SlideShare a Scribd company logo
The Atlantic/Aspen Institute Annual American
Values Survey: One Nation, Divisible
1
Survey Methodology
? Penn Schoen Berland, working with Burson
Marsteller, conducted 2,010 interviews with the
general population of the U.S. from May 29-June
8, 2013 by phone and online.
? The overall margin of error is 2.19%
? The data presented in this study are reflective of
U.S. Census Bureau demographic statistics in
terms of gender, age, ethnicity, income,
education, and region.
2
After the Election Cycle, Americans have
a Slightly More Positive Outlook
3
28%
33%
35%
62%
63%
59%
Right direction Wrong direction
Americans are slightly more optimistic since
2012
4
Generally speaking, would you say things in this country
are heading in the right direction or in the wrong direction?
2013
2011
2012
Showing All
2012
2010
2011
29%
26%
32%
38%
60%
66%
66%
59%
12%
8%
2%
3%
Right track Wrong track Don't Know
2013
6 in 10 say economy is on the wrong
track, down from two thirds in 2012
5
In general, is the U.S. economy on the right track or is it
off on the wrong track?
Showing All
52%
6%
6%
4%
5%
34%
8%
7%
6%
6%
Economy and jobs
Deficit and government
spending
Health care
Big government / bureaucracy
Moral/ family values
2012
2013
Jobs, economy are the most important
issues facing the country
6
What do you think is the most important issue
facing this country today?
Showing All
The “United” States of America?
7
Nearly three fourths say it is very important
for America to be united
8
73% 23% 3% 1%
Very Somewhat Not very Not at all
Generally speaking, how important is it to you that America be united?
? 97% want America to remain united as one country and 73% say this
is very important to them
Showing All
It?s important to be united, but most think the
US is increasingly divided
9
8% 14% 29% 32%
Much more united Somewhat more united
Somewhat more divided Much more divided
Would you say that America has become more united over the
past 10 years or has it become more divided?
Showing All
And Americans believe we are more divided
today than in the past
? Older Americans (65+) are more likely to think we are more divided today than at other
points in history
10 Showing All
Do you think America is more or less united [today] than it was in
the…?
60
49 51
11
16 19
23 30 24
1940's 1960's 1970's
More divided About the same More united
We feel more divided today than any other
time except the Civil Rights Era
11
31%
39%
33%
25%
38%
43%
36% 38% 39%
44%
he Great DepressionCivil Rights Era Vietnam WarDuring Watergate After 9/11
We are more united today than… We are more divided today than…
Would you say America today is more united or divided when
compared to each of the following times in our history?
Showing All
20% doubt America can remain united as one
country going forward
12
Do you think America will remain united as one country?
78%
20%
YES
NO
Showing All
? More than one quarter of Conservatives, pro-lifers, and gun owners
think we will not remain united.
Equal opportunity, freedom of speech are
most unifying American principles
13
Which of the following do you think help make America united?
Please indicate all that apply.
59%
59%
54%
54%
53%
52%
Equal opportunity
Freedom of speech
Freedom of religion
Common values
Patriotism
Democracy
Showing Top 6, Among All
59%
45%
45%
40%
39%
39%
Money in politics
Congressional gridlock
Wealth inequality
Extremism
Racial differences
Power of Wall Street and big
corporations
Special interest, beltway gridlock and wealth
inequality divide America
14
Which of the following do you think contribute to America being
divided? Please indicate all that apply
Showing Top 6, Among All
27%
22%
22%
20%
19%
18%
Hold politicians more accountable
Cooperation by Republicans and
Democrats in congress
Limit the power of the federal
government
Limit the influence of money in
politics
Hold our politicians to a higher
standard
More economic equality
Holding government accountable, partisan
cooperation will unite America
15
What do you think America could do to become more united?
Please select up to 3 responses.
Showing Top 6, Among All
Reducing bureaucracy and increasing
collaboration would make us more united
16
What steps could elected officials take to make America more
