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11 12 13 14 15FRI
MAR
SAT
MAR
SUN
MAR
MON
MAR
TUE
MAR
11:00am – 12:00pm
3:30pm – 4:30pm 5:00pm – 6:00pm
12:30pm – 1:30pm2:00pm – 3:00pm
5:00pm – 6:00pm 3:30pm – 4:30pm
11:00am – 12:00pm 2:00pm – 3:00pm
Uncovering the Best Sessions for Marketers
The SXSW Cheat-Sheet
Our Guide to the Best of SXSW Interactive 2016
INVISIBLE INFLUENCE
AND WINNING AT SXSW
2016
–with Jonah Berger
Wharton School
DIVERSITY IN TECH:
BUILDING INCLUSIVITY
–with Maxine Williams
Facebook
FRI: 3:30pm – 4:30pm
INNOVATIVE BRANDS
USING DATA-DRIVEN
MARKETING
–with Lee Maicon 360i,
Gail Horwood Johnson &
Johnson, Jen Drexler Now
What + Ryan Brockington
Helmut Lang
MON: 3:30pm – 5:30pm
LOSE THE SPAM
WITH OMNICHANNEL
EXPERIENCES!
–with Tim Dunn Isobar
TUE: 11:00am – 12:00pm
TAKING IT TO THE
STREETS: DIGITAL GETS
PHYSICAL
–with Dave Etherington
Intersection, John Moon
Annalect + Kenton
Langstroth IPG Media Lab
THU: 2:00pm – 3:00pm
INSIDE OUT – HOW DID
THIS SONG GET IN THAT
COMMERCIAL?
–with Bonny Dolan
Comma Music,
Brandy Ricker, Dave Reger,
Michael Straznickas + Steve
Ross mcgarrybowen
IDENTITY AND THE
CHEMISTRY OF
EXPERIENCE
–with Esteban Contreras
Sprinklr
ACCESSING THE
INACCESSIBLE: EVOLVING
SEARCH
–with Biz Stone Jelly
+ Danny Sullivan Search
Engine Land
KEYNOTE: BREN? BROWN
“COURAGE WORKS”
–with Brené Brown
COURAGEworks
CREATING THE MODERN
MEDIA COMPANY
–with Jim Bankoff Vox
Media + Julie Boorstin
CNBC Inc.
THE EYE OF ROBOTS AND
MURDERERS
–with Andrew Jarecki
Moviefone + JJ Abrams Bad
Robot Productions
RODNEY BROOKS IN
CONVERSATION WITH
NICK THOMPSON
–with Nicholas Thompson
The New Yorker + Rodney
Brooks Rethink Robotics
KEYNOTE: ANDY
PUDDICOMBE
–with Andy Puddicombe
Headspace Inc.
With SXSW Interactive on the horizon, we’re sharing our annual SXSW Interactive
Cheat-Sheet in an effort to help you navigate the awesome chaos that is SXSW. Last year,
non-traditional panels inspired our on-the-ground SXSW ambassadors and trending tech
continued to make its presence known in Austin. Over five days, conference-goers will
have their pick of hundreds of educational sessions, meet-ups and parties to attend. With
jam-packed schedules, many will leave SXSW feeling physically exhausted, but mentally
excited for the year ahead.
For more tips from our team of savvy SXSW experts, follow @360i during SXSW and visit
blog.360i.com for updates during and after the event.
AUSTIN CONVENTION
CENTER, BALLROOM D
AUSTIN CONVENTION
CENTER, BALLROOM EFG
ACL LIVE AT THE MOODY
THEATER
HILTON AUSTIN DOWN-
TOWN, ROOM 616AB
AUSTIN CONVENTION
CENTER, ROOM 6AB
AUSTIN CONVENTION
CENTER, ROOM 15
AUSTIN CONVENTION
CENTER, ROOM 18ABCD
AUSTIN CONVENTION
CENTER, BALLROOM D
AUSTIN CONVENTION
CENTER
AUSTIN CONVENTION
CENTER, BALLROOM D
AUSTIN CONVENTION
CENTER, BALLROOM D
ACL LIVE AT THE MOODY
THEATER
AUSTIN CONVENTION
CENTER, BALLROOM D
5:00pm – 6:00pm9:30am – 10:30am
CULTURE: THE NEW
CURRENCY OF RETAIL
–with Ethan Song Frank
& Oak, Lacey Norton Kit
and Ace, Rick Badgley
TOMS + Robbie Myers Elle
Magazine
THE NEW BRANDERS:
A NEW CLASS OF
RETAILERS
–with Karen Harvey Fashion
Tech Forum, Kristan Glass
Trunkist + Mike Knapp
Shoes of Prey
$5 TRILLION QUESTION:
WHAT’S THE FUTURE OF
RETAIL?
