010 have laid the
              groundwork for an exciting year in the
              natural search space, with the engines
           vying for unprecedented integration with
                            searchers’ social graphs.




#10 SEARCH & SOCIAL
COLLIDE                                           11
Read the full report at:
                        http://bit.ly/whatsnext2011




                                            Blog.360i.com
All images via Flickr

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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
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What's Next 2011

  • 1. WHAT’S NEXT 2011 Presented by
  • 2. #1 ONLINE MEETS OFFLINE Mobile will bridge the gap between online and offline experiences, challenging marketers to connect the dots through creative solutions that match their consumers’ mobile consumption habits. 2
  • 3. A new approach to brand strategy is emerging that embraces digital at its core, inspiring ideas that center on connecting brand attributes to naturally social and sharable things that exist outside of the product experience. #2 DIGITAL AT THE NUCLEUS OF BRAND STRATEGY 3
  • 4. #3 BRANDS BEHAVING LIKE PEOPLE As brands increasingly enter online spaces to engage with consumers, consumers will more than ever assess brands as they would people. 4
  • 5. Consumers will expect shopping experiences to align with a new paradigm of constant connectivity, demanding more immediacy and intimacy from retailers. #4 RISE OF SOCIAL SHOPPING & E-COMMERCE 5
  • 6. #5 MOBILE HANDSET AS A LIFE CONTROLLER Mobile devices will garner even greater functionality, emerging as the control center for consumers’ daily activities and creating opportunities for brands to provide value and increase retention. 6
  • 7. #6 DIGITAL AS THE SAVIOR OF TRADITIONAL MEDIA Digital platforms and behaviors are amplifying and reinventing traditional media, breathing new life into old publishers and allowing brands to emerge as co-founders of a new media space. 7
  • 8. Media attribution will continue to mature, as advanced technologies prove the achievability and accuracy of new cross-channel measurement strategies. #7 CROSS- CHANNEL GROWS UP 8
  • 9. #8 INTERNET OF THINGS Wi-Fi technologies are enabling nearly any device to connect to the internet, providing new opportunities for brands when it comes to out-of-home and in- store promotions. 9
  • 10. #9 INNOVATION OF ONLINE AD UNITS Banner ads will head in new directions, thanks to developers increasingly turning to non-Flash formats like HTML5 and marketers integrating the Facebook Like button into online ad creative. 10
  • 11. Developments in 2010 have laid the groundwork for an exciting year in the natural search space, with the engines vying for unprecedented integration with searchers’ social graphs. #10 SEARCH & SOCIAL COLLIDE 11
  • 12. Read the full report at: http://bit.ly/whatsnext2011 Blog.360i.com All images via Flickr
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