SlideShare a Scribd company logo
Our Breakdown Report
of All Things SXSW Interactive 2016
2
3
4
5
6
7
PAGE
PAGE
PAGE
PAGE
PAGE
Major Themes
Personalities
Brand Activations
Notable Sessions
Brand Takeaways
3
BIG DATA USED IN
SMART WAYS
From panels about using data to predict fashion trends to sessions
about how social media could be used to predict gun violence – a trend
we consistently came across was using data in new and smarter ways.
Embracing “Big Data” and the many smaller, more granular data points
has helped marketers achieve measurably better results. Additionally,
understanding, collecting and managing data, as well as data privacy
were a big trend at SXSW 2016.
1-1 MODELING
MESSENGER APPS
Scalable communication with consumers is expanding from a pure “1-to-
many” to a “1-to-1” model, which makes room for more personalized
and tailored messaging from brands to consumers. As of now, messenger
apps are one of the very few spaces where ads have not been introduced
yet and brand activations, for the most part, provide value to the users.
Messengers are more personal than social platforms and marketers should
keep this intimate nature in mind when planning to enter the space.
ARTIFICIAL INTELLIGENCE &
ROBOTICS SPOTLIGHT
From advanced robots like Jibo and Sophia, to simpler devices like Alexa,
artificial intelligence and robotics were a hot topic at SXSW 2016. Aside
from technical challenges of developing machines that can recognize
emotions and respond adequately, human adoption of interacting with
machines has also been cited as a challenge. However, the success of
Alexa among various age groups including kids has bolstered excitement
around what’s possible.
IMMERSIVE AUGMENTED &
VIRTUAL REALITY
Many activations during the conference included Augmented Reality or
Virtual Reality technology. In contrast to awareness-driving TV spots,
engagement-based social marketing, or conversion-based direct response
programs, AR and VR offer users the chance to be immersed in a brand’s
experience or bring a brand experience into the world around them. This
can make the experience more personal and build additional trust between
a consumer and a brand.
FORWARD PROGRESS FOR
LIVESTREAMING
Merging TV with social behavior, live streaming was discussed as an
important trend in a variety of sessions at SXSW. In addition to Periscope
and Facebook live, niche companies like Amazon-owned “Twitch”
(gaming) and cooking startup “Nom” offer users a TV channel-like
experience, adding the value of a community of people who share the
same interests, and a host who could be a user’s neighbor.
MARVIN, ROBOT, IBM
He may not be a person, but he may end
up being your next best friend. At the
IBM Cognitive Studio, a Watson technol-
ogy-powered robot named Marvin played
“Rock, Paper, Scissors” with SXSW at-
tendees. Throughout the game, spectators
could see how Marvin was assessing his
moves, and were entertained by his jokes.
The Watson technology which makes him
not only a source of information, but also a
source of entertainment, could be the key
to making people more comfortable with
robots in the near future.
DAVID FELLER, CEO & FOUNDER,
YUMMLY
It’s not easy to look at the consumer’s
lifestyle and identify an opportunity to
simplify and/or improve that life and then,
on top of that, build a tool or product to
do so. But that’s exactly what David Feller
did with Yummly. Interestingly, when he
came up with the idea for the company,
he was thinking of how he could invent
“the equivalent of Pandora for the food
community.”
JJ ABRAMS, FOUNDER & PRESIDENT,
BAD ROBOT PRODUCTIONS
A creative disruptor in the movie industry,
Abrams is famous for introducing
unexpected approaches to creative
storytelling. At “The Eyes of Robots and
Murderers” panel, he shared his POV on
technology, creativity and the latest trends
in the context of storytelling.
ILANA GLAZER AND ABBI JACOBSON,
CONTENT CREATORS & WRITERS
Magazine publisher Marie Claire hosted
Ilana Glazer and Abbi Jacobson, co-
creators and writers of “Broad City” on
Comedy Central, for a session to share
their creative process, the latest on
Season 3, and behind-the-scenes dirt.
Revealing more of their true feelings about
the world than most people can in front
of their own families and friends, they
were candid and authentic in a way which
brought much value to the session.
ASHLEY MAINZ, SOCIAL BUSINESS
MANAGER, SOUTHWEST AIRLINES
During an era when many consumers take
to Twitter to comment on poor travel
experiences, Ashley has great insight into
the brand/consumer relationship in this
capacity and finds that, by focusing on
building the 1:1 relationship versus trying
to achieve positive sentiment at scale, she
can convert “agitators into advocates.”
4
5
MASHABLE + QUALCOMM’S
INVISIBLE MUSEUM
Mashable partnered with Qualcomm to host an “Invisible Museum” –
taking the technology of augmented reality and using it to educate. When
a guest walked into the room, they were given an iPad. As they walked
around, they could hold the iPad up to different, all white structures and
the iPad would transform them into interactive scenes that the guests
could click on to learn more about Qualcomm services.
ANALOG FROM AMERICAN
GREETINGS
American Greetings created “Analog” – an activation that reminded
guests that interactive and digital are not synonymous. Through a
printmaking and pop-up card workshop called “paper engineering,” guests
were encouraged to create messages for friends. In one experience, those
who love GIFs could dance in front of a camera that recorded 28 sticker
pictures, which the guest could then print and tape onto a rolodex-type
wheel and spin to make a GIF flipbook.
SONY’S INTERACTIVE
TABLETOP
Sony’s Future Lab gave SXSW visitors an inside look at beta technology
with an “Interactive Tabletop”. One new tool shared was an interactive