–with Katherine Power
Clique Media Group,
Melanie Bender Westfield,
+ Michael Schrage MIT
Center for Digital Business
HILTON AUSTIN DOWN-
TOWN, SALON K
WESTIN AUSTIN DOWN-
TOWN, CONTINENTAL 3
WESTIN AUSTIN DOWN-
TOWN, CONTINENTAL 3
RETAIL
5:00pm – 6:00pm
3:30pm – 4:30pm 9:30am – 10:30am5:00pm – 6:00pm 5:00pm – 6:00pm
PRODUCTS WITH
PURPOSE: HOW INDIE
BRANDS GO BIG
–with Amy Cazin Primal
Pit Paste, Evan Streusand
Fortress of Inca, Jessica
Knopp Son of a Sailor +
Tracy Wallace Bigcommerce
SMART AD CAMPAIGNS:
IT’S NOT ABOUT PRODUCT
–with Ben Mand Plum
Organics, JR Badian
MasterCard WW, Rebecca
Coleman Something
Massive + Roo Ciambriello
Adweek
FIND YOUR PRODUCT/
MARKET FIT IN 15
MINUTES
–with Scott Cook Intuit
BUILDING SECURE
PRODUCTS IN A
CONNECTED SOCIETY
–with Brad Medairy Booz
Allen Hamilton, Jon Allen
Booz Allen Hamilton,
Kevin Tierney GM + Scott
Montgomery Intel
HILTON AUSTIN
DOWNTOWN, SALON K
HILTON AUSTIN
DOWNTOWN, SALON J
HILTON AUSTIN DOWN-
TOWN, ROOM 400-402
RADISSON TOWN LAKE,
RIVERSIDE BALLROOM
CONSUMER
PRODUCT GOODS
5:00pm – 6:00pm 9:30am – 10:30am9:30am – 10:30am 12:30pm – 1:30pm
TECH VS CRAFT: MAKING
FOOD, WINE & SPIRITS
–with Alex Vallis Food &
Wine Magazine, Darren
Case Round Turn Distilling
+ Ian Brand Le P’tit Paysan/
IBvinification
MEET NOM: FOOD & THE
FUTURE OF LIVE VIDEO
–with Steve Chen Nom
CULINARY INNOVATION:
TRACKING FOOD TRENDS
–with Amanda Hesser
Food52, Damiano Marchetti
Munchies/VICE, Lucie
Greene JWT, Will Levitt
Taste Talks/Northside
Media Group
3D PRINTED FOOD: SPAM
OR P?T?? YOU DECIDE.