united?
20%
20%
13%
10%
10%
Encourage meetings between parties
Reduce bureaucracy
Increase transparency
Easing partisan rhetoric
Campaign finance reform
21%
6%
4%
4%
4%
Barack Obama
Oprah Winfrey
Bill Clinton
Bill Gates
Chris Christie
Obama is both the most unifying figure and
the most divisive
17
Who do you think is the most
unifying figure in America today?
Showing Top 5, Among All
Who do you think is the most
divisive figure in America today?
33%
10%
3%
3%
3%
Barack Obama
Rush Limbaugh
Bill Clinton
Donald Trump
Mitt Romney
Lincoln, Reagan, JFK embody unity
historically
18
Which of the following political leaders best embodies unity in
America historically?
21%
19%
17%
10%
10%
9%
3%
Abraham Lincoln
Ronald Reagan
John F. Kennedy
George Washington
Franklin D. Roosevelt
Bill Clinton
George W. Bush
Showing Top 7, Among All
?One Nation? applies most to America
19
58%
48%
45%
53%
49% 47%
one Nation under God, indivisible, with liberty and justice for all.
What parts of the Pledge of Allegiance do you think apply to
America today?
Showing All
Issues that Unify and Divide Us
20
69% 67%
31% 29%
24%
Moral values Family values Religious
values
Ethnic or
cultural values
Political values
Moral and Family values are the most
important for Americans to unite around
21 Showing All
Which values are most important for Americans to unite around?
55%
45%
37%
29%
20% 18%
Religion Politics Beauty and ArtEthnic or cultural valuesFamily valuesMoral values
Religious and political values are okay to be
divided on
22 Showing All
Which values is it okay for Americans to be divided on?
Abortion, gay marriage are considered most
divisive social issues
23
How united or divided do you think America is on the following
social issues?
22% 19% 17% 16% 14%
78% 81% 80% 81% 85%
Immigration Gun control Homosexuality Gay marriage Abortion
Total United Total Divided
Showing All
Americans are most united on their feelings
about divorce, prostitution
24
How united or divided do you think America is on the following
social issues?
44%
39% 39%
35% 34%
53% 54% 55%
61%
65%
Divorce Prostitution Having a child
out of wedlock
Climate change Drugs
Total United Total Divided
Showing All
Contraception, interracial marriage among
most acceptable behaviors today
25 Showing All
Please indicate whether each of the following is morally
acceptable or morally objectionable.
37%
57%
60%
69%
83%
35%
60%
60%
75%
83%Interracial
marriage
An unmarried
couple living
together
Pre-marital sex
Having a child
out of wedlock
Physician-
assisted suicide60%
40%
39%
30%
15%
61%
38%
37%
24%
15%
Objectionable (2012)
Objectionable (2013)
Acceptable (2012)
Acceptable (2013)
Abortion among most objectionable
behaviors
26 Showing All
Please indicate whether each of the following is morally
acceptable or morally objectionable.
41%
41%
53%
69%
78%
37%
47%
52%
69%
79%Sex-ed in
schools
Divorce
Homo-
sexuality
Smoking
marijuana
Abortion
57%
56%
45%
29%
21%
60%
51%
46%
28%
20%
Objectionable (2012)
Objectionable (2013)
Acceptable (2012)
Acceptable (2013)
The Role of the American Economy
27
More than half say the free-market unites us
and helps achieve the American Dream
28
How important is America’s free-market economy in helping
individuals reach the American Dream?
56% 38% 4% 1%
Very Somewhat Not very Not at all
68% 25%Unite Us Divide Us
Does the free enterprise system do more to unite us or divide us
as a country?
Showing All
Majority say reducing the gap between rich
and poor is important
29
How important is reducing the gap between the rich and the poor to
American unity?
46% 35% 13% 6%
Very Somewhat Not very Not at all
Showing All
The Shifting Role of Religion in America
30
Fewer Americans are embracing religion
31
Do you believe in God?
96%
98%
89%
89%
1%
1%
11%
10%
Yes No
2012
1967; Gallup
1944; Gallup
2013
Showing All
61% believe religion unites Americans
32
61% 36%Unites
Americans
Divides
Americans
Do you think religion does more to unite Americans or divide
them?
Showing All
Nearly half of Americans believe in intelligent
design
33
20%
48%
29%
I believe in evolution onlyI believe in a combination of evolution and creationismI believe in creationism only
Which of the following is closer to your view?
Showing All