projector that could recognize objects, such as characters in a children’s
book. The user could then interact with the characters in the book, i.e.
“move” them around, to literally make the story come to life.
USA NETWORK’S MR. ROBOT
FERRIS WHEEL
Client USA Network re-created part of a key location from its hit show ‘Mr.
Robot’ for an eye-catching SXSW experience. The activation took the form
of a giant Coney Island Ferris Wheel. This activation managed to be highly
visible to everyone at SXSW, while staying highly relevant to the show and
its fans.
CASPER’S NAP STATION
The mattress company Casper turned heads with an easy pop-up nap
station in the middle of SXSW. Playing up their simple, straight forward
design and seamless delivery and return policies, the experience helped
attendees understand what their brand is all about, and provided
everyone a space to nap (which many people appreciated). On top of that,
the Napping Spot was a relaxation oasis with lemonade, napping goodie
bags and seating where people could wait for or recover from their naps.
6
“GEN Z: THE MOST INFLUENTIAL
CONSUMER”
MICHELLE CASTILLO, STAFF WRITER,
CNBC DIGITAL; ANNA FIELER, EVP
MARKETING, POPSUGAR INC.;
SHIREEN JAWAN, CHIEF BRAND
EXPERIENCE OFFICER, LUCKY BRAND;
JACLYN LING, DIRECTOR OF FASHION
& RETAIL SERVICES, KIK
This panel explored the mentality behind the youngest spending
demographic on the scene: Generation Z. The panelists talked about
consumer approaches to fashion, noting that gone are the days of wearing
the same “loud” brand (i.e. Hollister), as Gen Z prefers to mix and match
brands that are lesser known and better aligned to the identities they
are trying to convey. The main takeaway: Gen Z is buying brands that are
catering to the things they care about: individuality, ease of experience,
and relationships. Brands that have strong/authentic brand positioning,
allow for easy purchase, and employ responsive messaging to build 1:1
relationships, will connect best with this consumer segment.
“THE HOLY GRAIL: MACHINE
LEARNING AND EXTREME ROBOTICS”
BEN GOERTZEL, CHIEF SCIENTIST,
HANSON ROBOTICS; DAVID HANSON,
FOUNDER, HANSON ROBOTICS INC;
ERIC SHUSS, FOUNDER, COGBOTICS;
STEPHANIE WANDER, PRIZE
DESIGNER, XPRIZE
This panel was not like the others – one
of the panelists was an intelligent robot Sophia, who took questions
from other panelists and the audience. Sophia was strikingly smart and
mused out loud about her future among humans. The panel covered the
technological difficulties of advancing artificial intelligence, as well as
ethical questions about robotics, adoption and integration of intelligent
machines into the daily life of humans.
“MEET NOM: FOOD AND THE FUTURE
OF LIVE VIDEO”
MATT DUCKOR, SENIOR EDITOR,
EPICURIOUS.COM AND STEVE CHEN,
FOUNDER, NOM
Steve Chen, co-founder of YouTube,
recently launched Nom.com – a foodie-
focused live video platform meant for
everyone from the everyday cook in a home
kitchen to restaurant owners and high-end chefs. The creators described
it as a “choose your own adventure” type of platform because it allows for
real-time response from viewers. The new platform forces creators to be
a little raw, and one user described it as messy compared to the usually
extra-curated food content on the Internet. When asked, the founders said
that if they monetize, their only plans for the platform will be integrated,
in-video partnerships. As such, marketers should consider Digital Word
of Mouth (DWOM) and Influencer-led campaigns if/when considering
strategies for platforms such as Nom.
“THE NEW MARKETING OF BRANDS:
BODY IMAGE AND GENDER”
JESS WEINER, CEO, TALK TO JESS
LLC; MEREDITH WALKER, CO-
FOUNDER, SMART GIRLS AT THE
PARTY; VIVIAN ODIOR, BRAND MGR,
TYLENOL?, JOHNSON & JOHNSON;
YALDA T UHLS, DIRECTOR, COMMON
SENSE/AUTHOR/CONSULTANT
This panel covered ways brands have taken a stand on body image and
gender in recent campaigns and what made them successful. The panel
touched on how marketers need to take time to listen to their audiences
and then shape communications to be authentic reflections of the actual
audience, not the aspirational one, or who they think the audience wants
to be or who the brand wants them to be. Panelists also touched on the
need to take time deliberating over what conversations the brand should
have and what level of authority they have to join them. Lastly, the
session addressed how marketers should involve the consumer rather
than speak at them, and understand the “why” enough to do so.
7
THE COMMUNICATION
LANDSCAPE IS CHANGING.
AGAIN.
The popularity of messenger apps and livestreaming indicate that
diversifying the ways brands talk to their core and niche audiences is
crucial to reaching the right people. Ask yourself, are you hosting events
that could gain value from being livestreamed? Do you have an audience
that may want to hear from your brand on messaging apps? What sort of
content best delivers your message in these mediums?
PRACTICE A MINDFUL
APPROACH TO NEW
TECHNOLOGIES
When exploring VR, IoT or any innovative technology, think about its
purpose for the brand and connection to consumers. How can you tie a VR
experience back to your brand in a relevant way that brings value to a
consumer’s life? What type of experience would you bring to a consumer if
time and space were no object – and why would they want to experience it?
THE RISE OF GEN Z AND
“MOBILE NATIVES”
The generation of people who grew up with smartphones in their hands is
beginning to dictate the rules of the marketing game. Brands should be
examining the depth of their understanding of Gen Z’s media and social
habits. Not sure where to start? Try tapping into your Gen Z employees.
And if you need more intel, 360i’s Insights team is here to help.
360i SXSW Interactive 2016 Roundup