–with Michael Petch black-
dog-consulting.com, Molly
Sullivan Stumptown Coffee,
Phair Tsai XYZPrinting +
Virginia Ingram Virginia
Ingram & Associates
OLD SCHOOL BAR AUSTIN CONVENTION
CENTER, BALLROOM D
THE DRISKILL,
MAXIMILIAN
THE DRISKILL,
MAXIMILIAN
QSR
3:30pm – 4:30pm 11:00am – 12:00pm12:30pm – 1:30pm12:30pm – 1:30pm 5:00pm – 6:00pm
GOOGLE SELF-DRIVING
CAR PROJECT
–with Chris Urmson Google
Self-Driving Car Project
LERER’S THEORY OF
MEDIA EVOLUTION
–with Ben Lerer Thrillist
HOW AUTO RACING FUELS
INNOVATION IN ROAD
CARS
–with Jon Massengale
Speed City Broadcasting
IN-CAR ENTERTAINMENT
IN AN AUTONOMOUS
FUTURE
–with Alexander
Mankowsky Mercedes
Benz, Tim Stevens
Roadshow By CNET +
Vera Schmidt Daimler AG
NEW HOLLYWOOD:
SOCIAL MEDIA STORY
–with Jack Davis CryptTV/
BlumHouse Films, Jon
Handschin Moviepilot, Matt
Creem 20th Century Fox
+ Thomas Benski Pulse
Films
AUSTIN CONVENTION
CENTER, BALLROOM D
HILTON AUSTIN
DOWNTOWN, SALON G
WESTIN AUSTIN DOWN-
TOWN, CONTINENTAL 3
AUSTIN CONVENTION
CENTER, ROOM 8ABC
FOUR SEASONS, SAN
JACINTO
AUTOMOTIVE
MEDIA +
ENTERTAINMENT
FRI MAR 11
FRI MAR 11
FRI MAR 11
FRI MAR 11
FRI MAR 11
SAT MAR 12
SAT MAR 12
SAT MAR 12
MON MAR 14
SAT MAR 12
MON MAR 14
TUE MAR 15
MON MAR 14
MON MAR 14
FRI MAR 11 MON MAR 14
A
F
B
GC D E
LA
CONDESA
RANCH
616
FRANKLIN
BARBECUE
FOUR SEASONS
HOTEL
BOB’S STEAK &
CHOP HOUSE
EASY
TIGER
MAGGIE
MAE’S
How to Conquer the Chaos
98 SAN JACINTO BLVD.
On the banks of Lady Bird
Lake, enjoy a few cocktails
& bites with new and old
colleagues & friends alike
301 LAVACA ST.
Recognized as one of the
best steakhouses in the
country, look no further
for a satisfying steak and
extensive wine list
900 E. 11TH ST
A meaty hotspot touted by
many as “the finest brisket
in all the land”
400 W. 2ND ST
This contemporary
restaurant offers tasty
Mexican dishes in a casual
dining experience
616 NUECES ST
For a modern take on
Mexican cuisine, this
Tex-Mex spot is eclectic
and a go-to for large
groups
709 E. 6TH ST
Bake shop and beer
garden, this hip hangout
includes a creekside beer
garden and impressive
artisanal menu
323 E. 6TH ST
This local institution
boasts live music and
performances, as well as
the largest rooftop deck bar
on Sixth Street
e
n
FuelUptoKeepUp
There’s no shortage of bars, cafés and food trucks lining the streets of Austin. Take a look
with your stomach, not your eyes, and you may be surprised by what you find. In between
sessions, try one of the places below to relax, network and fuel up to keep up.
A
G
B
F
E
D
C
PLAN, BUT LEAVE ROOM
FOR SPONTANEITY
Make a plan for your time in
Austin. But also leave time
to walk around and explore.
Many brand activations
aren’t in the SXSW GO
app or clearly laid out, so
use Twitter and Google
to research them, or just
venture out on your own.
GET FROM A TO B LIKE A
BOSS
Pedicabs are fun on
occasion (and when traffic
is bad), but Uber is much
more practical. For another
transportation option in
Austin, consider signing up
for a Car2Go membership
before you go.
GET TO POPULAR PANELS
EARLY
Keynotes and panels with
big-name speakers will
be the hardest for you to
secure a seat in. Arrive 30
minutes to an hour early.
For sessions across the
river, give yourself an extra
10 to get there.
POWER UP
PEOPLE
The portable charger is a
staple for conferences. As
you’ll be on-the-go most
of the day, be sure to pack
a wireless charger (or two)
so you aren’t spending
your time searching for a
charge.
FOR THE THINGS YOU
FORGOT
The CVS (500 Congress
Ave.) in downtown Austin
will become your go-to
for everything you forgot
to pack – or maybe just
realized you needed. But it
gets busy after 10 a.m. Get
there early for short lines.
PACE YOURSELF FOR
AWESOME CHAOS
Sessions, parties, brand
activations and more –
you’ll be tempted to hit the
ground running and not
stop. Pace yourself and
allow for breaks during the
day to ensure you have the
energy during the evenings.
HYDRATE, HYDRATE,
HYDRATE
You’ll be doing a lot of
moving and shaking. Bring
a water bottle with you
during the day to not waste
any valuable time standing
in lines.