More Related Content

What's hot

National Israel-Hamas Conflict Poll- charts
National Israel-Hamas Conflict Poll- chartsNational Israel-Hamas Conflict Poll- charts
National Israel-Hamas Conflict Poll- charts
The Israel Project
?
Secure America Now - National Security Survey - August 2015
Secure America Now - National Security Survey - August 2015Secure America Now - National Security Survey - August 2015
Secure America Now - National Security Survey - August 2015
Secure America Now
?
California Congressional District 10 Immigration Reform Survey - Magellan Str...
California Congressional District 10 Immigration Reform Survey - Magellan Str...California Congressional District 10 Immigration Reform Survey - Magellan Str...
California Congressional District 10 Immigration Reform Survey - Magellan Str...
Magellan Strategies
?
FIFA Women's World Cup Report 2019
FIFA Women's World Cup Report 2019FIFA Women's World Cup Report 2019
FIFA Women's World Cup Report 2019
ThinkNow
?
Public Opinion Landscape: Economy - 5.12.15
Public Opinion Landscape: Economy - 5.12.15Public Opinion Landscape: Economy - 5.12.15
Public Opinion Landscape: Economy - 5.12.15
GloverParkGroup
?
Who's up NXT: a global cross-generational study by InSites Consulting
Who's up NXT: a global cross-generational study by InSites ConsultingWho's up NXT: a global cross-generational study by InSites Consulting
Who's up NXT: a global cross-generational study by InSites Consulting
Joeri Van den Bergh
?
Paragon Insights TIP National Poll On Middle East Peace Process - charts
Paragon Insights TIP National Poll On Middle East Peace Process - chartsParagon Insights TIP National Poll On Middle East Peace Process - charts
Paragon Insights TIP National Poll On Middle East Peace Process - charts
The Israel Project
?
Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013
Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013
Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013
Pew Research Center
?
International Affairs Public Opinion Landscape
International Affairs Public Opinion Landscape     International Affairs Public Opinion Landscape
International Affairs Public Opinion Landscape
GloverParkGroup
?
AAPOR 2015 election presentation
AAPOR 2015 election presentationAAPOR 2015 election presentation
AAPOR 2015 election presentation
LangerResearch
?
08 arab opinion_poll_telhami
08 arab opinion_poll_telhami08 arab opinion_poll_telhami
08 arab opinion_poll_telhami
slatefr
?
Public Opinion Landscape - International Affairs
Public Opinion Landscape - International AffairsPublic Opinion Landscape - International Affairs
Public Opinion Landscape - International Affairs
GloverParkGroup
?
Public Opinion Landscape - Government Shutdown Aftermath
Public Opinion Landscape - Government Shutdown AftermathPublic Opinion Landscape - Government Shutdown Aftermath
Public Opinion Landscape - Government Shutdown Aftermath
GloverParkGroup
?
Reuters/Ipsos Data: Core Political (12/20/2017)
Reuters/Ipsos Data: Core Political (12/20/2017)Reuters/Ipsos Data: Core Political (12/20/2017)
Reuters/Ipsos Data: Core Political (12/20/2017)
Ipsos Public Affairs
?
U.S. politics Questions, Answers, Polls & Debates
U.S. politics Questions, Answers, Polls & DebatesU.S. politics Questions, Answers, Polls & Debates
U.S. politics Questions, Answers, Polls & Debates
phobicmistake8593
?
Civil Beat Poll September 2012 questionnaire
Civil Beat Poll September 2012 questionnaireCivil Beat Poll September 2012 questionnaire
Civil Beat Poll September 2012 questionnaire
Honolulu Civil Beat
?
2014: Post Election Analysis
2014: Post Election Analysis2014: Post Election Analysis
2014: Post Election Analysis
GloverParkGroup
?
Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016
Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016
Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016
GloverParkGroup
?
Doug Schoen's Poll on American Expectations from the Obama Administration
Doug Schoen's Poll on American Expectations from the Obama AdministrationDoug Schoen's Poll on American Expectations from the Obama Administration
Doug Schoen's Poll on American Expectations from the Obama Administration
aspeninstitute
?
Gv Values
Gv ValuesGv Values
Gv Values
guest4f4aa
?

What's hot (20)

National Israel-Hamas Conflict Poll- charts
National Israel-Hamas Conflict Poll- chartsNational Israel-Hamas Conflict Poll- charts
National Israel-Hamas Conflict Poll- charts
?
Secure America Now - National Security Survey - August 2015
Secure America Now - National Security Survey - August 2015Secure America Now - National Security Survey - August 2015
Secure America Now - National Security Survey - August 2015
?
California Congressional District 10 Immigration Reform Survey - Magellan Str...
California Congressional District 10 Immigration Reform Survey - Magellan Str...California Congressional District 10 Immigration Reform Survey - Magellan Str...
California Congressional District 10 Immigration Reform Survey - Magellan Str...
?
FIFA Women's World Cup Report 2019
FIFA Women's World Cup Report 2019FIFA Women's World Cup Report 2019
FIFA Women's World Cup Report 2019
?
Public Opinion Landscape: Economy - 5.12.15
Public Opinion Landscape: Economy - 5.12.15Public Opinion Landscape: Economy - 5.12.15
Public Opinion Landscape: Economy - 5.12.15
?
Who's up NXT: a global cross-generational study by InSites Consulting
Who's up NXT: a global cross-generational study by InSites ConsultingWho's up NXT: a global cross-generational study by InSites Consulting
Who's up NXT: a global cross-generational study by InSites Consulting
?
Paragon Insights TIP National Poll On Middle East Peace Process - charts
Paragon Insights TIP National Poll On Middle East Peace Process - chartsParagon Insights TIP National Poll On Middle East Peace Process - charts
Paragon Insights TIP National Poll On Middle East Peace Process - charts
?
Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013
Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013
Who Is Up, Who Is Down: Global Views of China & the U.S. July 18, 2013
?
International Affairs Public Opinion Landscape
International Affairs Public Opinion Landscape     International Affairs Public Opinion Landscape
International Affairs Public Opinion Landscape
?
AAPOR 2015 election presentation
AAPOR 2015 election presentationAAPOR 2015 election presentation
AAPOR 2015 election presentation
?
08 arab opinion_poll_telhami
08 arab opinion_poll_telhami08 arab opinion_poll_telhami
08 arab opinion_poll_telhami
?
Public Opinion Landscape - International Affairs
Public Opinion Landscape - International AffairsPublic Opinion Landscape - International Affairs
Public Opinion Landscape - International Affairs
?
Public Opinion Landscape - Government Shutdown Aftermath
Public Opinion Landscape - Government Shutdown AftermathPublic Opinion Landscape - Government Shutdown Aftermath
Public Opinion Landscape - Government Shutdown Aftermath
?
Reuters/Ipsos Data: Core Political (12/20/2017)
Reuters/Ipsos Data: Core Political (12/20/2017)Reuters/Ipsos Data: Core Political (12/20/2017)
Reuters/Ipsos Data: Core Political (12/20/2017)
?
U.S. politics Questions, Answers, Polls & Debates
U.S. politics Questions, Answers, Polls & DebatesU.S. politics Questions, Answers, Polls & Debates
U.S. politics Questions, Answers, Polls & Debates
?
Civil Beat Poll September 2012 questionnaire
Civil Beat Poll September 2012 questionnaireCivil Beat Poll September 2012 questionnaire
Civil Beat Poll September 2012 questionnaire
?
2014: Post Election Analysis
2014: Post Election Analysis2014: Post Election Analysis
2014: Post Election Analysis
?
Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016
Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016
Public Opinion Landscape: Election 2016 - New Hampshire 2-9-2016
?
Doug Schoen's Poll on American Expectations from the Obama Administration
Doug Schoen's Poll on American Expectations from the Obama AdministrationDoug Schoen's Poll on American Expectations from the Obama Administration
Doug Schoen's Poll on American Expectations from the Obama Administration
?
Gv Values
Gv ValuesGv Values
Gv Values
?