More Related Content

What's hot

Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
360i
?
The Anatomy of 9 Great Social Ads
The Anatomy of 9 Great Social AdsThe Anatomy of 9 Great Social Ads
The Anatomy of 9 Great Social Ads
Inside Social
?
Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016
Activate
?
What's Next: Impact of Technology on Consumer Behavior
What's Next: Impact of Technology on Consumer BehaviorWhat's Next: Impact of Technology on Consumer Behavior
What's Next: Impact of Technology on Consumer Behavior
Ogilvy Consulting
?
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
Ogilvy
?
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016
Avinash Jhangiani
?
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
Ogilvy Consulting
?
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UK
Chris Middleton
?
Som 702 mc daniel live streaming
Som 702 mc daniel live streamingSom 702 mc daniel live streaming
Som 702 mc daniel live streaming
Cynthia Rizzolo McDaniel
?
A Recipe for Virality
A Recipe for ViralityA Recipe for Virality
A Recipe for Virality
Cult LDN
?
Restaurants Owners Eating Up Social Media 2011
Restaurants Owners Eating Up Social Media 2011Restaurants Owners Eating Up Social Media 2011
Restaurants Owners Eating Up Social Media 2011
hillarybressler
?
Influencer 101
Influencer 101Influencer 101
Influencer 101
We Are Social
?
Q3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends ReportQ3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends Report
The Social Lights
?
Wsi presentation for government
Wsi presentation for governmentWsi presentation for government
Wsi presentation for government
propertynews.com
?
The Drum Network Webinar: How To Be Social In 2015
The Drum Network Webinar: How To Be Social In 2015The Drum Network Webinar: How To Be Social In 2015
The Drum Network Webinar: How To Be Social In 2015
Cult LDN
?
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
hirrab
?
11 Internet Marketing Trends for 2011
11 Internet Marketing Trends for 201111 Internet Marketing Trends for 2011
11 Internet Marketing Trends for 2011
hillarybressler
?
Born to Be Digital: Marketing to Gen Z
 Born to Be Digital: Marketing to Gen Z   Born to Be Digital: Marketing to Gen Z
Born to Be Digital: Marketing to Gen Z
Falcon.io
?
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26
Greg Stuart
?
Digital Experiences for 2013: Trends, Predictions and Action Items
Digital Experiences for 2013: Trends, Predictions and Action ItemsDigital Experiences for 2013: Trends, Predictions and Action Items
Digital Experiences for 2013: Trends, Predictions and Action Items
ion interactive
?