NO BIZ CARD? NO
PROBLEM!
If you run out of business
cards (or have gone digital),
trade Twitter handles
instead with new friends
and acquaintances. You
can connect, stay in touch
via Twitter, and easily
follow each other’s updates
during the conference.
PREPARE FOR MOTHER
NATURE’S SURPRISES
Austin in March is known
for its uncertainty, so you’ll
want to pack accordingly.
Pack an umbrella or
poncho and sunscreen and
you’ll be ready for anything.

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360i SXSW Cheat-Sheet

  • 1. 11 12 13 14 15FRI MAR SAT MAR SUN MAR MON MAR TUE MAR 11:00am – 12:00pm 3:30pm – 4:30pm 5:00pm – 6:00pm 12:30pm – 1:30pm2:00pm – 3:00pm 5:00pm – 6:00pm 3:30pm – 4:30pm 11:00am – 12:00pm 2:00pm – 3:00pm Uncovering the Best Sessions for Marketers The SXSW Cheat-Sheet Our Guide to the Best of SXSW Interactive 2016 INVISIBLE INFLUENCE AND WINNING AT SXSW 2016 –with Jonah Berger Wharton School DIVERSITY IN TECH: BUILDING INCLUSIVITY –with Maxine Williams Facebook FRI: 3:30pm – 4:30pm INNOVATIVE BRANDS USING DATA-DRIVEN MARKETING –with Lee Maicon 360i, Gail Horwood Johnson & Johnson, Jen Drexler Now What + Ryan Brockington Helmut Lang MON: 3:30pm – 5:30pm LOSE THE SPAM WITH OMNICHANNEL EXPERIENCES! –with Tim Dunn Isobar TUE: 11:00am – 12:00pm TAKING IT TO THE STREETS: DIGITAL GETS PHYSICAL –with Dave Etherington Intersection, John Moon Annalect + Kenton Langstroth IPG Media Lab THU: 2:00pm – 3:00pm INSIDE OUT – HOW DID THIS SONG GET IN THAT COMMERCIAL? –with Bonny Dolan Comma Music, Brandy Ricker, Dave Reger, Michael Straznickas + Steve Ross mcgarrybowen IDENTITY AND THE CHEMISTRY OF EXPERIENCE –with Esteban Contreras Sprinklr ACCESSING THE INACCESSIBLE: EVOLVING SEARCH –with Biz Stone Jelly + Danny Sullivan Search Engine Land KEYNOTE: BREN? BROWN “COURAGE WORKS” –with Brené Brown COURAGEworks CREATING THE MODERN MEDIA COMPANY –with Jim Bankoff Vox Media + Julie Boorstin CNBC Inc. THE EYE OF ROBOTS AND MURDERERS –with Andrew Jarecki Moviefone + JJ Abrams Bad Robot Productions RODNEY BROOKS IN CONVERSATION WITH NICK THOMPSON –with Nicholas Thompson The New Yorker + Rodney Brooks Rethink Robotics KEYNOTE: ANDY PUDDICOMBE –with Andy Puddicombe Headspace Inc. With SXSW Interactive on the horizon, we’re sharing our annual SXSW Interactive Cheat-Sheet in an effort to help you navigate the awesome chaos that is SXSW. Last year, non-traditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. Over five days, conference-goers will have their pick of hundreds of educational sessions, meet-ups and parties to attend. With jam-packed schedules, many will leave SXSW feeling physically exhausted, but mentally excited for the year ahead. For more tips from our team of savvy SXSW experts, follow @360i during SXSW and visit blog.360i.com for updates during and after the event. AUSTIN CONVENTION CENTER, BALLROOM D AUSTIN CONVENTION CENTER, BALLROOM EFG ACL LIVE AT THE MOODY THEATER HILTON AUSTIN DOWN- TOWN, ROOM 616AB AUSTIN CONVENTION CENTER, ROOM 6AB AUSTIN CONVENTION CENTER, ROOM 15 AUSTIN CONVENTION CENTER, ROOM 18ABCD AUSTIN CONVENTION CENTER, BALLROOM D AUSTIN CONVENTION CENTER AUSTIN CONVENTION CENTER, BALLROOM D AUSTIN CONVENTION CENTER, BALLROOM D ACL LIVE AT THE MOODY THEATER AUSTIN CONVENTION CENTER, BALLROOM D