Similar to The 2013 Atlantic/Aspen Institute Annual American Values Survey: One Nation, Divisible

Civility in America 2019: Solutions for Tomorrow
Civility in America 2019: Solutions for TomorrowCivility in America 2019: Solutions for Tomorrow
Civility in America 2019: Solutions for Tomorrow
Weber Shandwick
?
Civility in America 2014 FINAL
Civility in America 2014 FINALCivility in America 2014 FINAL
Civility in America 2014 FINAL
Bradley Honan
?
The TRUTH About POLITICS
The TRUTH About POLITICSThe TRUTH About POLITICS
The TRUTH About POLITICS
Raymundo Payán
?
Civil Beat January 2016 Issues Poll
Civil Beat January 2016 Issues PollCivil Beat January 2016 Issues Poll
Civil Beat January 2016 Issues Poll
Honolulu Civil Beat
?
TIP National Voter Survey On Israel
TIP National Voter Survey On IsraelTIP National Voter Survey On Israel
TIP National Voter Survey On Israel
The Israel Project
?
School Daze
School DazeSchool Daze
Racial wealth gap
Racial wealth gapRacial wealth gap
Racial wealth gap
timothyjgraham
?
Racial Wealth Gap
Racial Wealth GapRacial Wealth Gap
Racial Wealth Gap
guest06029a7d
?
Politics Have Failed Us
Politics Have Failed UsPolitics Have Failed Us
Politics Have Failed Us
Michael DiPaolo
?
Fetzer Institute Survey on Love and Forgiveness in American Society
Fetzer Institute Survey on Love and Forgiveness in American SocietyFetzer Institute Survey on Love and Forgiveness in American Society
Fetzer Institute Survey on Love and Forgiveness in American Society
fetzerinstitute
?
Survey on Exploitation of Women - Oct 15, 2014
Survey on Exploitation of Women  - Oct 15, 2014Survey on Exploitation of Women  - Oct 15, 2014
Survey on Exploitation of Women - Oct 15, 2014
pwhorrocks
?
2012 02-us-poll-charts-1
2012 02-us-poll-charts-12012 02-us-poll-charts-1
2012 02-us-poll-charts-1
The Israel Project
?
WINS COVID-19 Societal Impact Project
WINS COVID-19 Societal Impact ProjectWINS COVID-19 Societal Impact Project
WINS COVID-19 Societal Impact Project
Adam Math
?
Channel 4 UK Tribes research - Young People and Politics - October 2014
Channel 4 UK Tribes research - Young People and Politics - October 2014Channel 4 UK Tribes research - Young People and Politics - October 2014
Channel 4 UK Tribes research - Young People and Politics - October 2014
4talks
?
NAACP 2012 Battleground Poll
NAACP 2012 Battleground PollNAACP 2012 Battleground Poll
NAACP 2012 Battleground Poll
NAACP
?
NAACP 2012 Battleground Poll
NAACP 2012 Battleground PollNAACP 2012 Battleground Poll
NAACP 2012 Battleground Poll
NAACPConnect
?
NAACP 2012 Battleground Poll
NAACP 2012 Battleground PollNAACP 2012 Battleground Poll
NAACP 2012 Battleground Poll
NAACPConnect
?
Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...
Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...
Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...
Magellan Strategies
?
Public opinion landscape international affairs 8.12.14
Public opinion landscape   international affairs 8.12.14Public opinion landscape   international affairs 8.12.14
Public opinion landscape international affairs 8.12.14
The Glover Park Group
?
What the Hill?
What the Hill?What the Hill?
What the Hill?
Abdul-Hakim Shabazz
?