What's hot (20)

Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
?
The Anatomy of 9 Great Social Ads
The Anatomy of 9 Great Social AdsThe Anatomy of 9 Great Social Ads
The Anatomy of 9 Great Social Ads
?
Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016
?
What's Next: Impact of Technology on Consumer Behavior
What's Next: Impact of Technology on Consumer BehaviorWhat's Next: Impact of Technology on Consumer Behavior
What's Next: Impact of Technology on Consumer Behavior
?
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
?
Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016Top 10 Digital Trends: How India will hack growth in 2016
Top 10 Digital Trends: How India will hack growth in 2016
?
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
?
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UK
?
Som 702 mc daniel live streaming
Som 702 mc daniel live streamingSom 702 mc daniel live streaming
Som 702 mc daniel live streaming
?
A Recipe for Virality
A Recipe for ViralityA Recipe for Virality
A Recipe for Virality
?
Restaurants Owners Eating Up Social Media 2011
Restaurants Owners Eating Up Social Media 2011Restaurants Owners Eating Up Social Media 2011
Restaurants Owners Eating Up Social Media 2011
?
Influencer 101
Influencer 101Influencer 101
Influencer 101
?
Q3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends ReportQ3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends Report
?
Wsi presentation for government
Wsi presentation for governmentWsi presentation for government
Wsi presentation for government
?
The Drum Network Webinar: How To Be Social In 2015
The Drum Network Webinar: How To Be Social In 2015The Drum Network Webinar: How To Be Social In 2015
The Drum Network Webinar: How To Be Social In 2015
?
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
?
11 Internet Marketing Trends for 2011
11 Internet Marketing Trends for 201111 Internet Marketing Trends for 2011
11 Internet Marketing Trends for 2011
?
Born to Be Digital: Marketing to Gen Z
 Born to Be Digital: Marketing to Gen Z   Born to Be Digital: Marketing to Gen Z
Born to Be Digital: Marketing to Gen Z
?
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26
?
Digital Experiences for 2013: Trends, Predictions and Action Items
Digital Experiences for 2013: Trends, Predictions and Action ItemsDigital Experiences for 2013: Trends, Predictions and Action Items
Digital Experiences for 2013: Trends, Predictions and Action Items
?

Viewers also liked

2015 SXSW Interactive Recap
2015 SXSW Interactive Recap2015 SXSW Interactive Recap
2015 SXSW Interactive Recap
360i
?
360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet
360i
?
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...
Kissmetrics on SlideShare
?
Unlocking the Experts
Unlocking the ExpertsUnlocking the Experts
Unlocking the Experts
LinkedIn
?
The 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
360i
?
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017 Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017
Young & Rubicam
?

Viewers also liked (6)

2015 SXSW Interactive Recap
2015 SXSW Interactive Recap2015 SXSW Interactive Recap
2015 SXSW Interactive Recap
?
360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet
?
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...
Marketing Attribution 101: Understanding Attribution and Calculating Cost of ...
?
Unlocking the Experts
Unlocking the ExpertsUnlocking the Experts
Unlocking the Experts
?
The 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
?
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017 Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017
?