  • 2. 5:00pm – 6:00pm9:30am – 10:30am CULTURE: THE NEW CURRENCY OF RETAIL –with Ethan Song Frank & Oak, Lacey Norton Kit and Ace, Rick Badgley TOMS + Robbie Myers Elle Magazine THE NEW BRANDERS: A NEW CLASS OF RETAILERS –with Karen Harvey Fashion Tech Forum, Kristan Glass Trunkist + Mike Knapp Shoes of Prey $5 TRILLION QUESTION: WHAT’S THE FUTURE OF RETAIL? –with Katherine Power Clique Media Group, Melanie Bender Westfield, + Michael Schrage MIT Center for Digital Business HILTON AUSTIN DOWN- TOWN, SALON K WESTIN AUSTIN DOWN- TOWN, CONTINENTAL 3 WESTIN AUSTIN DOWN- TOWN, CONTINENTAL 3 RETAIL 5:00pm – 6:00pm 3:30pm – 4:30pm 9:30am – 10:30am5:00pm – 6:00pm 5:00pm – 6:00pm PRODUCTS WITH PURPOSE: HOW INDIE BRANDS GO BIG –with Amy Cazin Primal Pit Paste, Evan Streusand Fortress of Inca, Jessica Knopp Son of a Sailor + Tracy Wallace Bigcommerce SMART AD CAMPAIGNS: IT’S NOT ABOUT PRODUCT –with Ben Mand Plum Organics, JR Badian MasterCard WW, Rebecca Coleman Something Massive + Roo Ciambriello Adweek FIND YOUR PRODUCT/ MARKET FIT IN 15 MINUTES –with Scott Cook Intuit BUILDING SECURE PRODUCTS IN A CONNECTED SOCIETY –with Brad Medairy Booz Allen Hamilton, Jon Allen Booz Allen Hamilton, Kevin Tierney GM + Scott Montgomery Intel HILTON AUSTIN DOWNTOWN, SALON K HILTON AUSTIN DOWNTOWN, SALON J HILTON AUSTIN DOWN- TOWN, ROOM 400-402 RADISSON TOWN LAKE, RIVERSIDE BALLROOM CONSUMER PRODUCT GOODS 5:00pm – 6:00pm 9:30am – 10:30am9:30am – 10:30am 12:30pm – 1:30pm TECH VS CRAFT: MAKING FOOD, WINE & SPIRITS –with Alex Vallis Food & Wine Magazine, Darren Case Round Turn Distilling + Ian Brand Le P’tit Paysan/ IBvinification MEET NOM: FOOD & THE FUTURE OF LIVE VIDEO –with Steve Chen Nom CULINARY INNOVATION: TRACKING FOOD TRENDS –with Amanda Hesser Food52, Damiano Marchetti Munchies/VICE, Lucie Greene JWT, Will Levitt Taste Talks/Northside Media Group 3D PRINTED FOOD: SPAM OR P?T?? YOU DECIDE. –with Michael Petch black- dog-consulting.com, Molly Sullivan Stumptown Coffee, Phair Tsai XYZPrinting + Virginia Ingram Virginia Ingram & Associates OLD SCHOOL BAR AUSTIN CONVENTION CENTER, BALLROOM D THE DRISKILL, MAXIMILIAN THE DRISKILL, MAXIMILIAN QSR 3:30pm – 4:30pm 11:00am – 12:00pm12:30pm – 1:30pm12:30pm – 1:30pm 5:00pm – 6:00pm GOOGLE SELF-DRIVING CAR PROJECT –with Chris Urmson Google Self-Driving Car Project LERER’S THEORY OF MEDIA EVOLUTION –with Ben Lerer Thrillist HOW AUTO RACING FUELS INNOVATION IN ROAD CARS –with Jon Massengale Speed City Broadcasting IN-CAR ENTERTAINMENT IN AN AUTONOMOUS FUTURE –with Alexander Mankowsky Mercedes Benz, Tim Stevens Roadshow By CNET + Vera Schmidt Daimler AG NEW HOLLYWOOD: SOCIAL MEDIA STORY –with Jack Davis CryptTV/ BlumHouse Films, Jon Handschin Moviepilot, Matt Creem 20th Century Fox + Thomas Benski Pulse Films AUSTIN CONVENTION CENTER, BALLROOM D HILTON AUSTIN DOWNTOWN, SALON G WESTIN AUSTIN DOWN- TOWN, CONTINENTAL 3 AUSTIN CONVENTION CENTER, ROOM 8ABC FOUR SEASONS, SAN JACINTO AUTOMOTIVE MEDIA + ENTERTAINMENT FRI MAR 11 FRI MAR 11 FRI MAR 11 FRI MAR 11 FRI MAR 11 SAT MAR 12 SAT MAR 12 SAT MAR 12 MON MAR 14 SAT MAR 12 MON MAR 14 TUE MAR 15 MON MAR 14 MON MAR 14 FRI MAR 11 MON MAR 14