Similar to The 2013 Atlantic/Aspen Institute Annual American Values Survey: One Nation, Divisible (20)

Civility in America 2019: Solutions for Tomorrow
Civility in America 2019: Solutions for TomorrowCivility in America 2019: Solutions for Tomorrow
Civility in America 2019: Solutions for Tomorrow
?
Civility in America 2014 FINAL
Civility in America 2014 FINALCivility in America 2014 FINAL
Civility in America 2014 FINAL
?
The TRUTH About POLITICS
The TRUTH About POLITICSThe TRUTH About POLITICS
The TRUTH About POLITICS
?
Civil Beat January 2016 Issues Poll
Civil Beat January 2016 Issues PollCivil Beat January 2016 Issues Poll
Civil Beat January 2016 Issues Poll
?
TIP National Voter Survey On Israel
TIP National Voter Survey On IsraelTIP National Voter Survey On Israel
TIP National Voter Survey On Israel
?
School Daze
School DazeSchool Daze
School Daze
?
Racial wealth gap
Racial wealth gapRacial wealth gap
Racial wealth gap
?
Racial Wealth Gap
Racial Wealth GapRacial Wealth Gap
Racial Wealth Gap
?
Politics Have Failed Us
Politics Have Failed UsPolitics Have Failed Us
Politics Have Failed Us
?
Fetzer Institute Survey on Love and Forgiveness in American Society
Fetzer Institute Survey on Love and Forgiveness in American SocietyFetzer Institute Survey on Love and Forgiveness in American Society
Fetzer Institute Survey on Love and Forgiveness in American Society
?
Survey on Exploitation of Women - Oct 15, 2014
Survey on Exploitation of Women  - Oct 15, 2014Survey on Exploitation of Women  - Oct 15, 2014
Survey on Exploitation of Women - Oct 15, 2014
?
2012 02-us-poll-charts-1
2012 02-us-poll-charts-12012 02-us-poll-charts-1
2012 02-us-poll-charts-1
?
WINS COVID-19 Societal Impact Project
WINS COVID-19 Societal Impact ProjectWINS COVID-19 Societal Impact Project
WINS COVID-19 Societal Impact Project
?
Channel 4 UK Tribes research - Young People and Politics - October 2014
Channel 4 UK Tribes research - Young People and Politics - October 2014Channel 4 UK Tribes research - Young People and Politics - October 2014
Channel 4 UK Tribes research - Young People and Politics - October 2014
?
NAACP 2012 Battleground Poll
NAACP 2012 Battleground PollNAACP 2012 Battleground Poll
NAACP 2012 Battleground Poll
?
NAACP 2012 Battleground Poll
NAACP 2012 Battleground PollNAACP 2012 Battleground Poll
NAACP 2012 Battleground Poll
?
NAACP 2012 Battleground Poll
NAACP 2012 Battleground PollNAACP 2012 Battleground Poll
NAACP 2012 Battleground Poll
?
Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...
Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...
Colorado Congressional District 6 Immigration Reform Survey - Magellan Strate...
?
Public opinion landscape international affairs 8.12.14
Public opinion landscape   international affairs 8.12.14Public opinion landscape   international affairs 8.12.14
Public opinion landscape international affairs 8.12.14
?
What the Hill?
What the Hill?What the Hill?
What the Hill?
?