Similar to 360i SXSW Interactive 2016 Roundup

Havas at cannes 2017
Havas at cannes 2017Havas at cannes 2017
Havas at cannes 2017
Sami Viitam?ki
?
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
dentsu
?
Transient Identiti Socialization Of Marketing
Transient Identiti   Socialization Of MarketingTransient Identiti   Socialization Of Marketing
Transient Identiti Socialization Of Marketing
IdentitiLab
?
Social Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel IndustrySocial Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel Industry
Marc Lefton
?
2012 3 23 mindshare sxsw summary
2012 3 23 mindshare sxsw summary2012 3 23 mindshare sxsw summary
2012 3 23 mindshare sxsw summary
Mindshare
?
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 201612 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
Young & Rubicam
?
SXSW 2016 Recap: Highlights of Brands and Technologies
SXSW 2016 Recap: Highlights of Brands and TechnologiesSXSW 2016 Recap: Highlights of Brands and Technologies
SXSW 2016 Recap: Highlights of Brands and Technologies
David Berkowitz
?
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Dean Landsman
?
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
Eric Weaver
?
Culture vulture trends_report_2015
Culture vulture trends_report_2015Culture vulture trends_report_2015
Culture vulture trends_report_2015
Alina Slichuk
?
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...
Howard Greenstein
?
10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation
Sahil Jain
?
Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4
mtk4
?
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
Young & Rubicam
?
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
J. Walter Thompson Intelligence
?
2018 Marketing Trends Book
2018 Marketing Trends Book 2018 Marketing Trends Book
2018 Marketing Trends Book
Jeffrey Evans
?
Sxsw 2014 creative stimulus
Sxsw 2014 creative stimulusSxsw 2014 creative stimulus
Sxsw 2014 creative stimulus
Jim Anstey
?
play_report_issue08_september2014
play_report_issue08_september2014play_report_issue08_september2014
play_report_issue08_september2014
Matt Gillings
?
Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016
Aoife McGuinness
?
Postcards from SXSW 3.11.13
Postcards from SXSW 3.11.13Postcards from SXSW 3.11.13
Postcards from SXSW 3.11.13
Cramer-Krasselt
?

Similar to 360i SXSW Interactive 2016 Roundup (20)

Havas at cannes 2017
Havas at cannes 2017Havas at cannes 2017
Havas at cannes 2017
?
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
?
Transient Identiti Socialization Of Marketing
Transient Identiti   Socialization Of MarketingTransient Identiti   Socialization Of Marketing
Transient Identiti Socialization Of Marketing
?
Social Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel IndustrySocial Media as a Force Multiplier for the Travel Industry
Social Media as a Force Multiplier for the Travel Industry
?
2012 3 23 mindshare sxsw summary
2012 3 23 mindshare sxsw summary2012 3 23 mindshare sxsw summary
2012 3 23 mindshare sxsw summary
?
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 201612 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
?
SXSW 2016 Recap: Highlights of Brands and Technologies
SXSW 2016 Recap: Highlights of Brands and TechnologiesSXSW 2016 Recap: Highlights of Brands and Technologies
SXSW 2016 Recap: Highlights of Brands and Technologies
?
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycLandsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
Landsman Greenstein Bar Camp Smc Aug 8 2008 Nyc
?
Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07Social Media and Advertising: Ad Club 10/07
Social Media and Advertising: Ad Club 10/07
?
Culture vulture trends_report_2015
Culture vulture trends_report_2015Culture vulture trends_report_2015
Culture vulture trends_report_2015
?
What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...What Old Media can teach New Media: Media Convergence & Integration, Social M...
What Old Media can teach New Media: Media Convergence & Integration, Social M...
?
10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation10 trends how-to-communicate-with-the-digital-generation
10 trends how-to-communicate-with-the-digital-generation
?
Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4Social Media And Advertising 1196991487121589 4
Social Media And Advertising 1196991487121589 4
?
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
?
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
?
2018 Marketing Trends Book
2018 Marketing Trends Book 2018 Marketing Trends Book
2018 Marketing Trends Book
?
Sxsw 2014 creative stimulus
Sxsw 2014 creative stimulusSxsw 2014 creative stimulus
Sxsw 2014 creative stimulus
?
play_report_issue08_september2014
play_report_issue08_september2014play_report_issue08_september2014
play_report_issue08_september2014
?
Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016
?
Postcards from SXSW 3.11.13
Postcards from SXSW 3.11.13Postcards from SXSW 3.11.13
Postcards from SXSW 3.11.13
?