  • 3. A F B GC D E LA CONDESA RANCH 616 FRANKLIN BARBECUE FOUR SEASONS HOTEL BOB’S STEAK & CHOP HOUSE EASY TIGER MAGGIE MAE’S How to Conquer the Chaos 98 SAN JACINTO BLVD. On the banks of Lady Bird Lake, enjoy a few cocktails & bites with new and old colleagues & friends alike 301 LAVACA ST. Recognized as one of the best steakhouses in the country, look no further for a satisfying steak and extensive wine list 900 E. 11TH ST A meaty hotspot touted by many as “the finest brisket in all the land” 400 W. 2ND ST This contemporary restaurant offers tasty Mexican dishes in a casual dining experience 616 NUECES ST For a modern take on Mexican cuisine, this Tex-Mex spot is eclectic and a go-to for large groups 709 E. 6TH ST Bake shop and beer garden, this hip hangout includes a creekside beer garden and impressive artisanal menu 323 E. 6TH ST This local institution boasts live music and performances, as well as the largest rooftop deck bar on Sixth Street e n FuelUptoKeepUp There’s no shortage of bars, cafés and food trucks lining the streets of Austin. Take a look with your stomach, not your eyes, and you may be surprised by what you find. In between sessions, try one of the places below to relax, network and fuel up to keep up. A G B F E D C PLAN, BUT LEAVE ROOM FOR SPONTANEITY Make a plan for your time in Austin. But also leave time to walk around and explore. Many brand activations aren’t in the SXSW GO app or clearly laid out, so use Twitter and Google to research them, or just venture out on your own. GET FROM A TO B LIKE A BOSS Pedicabs are fun on occasion (and when traffic is bad), but Uber is much more practical. For another transportation option in Austin, consider signing up for a Car2Go membership before you go. GET TO POPULAR PANELS EARLY Keynotes and panels with big-name speakers will be the hardest for you to secure a seat in. Arrive 30 minutes to an hour early. For sessions across the river, give yourself an extra 10 to get there. POWER UP PEOPLE The portable charger is a staple for conferences. As you’ll be on-the-go most of the day, be sure to pack a wireless charger (or two) so you aren’t spending your time searching for a charge. FOR THE THINGS YOU FORGOT The CVS (500 Congress Ave.) in downtown Austin will become your go-to for everything you forgot to pack – or maybe just realized you needed. But it gets busy after 10 a.m. Get there early for short lines. PACE YOURSELF FOR AWESOME CHAOS Sessions, parties, brand activations and more – you’ll be tempted to hit the ground running and not stop. Pace yourself and allow for breaks during the day to ensure you have the energy during the evenings. HYDRATE, HYDRATE, HYDRATE You’ll be doing a lot of moving and shaking. Bring a water bottle with you during the day to not waste any valuable time standing in lines. NO BIZ CARD? NO PROBLEM! If you run out of business cards (or have gone digital), trade Twitter handles instead with new friends and acquaintances. You can connect, stay in touch via Twitter, and easily follow each other’s updates during the conference. PREPARE FOR MOTHER NATURE’S SURPRISES Austin in March is known for its uncertainty, so you’ll want to pack accordingly. Pack an umbrella or poncho and sunscreen and you’ll be ready for anything.
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