More from Burson-Marsteller

A Voice for Young Syrian Refugees
A Voice for Young Syrian RefugeesA Voice for Young Syrian Refugees
A Voice for Young Syrian Refugees
Burson-Marsteller
?
Planet Football Executive Summary
Planet Football Executive SummaryPlanet Football Executive Summary
Planet Football Executive Summary
Burson-Marsteller
?
Making it in America: The View from America Survey
Making it in America: The View from America SurveyMaking it in America: The View from America Survey
Making it in America: The View from America Survey
Burson-Marsteller
?
China's Two Sessions 2017
China's Two Sessions 2017   China's Two Sessions 2017
China's Two Sessions 2017
Burson-Marsteller
?
Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary
Burson-Marsteller
?
Most Valuable Platforms Research Deck
Most Valuable Platforms Research DeckMost Valuable Platforms Research Deck
Most Valuable Platforms Research Deck
Burson-Marsteller
?
Gender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsGender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and Platforms
Burson-Marsteller
?
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and Instagram
Burson-Marsteller
?
Fourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyFourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl Survey
Burson-Marsteller
?
The Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyThe Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy Survey
Burson-Marsteller
?
100 days
100 days 100 days
Burson Latino Infographic
Burson Latino InfographicBurson Latino Infographic
Burson Latino Infographic
Burson-Marsteller
?
The Latino Vote In 2016
The Latino Vote In 2016The Latino Vote In 2016
The Latino Vote In 2016
Burson-Marsteller
?
World Leaders on Periscope
World Leaders on PeriscopeWorld Leaders on Periscope
World Leaders on Periscope
Burson-Marsteller
?
World Leaders on LinkedIn
World Leaders on LinkedInWorld Leaders on LinkedIn
World Leaders on LinkedIn
Burson-Marsteller
?
World Leaders on Vine
World Leaders on VineWorld Leaders on Vine
World Leaders on Vine
Burson-Marsteller
?
World Leaders on YouTube
World Leaders on YouTubeWorld Leaders on YouTube
World Leaders on YouTube
Burson-Marsteller
?
World Leaders on Instagram
World Leaders on InstagramWorld Leaders on Instagram
World Leaders on Instagram
Burson-Marsteller
?
World Leaders on Facebook
World Leaders on FacebookWorld Leaders on Facebook
World Leaders on Facebook
Burson-Marsteller
?
A-Generation Study 2016
A-Generation Study 2016A-Generation Study 2016
A-Generation Study 2016
Burson-Marsteller
?

More from Burson-Marsteller (20)

A Voice for Young Syrian Refugees
A Voice for Young Syrian RefugeesA Voice for Young Syrian Refugees
A Voice for Young Syrian Refugees
?
Planet Football Executive Summary
Planet Football Executive SummaryPlanet Football Executive Summary
Planet Football Executive Summary
?
Making it in America: The View from America Survey
Making it in America: The View from America SurveyMaking it in America: The View from America Survey
Making it in America: The View from America Survey
?
China's Two Sessions 2017
China's Two Sessions 2017   China's Two Sessions 2017
China's Two Sessions 2017
?
Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary
?
Most Valuable Platforms Research Deck
Most Valuable Platforms Research DeckMost Valuable Platforms Research Deck
Most Valuable Platforms Research Deck
?
Gender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsGender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and Platforms
?
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and Instagram
?
Fourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyFourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl Survey
?
The Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyThe Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy Survey
?
100 days
100 days 100 days
100 days
?
Burson Latino Infographic
Burson Latino InfographicBurson Latino Infographic
Burson Latino Infographic
?
The Latino Vote In 2016
The Latino Vote In 2016The Latino Vote In 2016
The Latino Vote In 2016
?
World Leaders on Periscope
World Leaders on PeriscopeWorld Leaders on Periscope
World Leaders on Periscope
?
World Leaders on LinkedIn
World Leaders on LinkedInWorld Leaders on LinkedIn
World Leaders on LinkedIn
?
World Leaders on Vine
World Leaders on VineWorld Leaders on Vine
World Leaders on Vine
?
World Leaders on YouTube
World Leaders on YouTubeWorld Leaders on YouTube
World Leaders on YouTube
?
World Leaders on Instagram
World Leaders on InstagramWorld Leaders on Instagram
World Leaders on Instagram
?
World Leaders on Facebook
World Leaders on FacebookWorld Leaders on Facebook
World Leaders on Facebook
?
A-Generation Study 2016
A-Generation Study 2016A-Generation Study 2016
A-Generation Study 2016
?

Recently uploaded

13062024_First India Newspaper Jaipur.pdf
13062024_First India Newspaper Jaipur.pdf13062024_First India Newspaper Jaipur.pdf
13062024_First India Newspaper Jaipur.pdf
FIRST INDIA
?
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
CIkumparan
?
在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样
在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样
在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样
ckn2izdm
?
Youngest c m in India- Pema Khandu Biography
Youngest c m in India- Pema Khandu BiographyYoungest c m in India- Pema Khandu Biography
Youngest c m in India- Pema Khandu Biography
VoterMood
?
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
LUMINATIVE MEDIA/PROJECT COUNSEL MEDIA GROUP
?
MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)
Filippo64
?
Essential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptxEssential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptx
Pragencyuk
?
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
Abdul-Hakim Shabazz
?

Recently uploaded (8)

13062024_First India Newspaper Jaipur.pdf
13062024_First India Newspaper Jaipur.pdf13062024_First India Newspaper Jaipur.pdf
13062024_First India Newspaper Jaipur.pdf
?
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
?
在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样
在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样
在线办理(濒补迟谤辞产别毕业证书)拉筹伯大学毕业证翱蹿蹿别谤一模一样
?
Youngest c m in India- Pema Khandu Biography
Youngest c m in India- Pema Khandu BiographyYoungest c m in India- Pema Khandu Biography
Youngest c m in India- Pema Khandu Biography
?
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
Howard Fineman, Veteran Political Journalist and TV Pundit, Dies at 75
?
MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)MAGNA CARTA (minimum 40 characters required)
MAGNA CARTA (minimum 40 characters required)
?
Essential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptxEssential Tools for Modern PR Business .pptx
Essential Tools for Modern PR Business .pptx
?
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
?