More from 360i

Smart Hardware Cheatsheet
Smart Hardware CheatsheetSmart Hardware Cheatsheet
Smart Hardware Cheatsheet
360i
?
The DEN Atlanta
The DEN AtlantaThe DEN Atlanta
The DEN Atlanta
360i
?
The DEN Chicago
The DEN ChicagoThe DEN Chicago
The DEN Chicago
360i
?
Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016 Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016
360i
?
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
360i
?
Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015
360i
?
Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015
360i
?
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
360i
?
360i SXSW Cheat-sheet
360i SXSW Cheat-sheet360i SXSW Cheat-sheet
360i SXSW Cheat-sheet
360i
?
360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet
360i
?
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
360i
?
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
360i
?
Global Twitter Trends: Brazil
Global Twitter Trends: BrazilGlobal Twitter Trends: Brazil
Global Twitter Trends: Brazil
360i
?
360i Culture Slideware
360i Culture Slideware360i Culture Slideware
360i Culture Slideware360i
?
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
360i
?
If This Campaign was a Game, Would I Play It?
If This Campaign was a Game, Would I Play It?If This Campaign was a Game, Would I Play It?
If This Campaign was a Game, Would I Play It?
360i
?
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for BrandsContent Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
360i
?
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected BrandCES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
360i
?
The 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital BrandsThe 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital Brands
360i
?
360i Report: Big Data
360i Report: Big Data360i Report: Big Data
360i Report: Big Data
360i
?

More from 360i (20)

Smart Hardware Cheatsheet
Smart Hardware CheatsheetSmart Hardware Cheatsheet
Smart Hardware Cheatsheet
?
The DEN Atlanta
The DEN AtlantaThe DEN Atlanta
The DEN Atlanta
?
The DEN Chicago
The DEN ChicagoThe DEN Chicago
The DEN Chicago
?
Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016 Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016
?
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
?
Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015
?
Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015
?
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
?
360i SXSW Cheat-sheet
360i SXSW Cheat-sheet360i SXSW Cheat-sheet
360i SXSW Cheat-sheet
?
360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet
?
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
?
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
?
Global Twitter Trends: Brazil
Global Twitter Trends: BrazilGlobal Twitter Trends: Brazil
Global Twitter Trends: Brazil
?
360i Culture Slideware
360i Culture Slideware360i Culture Slideware
360i Culture Slideware
?
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
?
If This Campaign was a Game, Would I Play It?
If This Campaign was a Game, Would I Play It?If This Campaign was a Game, Would I Play It?
If This Campaign was a Game, Would I Play It?
?
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for BrandsContent Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
?
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected BrandCES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
?
The 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital BrandsThe 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital Brands
?
360i Report: Big Data
360i Report: Big Data360i Report: Big Data
360i Report: Big Data
?

Recently uploaded

Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
?
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
?
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
?
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universit?t
?
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
?
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
David Brossard
?
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
?
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
?
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
?
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
?
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
?
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
Mariano Tinti
?
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
?
UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
Wouter Lemaire
?
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
?
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
fredae14
?
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
?
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
?
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
?
Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
jpupo2018
?

Recently uploaded (20)

Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
?
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
?
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
?
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
?
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
?
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
?
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
?
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数书いてないからマジでやばい文字数いけるんじゃないの?えこ...
?
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
?
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
?
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
?
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
?
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
?
UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
?
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
?
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
?
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
?
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
?
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
?
Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
?