The 2013 Atlantic/Aspen Institute Annual American Values Survey: One Nation, Divisible

  • 1. The Atlantic/Aspen Institute Annual American Values Survey: One Nation, Divisible 1
  • 2. Survey Methodology ? Penn Schoen Berland, working with Burson Marsteller, conducted 2,010 interviews with the general population of the U.S. from May 29-June 8, 2013 by phone and online. ? The overall margin of error is 2.19% ? The data presented in this study are reflective of U.S. Census Bureau demographic statistics in terms of gender, age, ethnicity, income, education, and region. 2
  • 3. After the Election Cycle, Americans have a Slightly More Positive Outlook 3
  • 4. 28% 33% 35% 62% 63% 59% Right direction Wrong direction Americans are slightly more optimistic since 2012 4 Generally speaking, would you say things in this country are heading in the right direction or in the wrong direction? 2013 2011 2012 Showing All
  • 5. 2012 2010 2011 29% 26% 32% 38% 60% 66% 66% 59% 12% 8% 2% 3% Right track Wrong track Don't Know 2013 6 in 10 say economy is on the wrong track, down from two thirds in 2012 5 In general, is the U.S. economy on the right track or is it off on the wrong track? Showing All
  • 6. 52% 6% 6% 4% 5% 34% 8% 7% 6% 6% Economy and jobs Deficit and government spending Health care Big government / bureaucracy Moral/ family values 2012 2013 Jobs, economy are the most important issues facing the country 6 What do you think is the most important issue facing this country today? Showing All
  • 7. The “United” States of America? 7
  • 8. Nearly three fourths say it is very important for America to be united 8 73% 23% 3% 1% Very Somewhat Not very Not at all Generally speaking, how important is it to you that America be united? ? 97% want America to remain united as one country and 73% say this is very important to them Showing All
  • 9. It?s important to be united, but most think the US is increasingly divided 9 8% 14% 29% 32% Much more united Somewhat more united Somewhat more divided Much more divided Would you say that America has become more united over the past 10 years or has it become more divided? Showing All
  • 10. And Americans believe we are more divided today than in the past ? Older Americans (65+) are more likely to think we are more divided today than at other points in history 10 Showing All Do you think America is more or less united [today] than it was in the…? 60 49 51 11 16 19 23 30 24 1940's 1960's 1970's More divided About the same More united
  • 11. We feel more divided today than any other time except the Civil Rights Era 11 31% 39% 33% 25% 38% 43% 36% 38% 39% 44% he Great DepressionCivil Rights Era Vietnam WarDuring Watergate After 9/11 We are more united today than… We are more divided today than… Would you say America today is more united or divided when compared to each of the following times in our history? Showing All
  • 12. 20% doubt America can remain united as one country going forward 12 Do you think America will remain united as one country? 78% 20% YES NO Showing All ? More than one quarter of Conservatives, pro-lifers, and gun owners think we will not remain united.
  • 13. Equal opportunity, freedom of speech are most unifying American principles 13 Which of the following do you think help make America united? Please indicate all that apply. 59% 59% 54% 54% 53% 52% Equal opportunity Freedom of speech Freedom of religion Common values Patriotism Democracy Showing Top 6, Among All
  • 14. 59% 45% 45% 40% 39% 39% Money in politics Congressional gridlock Wealth inequality Extremism Racial differences Power of Wall Street and big corporations Special interest, beltway gridlock and wealth inequality divide America 14 Which of the following do you think contribute to America being divided? Please indicate all that apply Showing Top 6, Among All
  • 15. 27% 22% 22% 20% 19% 18% Hold politicians more accountable Cooperation by Republicans and Democrats in congress Limit the power of the federal government Limit the influence of money in politics Hold our politicians to a higher standard More economic equality Holding government accountable, partisan cooperation will unite America 15 What do you think America could do to become more united? Please select up to 3 responses. Showing Top 6, Among All
  • 16. Reducing bureaucracy and increasing collaboration would make us more united 16 What steps could elected officials take to make America more united? 20% 20% 13% 10% 10% Encourage meetings between parties Reduce bureaucracy Increase transparency Easing partisan rhetoric Campaign finance reform
  • 17. 21% 6% 4% 4% 4% Barack Obama Oprah Winfrey Bill Clinton Bill Gates Chris Christie Obama is both the most unifying figure and the most divisive 17 Who do you think is the most unifying figure in America today? Showing Top 5, Among All Who do you think is the most divisive figure in America today? 33% 10% 3% 3% 3% Barack Obama Rush Limbaugh Bill Clinton Donald Trump Mitt Romney