360i SXSW Interactive 2016 Roundup

  • 1. Our Breakdown Report of All Things SXSW Interactive 2016
  • 3. 3 BIG DATA USED IN SMART WAYS From panels about using data to predict fashion trends to sessions about how social media could be used to predict gun violence – a trend we consistently came across was using data in new and smarter ways. Embracing “Big Data” and the many smaller, more granular data points has helped marketers achieve measurably better results. Additionally, understanding, collecting and managing data, as well as data privacy were a big trend at SXSW 2016. 1-1 MODELING MESSENGER APPS Scalable communication with consumers is expanding from a pure “1-to- many” to a “1-to-1” model, which makes room for more personalized and tailored messaging from brands to consumers. As of now, messenger apps are one of the very few spaces where ads have not been introduced yet and brand activations, for the most part, provide value to the users. Messengers are more personal than social platforms and marketers should keep this intimate nature in mind when planning to enter the space. ARTIFICIAL INTELLIGENCE & ROBOTICS SPOTLIGHT From advanced robots like Jibo and Sophia, to simpler devices like Alexa, artificial intelligence and robotics were a hot topic at SXSW 2016. Aside from technical challenges of developing machines that can recognize emotions and respond adequately, human adoption of interacting with machines has also been cited as a challenge. However, the success of Alexa among various age groups including kids has bolstered excitement around what’s possible. IMMERSIVE AUGMENTED & VIRTUAL REALITY Many activations during the conference included Augmented Reality or Virtual Reality technology. In contrast to awareness-driving TV spots, engagement-based social marketing, or conversion-based direct response programs, AR and VR offer users the chance to be immersed in a brand’s experience or bring a brand experience into the world around them. This can make the experience more personal and build additional trust between a consumer and a brand. FORWARD PROGRESS FOR LIVESTREAMING Merging TV with social behavior, live streaming was discussed as an important trend in a variety of sessions at SXSW. In addition to Periscope and Facebook live, niche companies like Amazon-owned “Twitch” (gaming) and cooking startup “Nom” offer users a TV channel-like experience, adding the value of a community of people who share the same interests, and a host who could be a user’s neighbor.
  • 4. MARVIN, ROBOT, IBM He may not be a person, but he may end up being your next best friend. At the IBM Cognitive Studio, a Watson technol- ogy-powered robot named Marvin played “Rock, Paper, Scissors” with SXSW at- tendees. Throughout the game, spectators could see how Marvin was assessing his moves, and were entertained by his jokes. The Watson technology which makes him not only a source of information, but also a source of entertainment, could be the key to making people more comfortable with robots in the near future. DAVID FELLER, CEO & FOUNDER, YUMMLY It’s not easy to look at the consumer’s lifestyle and identify an opportunity to simplify and/or improve that life and then, on top of that, build a tool or product to do so. But that’s exactly what David Feller did with Yummly. Interestingly, when he came up with the idea for the company, he was thinking of how he could invent “the equivalent of Pandora for the food community.” JJ ABRAMS, FOUNDER & PRESIDENT, BAD ROBOT PRODUCTIONS A creative disruptor in the movie industry, Abrams is famous for introducing unexpected approaches to creative storytelling. At “The Eyes of Robots and Murderers” panel, he shared his POV on technology, creativity and the latest trends in the context of storytelling. ILANA GLAZER AND ABBI JACOBSON, CONTENT CREATORS & WRITERS Magazine publisher Marie Claire hosted Ilana Glazer and Abbi Jacobson, co- creators and writers of “Broad City” on Comedy Central, for a session to share their creative process, the latest on Season 3, and behind-the-scenes dirt. Revealing more of their true feelings about the world than most people can in front of their own families and friends, they were candid and authentic in a way which brought much value to the session. ASHLEY MAINZ, SOCIAL BUSINESS MANAGER, SOUTHWEST AIRLINES During an era when many consumers take to Twitter to comment on poor travel experiences, Ashley has great insight into the brand/consumer relationship in this capacity and finds that, by focusing on building the 1:1 relationship versus trying to achieve positive sentiment at scale, she can convert “agitators into advocates.” 4
  • 5. 5 MASHABLE + QUALCOMM’S INVISIBLE MUSEUM Mashable partnered with Qualcomm to host an “Invisible Museum” – taking the technology of augmented reality and using it to educate. When a guest walked into the room, they were given an iPad. As they walked around, they could hold the iPad up to different, all white structures and the iPad would transform them into interactive scenes that the guests could click on to learn more about Qualcomm services. ANALOG FROM AMERICAN GREETINGS American Greetings created “Analog” – an activation that reminded guests that interactive and digital are not synonymous. Through a printmaking and pop-up card workshop called “paper engineering,” guests were encouraged to create messages for friends. In one experience, those who love GIFs could dance in front of a camera that recorded 28 sticker pictures, which the guest could then print and tape onto a rolodex-type wheel and spin to make a GIF flipbook. SONY’S INTERACTIVE TABLETOP Sony’s Future Lab gave SXSW visitors an inside look at beta technology with an “Interactive Tabletop”. One new tool shared was an interactive projector that could recognize objects, such as characters in a children’s book. The user could then interact with the characters in the book, i.e. “move” them around, to literally make the story come to life. USA NETWORK’S MR. ROBOT FERRIS WHEEL Client USA Network re-created part of a key location from its hit show ‘Mr. Robot’ for an eye-catching SXSW experience. The activation took the form of a giant Coney Island Ferris Wheel. This activation managed to be highly visible to everyone at SXSW, while staying highly relevant to the show and its fans. CASPER’S NAP STATION The mattress company Casper turned heads with an easy pop-up nap station in the middle of SXSW. Playing up their simple, straight forward design and seamless delivery and return policies, the experience helped attendees understand what their brand is all about, and provided everyone a space to nap (which many people appreciated). On top of that, the Napping Spot was a relaxation oasis with lemonade, napping goodie bags and seating where people could wait for or recover from their naps.
  • 6. 6 “GEN Z: THE MOST INFLUENTIAL CONSUMER” MICHELLE CASTILLO, STAFF WRITER, CNBC DIGITAL; ANNA FIELER, EVP MARKETING, POPSUGAR INC.; SHIREEN JAWAN, CHIEF BRAND EXPERIENCE OFFICER, LUCKY BRAND; JACLYN LING, DIRECTOR OF FASHION & RETAIL SERVICES, KIK This panel explored the mentality behind the youngest spending demographic on the scene: Generation Z. The panelists talked about consumer approaches to fashion, noting that gone are the days of wearing the same “loud” brand (i.e. Hollister), as Gen Z prefers to mix and match brands that are lesser known and better aligned to the identities they are trying to convey. The main takeaway: Gen Z is buying brands that are catering to the things they care about: individuality, ease of experience, and relationships. Brands that have strong/authentic brand positioning, allow for easy purchase, and employ responsive messaging to build 1:1 relationships, will connect best with this consumer segment. “THE HOLY GRAIL: MACHINE LEARNING AND EXTREME ROBOTICS” BEN GOERTZEL, CHIEF SCIENTIST, HANSON ROBOTICS; DAVID HANSON, FOUNDER, HANSON ROBOTICS INC; ERIC SHUSS, FOUNDER, COGBOTICS; STEPHANIE WANDER, PRIZE DESIGNER, XPRIZE This panel was not like the others – one of the panelists was an intelligent robot Sophia, who took questions from other panelists and the audience. Sophia was strikingly smart and mused out loud about her future among humans. The panel covered the technological difficulties of advancing artificial intelligence, as well as ethical questions about robotics, adoption and integration of intelligent machines into the daily life of humans. “MEET NOM: FOOD AND THE FUTURE OF LIVE VIDEO” MATT DUCKOR, SENIOR EDITOR, EPICURIOUS.COM AND STEVE CHEN, FOUNDER, NOM Steve Chen, co-founder of YouTube, recently launched Nom.com – a foodie- focused live video platform meant for everyone from the everyday cook in a home kitchen to restaurant owners and high-end chefs. The creators described it as a “choose your own adventure” type of platform because it allows for real-time response from viewers. The new platform forces creators to be a little raw, and one user described it as messy compared to the usually extra-curated food content on the Internet. When asked, the founders said that if they monetize, their only plans for the platform will be integrated, in-video partnerships. As such, marketers should consider Digital Word of Mouth (DWOM) and Influencer-led campaigns if/when considering strategies for platforms such as Nom. “THE NEW MARKETING OF BRANDS: BODY IMAGE AND GENDER” JESS WEINER, CEO, TALK TO JESS LLC; MEREDITH WALKER, CO- FOUNDER, SMART GIRLS AT THE PARTY; VIVIAN ODIOR, BRAND MGR, TYLENOL?, JOHNSON & JOHNSON; YALDA T UHLS, DIRECTOR, COMMON SENSE/AUTHOR/CONSULTANT This panel covered ways brands have taken a stand on body image and gender in recent campaigns and what made them successful. The panel touched on how marketers need to take time to listen to their audiences and then shape communications to be authentic reflections of the actual audience, not the aspirational one, or who they think the audience wants to be or who the brand wants them to be. Panelists also touched on the need to take time deliberating over what conversations the brand should have and what level of authority they have to join them. Lastly, the session addressed how marketers should involve the consumer rather than speak at them, and understand the “why” enough to do so.
  • 7. 7 THE COMMUNICATION LANDSCAPE IS CHANGING. AGAIN. The popularity of messenger apps and livestreaming indicate that diversifying the ways brands talk to their core and niche audiences is crucial to reaching the right people. Ask yourself, are you hosting events that could gain value from being livestreamed? Do you have an audience that may want to hear from your brand on messaging apps? What sort of content best delivers your message in these mediums? PRACTICE A MINDFUL APPROACH TO NEW TECHNOLOGIES When exploring VR, IoT or any innovative technology, think about its purpose for the brand and connection to consumers. How can you tie a VR experience back to your brand in a relevant way that brings value to a consumer’s life? What type of experience would you bring to a consumer if time and space were no object – and why would they want to experience it? THE RISE OF GEN Z AND “MOBILE NATIVES” The generation of people who grew up with smartphones in their hands is beginning to dictate the rules of the marketing game. Brands should be examining the depth of their understanding of Gen Z’s media and social habits. Not sure where to start? Try tapping into your Gen Z employees. And if you need more intel, 360i’s Insights team is here to help.
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news