  • 18. Lincoln, Reagan, JFK embody unity historically 18 Which of the following political leaders best embodies unity in America historically? 21% 19% 17% 10% 10% 9% 3% Abraham Lincoln Ronald Reagan John F. Kennedy George Washington Franklin D. Roosevelt Bill Clinton George W. Bush Showing Top 7, Among All
  • 19. ?One Nation? applies most to America 19 58% 48% 45% 53% 49% 47% one Nation under God, indivisible, with liberty and justice for all. What parts of the Pledge of Allegiance do you think apply to America today? Showing All
  • 20. Issues that Unify and Divide Us 20
  • 21. 69% 67% 31% 29% 24% Moral values Family values Religious values Ethnic or cultural values Political values Moral and Family values are the most important for Americans to unite around 21 Showing All Which values are most important for Americans to unite around?
  • 22. 55% 45% 37% 29% 20% 18% Religion Politics Beauty and ArtEthnic or cultural valuesFamily valuesMoral values Religious and political values are okay to be divided on 22 Showing All Which values is it okay for Americans to be divided on?
  • 23. Abortion, gay marriage are considered most divisive social issues 23 How united or divided do you think America is on the following social issues? 22% 19% 17% 16% 14% 78% 81% 80% 81% 85% Immigration Gun control Homosexuality Gay marriage Abortion Total United Total Divided Showing All
  • 24. Americans are most united on their feelings about divorce, prostitution 24 How united or divided do you think America is on the following social issues? 44% 39% 39% 35% 34% 53% 54% 55% 61% 65% Divorce Prostitution Having a child out of wedlock Climate change Drugs Total United Total Divided Showing All
  • 25. Contraception, interracial marriage among most acceptable behaviors today 25 Showing All Please indicate whether each of the following is morally acceptable or morally objectionable. 37% 57% 60% 69% 83% 35% 60% 60% 75% 83%Interracial marriage An unmarried couple living together Pre-marital sex Having a child out of wedlock Physician- assisted suicide60% 40% 39% 30% 15% 61% 38% 37% 24% 15% Objectionable (2012) Objectionable (2013) Acceptable (2012) Acceptable (2013)
  • 26. Abortion among most objectionable behaviors 26 Showing All Please indicate whether each of the following is morally acceptable or morally objectionable. 41% 41% 53% 69% 78% 37% 47% 52% 69% 79%Sex-ed in schools Divorce Homo- sexuality Smoking marijuana Abortion 57% 56% 45% 29% 21% 60% 51% 46% 28% 20% Objectionable (2012) Objectionable (2013) Acceptable (2012) Acceptable (2013)
  • 27. The Role of the American Economy 27
  • 28. More than half say the free-market unites us and helps achieve the American Dream 28 How important is America’s free-market economy in helping individuals reach the American Dream? 56% 38% 4% 1% Very Somewhat Not very Not at all 68% 25%Unite Us Divide Us Does the free enterprise system do more to unite us or divide us as a country? Showing All
  • 29. Majority say reducing the gap between rich and poor is important 29 How important is reducing the gap between the rich and the poor to American unity? 46% 35% 13% 6% Very Somewhat Not very Not at all Showing All
  • 30. The Shifting Role of Religion in America 30
  • 31. Fewer Americans are embracing religion 31 Do you believe in God? 96% 98% 89% 89% 1% 1% 11% 10% Yes No 2012 1967; Gallup 1944; Gallup 2013 Showing All
  • 32. 61% believe religion unites Americans 32 61% 36%Unites Americans Divides Americans Do you think religion does more to unite Americans or divide them? Showing All
  • 33. Nearly half of Americans believe in intelligent design 33 20% 48% 29% I believe in evolution onlyI believe in a combination of evolution and creationismI believe in creationism only Which of the following is closer to your view? Showing All

Editor's Notes

  1. Democrats more likely than Republicans to say we’re heading in the right direction
  2. Republicans are three times as likely as Democrats to say the economy is on the wrong track
  3. Americans are more likely in 2013 to say the following are the most important issues facing the country: education (5%), immigration (3%), terrorism (3%), gap between the rich and the poor (3%), declining middle class (2%), taxes (2%), other (17%). Among “other”, they said debt, war, God, Obama.
  4. 97% want America to remain united as one country27% say it’s not very important for the US to be united23% of republicans, 26% of gun owners, 25% of pro-life supporters say we won’t remain united as one country
  5. 23% of republicans, 26% of gun owners, 25% of pro-life supporters say we won’t remain united as one country
  6. Americans over 65 are three times as likely as younger Americans to say the country should be united around religious values
  7. Democrats much more likely that Republicans to say reducing income inequality is very important
  8. http://www.gallup.com/poll/147887/Americans-Continue-Believe-God.aspx 12% of Democrats and 14% of Independents say they do not believe in God, compared to just 5% of Republicans
  9. But 9 in 10 say it’s possible for Americans to remain united and still have different religions beliefs
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news