SlideShare a Scribd company logo
Meet the Guides



                                                                                                   Jamison Antoine
                                                                                                Community Manager
                                                                                                    @withthecomb



                                                                                David Berkowitz
                                                                                VP of Emerging Media
                                                                                @dberkowitz




                                                                                                          Stevie Dove
                                                                                               Senior Social Strategist
                                                                                                         @steviedove



                                                                                Layne Harris
                                                                                Technical Director
                                                                                @hellroy

Your Pre-Conference Guide to SXSW Interactive 2012
                                                                                                        Nicole Hering
For ongoing coverage, visit the SXSW BrandLand blog where 360i’s team of                   Social Marketing Strategist
guides share their experiences in Austin and report on the learnings that are                          @nicolehering

most pertinent to brand marketers. We’ll provide a filter to the madness and
navigate through the noise - so you don’t have to. Whether you are making
                                                                                Katie Perry
the trek to Texas or following from your home, we hope you’ll join us on        Marketing Manager
our journey. Visit sxsw.360i.com to learn more.                                 @katieeperry



                                                                                                        Colette Quatrine
                                                                                                     Account Supervisor
                                                                                                           @CQ_Colette




                                                                                   Follow us at sxsw.360i.com.
                                                                                          #BrandLand
Austin Hot List
4 trends that should be on every marketer’s SXSW 2012 radar




01 Social Serendipity                    02 ABCs of APIs                           03 Curation Nation                            04 Mobile Downsizing


              Previous years at SXSW                     It wasn’t long ago that                  SXSW attendees are the                     Who needs cash or
              proved to be a test case                   only a programmer                        consummate oversharers                     credit cards, or laptops,
              for applications like                      or hardcore techie                       and overconsumers. That                    or hotel keys, or pens, or
              Foursquare that allow                      would know what an                       means they’re the perfect                  cameras? While many
friends to easily find each other, see   API is. Now the acronym (which            audience for anything that will save                      techies will roam Austin
which places are popular, and get        stands for “application programming       time, energy, and attention resources         with oversized bags, smartphones
recommendations. New apps like           interface”) is going mainstream           to use social filters that narrow down        are becoming powerful and
Sonar, Banjo and Highlight will help     as just about every social service        what sessions to attend, what parties         pervasive enough that people will
people discover friends of friends –     gains scale by opening up its             to hit, which restaurants to eat at,          get to minimize what they carry
usually people one hasn’t met.           core functionality so that other          which blogs and media sources                 around with them. Of course, with
                                         applications can be built on it.          to read for event coverage, which             everyone relying more on their
                                                                                   personalities to follow, which photos         mobile devices, battery power won’t
                                                                                   to view, and everything else. Most            keep up.
                                                                                   information attendees access will
                                                                                   likely by filtered by some other source
                                                                                   first – and that source will usually be
                                                                                   someone they know, who is directly or
                                                                                   indirectly contributing.




        ? 2012 360i                                                                                                           sxsw.360i.com / twitter.com/360i / #BrandLand
Which type of SXSW-er are you?
                               SXSW Interactive attracts a range of personalities that experience the festival in vastly different ways.
                                       Fall into one of these categories? Our grid below will help you navigate the week.



                                                                                                                                                Power                      Shell-shocked
                                  Geek                      Foodie                      Socialite                   Creative
                                                                                                                                                Networker                  Onlooker


Your Bite            Wahoo’s Fish Taco                  Uchi                       Lambert’s                    Guero’s                     Salt Lick                  Fogo de Chao


                                                                                                                                      Lobby Lounge at the
Your Bar                     Stubb’s               Haddington’s                  Driskill Hotel              The Jackalope                                             The Mohawk
                                                                                                                                         Four Seasons


                                                                              Nothing; everyone
Your Ride                 Karaoke bus                   Taxi                                                    Pedi cab                      Limo                  Your own two feet
                                                                                comes to you


                                                                                                                                                                  30 miles outside Austin
Your Digs                 Hilton Austin                The W                     Driskill Hotel             A friend’s couch              Hilton Austin
                                                                                                                                                                   (you booked too late!)


Your                      Robert Scoble         NIchelle Stephens              Dennis Crowley                 John Winsor                 Dave McClure                Hugh Forrest
Leader                     (@scobleizer)            (@niche)                      (@dens)                      (@jtwinsor)               (@davemcclure)             (@hugh_w_forrest)


App of
                             Sonar                 FoodSpotting                    Pinterest                    Tumblr                      LinkedIn                      Twitter
Choice

Can’t             →→ Vote4Geeks: Why          →→ Food Trucks Share          →→ The View from In-         →→ Transmedia Story-        →→ Tech Detox: Can           →→ How to Read the
Miss                 Techies Should Run          Social Media Tips             side Rainn Wilson’s          telling                     You Survive a Day            World
Sessions             for Office                                                Brainstem                                                without Technol-
                                              →→ Reprogram Your                                          →→ Next Stage: Cin-            ogy?                      →→ Expanding Our
                  →→ FutureShop: Virtual         Yard, Then Eat It          →→ Anything You Can             ematic Storytelling                                      Intelligence without
                     QR Stores, NFC Re-                                        Do, I Can Do Back-           and Journalism           →→ Tapping into Amer-           Limit
                     ceipts & More            →→ My Robotic Kitchen            wards in Heels                                           ica’s Secret Sauce:
                                                 Planned This Din-                                       →→ Psychology of Nar-          Entrepreneurs             →→ Making the Real
                  →→ Big Data + Social           ner Party                  →→ Vetting in the Age of        cissism and How It                                       World Easier to Use
                     Graph                                                     Social Media: Who            Affects Brands           →→ Get Lucky: Create
                                                                               Do You Trust?                                            Serendipity to Spur
                                                                                                                                        Innovation


Sh*t You         “You can only get this      “I know it’s not authen-      “I don’t need an invite to   “I wanted to hit the        “Meet me in the south-       “Don’t tell my boss, but I
Say               app if you root your        tic, but I prefer my Frito    the Foursquare party.        Wieden keynote but I        west corner of the           haven’t had this much
                  phone.”                     pie with goat cheese.”        I’ll just text Dennis        don’t do sessions before    Hilton lobby 20 feet         fun since college.”
                                                                            when I get there.”           noon.”                      from the sofas. It’s the
                                                                                                                                     spot with the best WiFi
                                                                                                                                     reception.”




            ? 2012 360i                                                                                                                        sxsw.360i.com / twitter.com/360i / #BrandLand
Your Survival Kit
                         Beyond the everyday travel essentials, here are a few more
                       items you’ll want to pack to make it through a week in Austin.



              Portable USB chargers:                                                               3-in-1 outlet adapters:

              You’ll want to carry one or two pocket-sized                                         These turn one three-prong outlet into three. When
              battery packs with USB sockets that can be used                                      all available outlets are taken (and they will be), this
              to plug in your iPhone or Android device on the                                      $5 gadget seems miraculous.
              go. Alternatively, you can get cases that double as
              backup batteries. Bring as much extra power as you
              can afford and can fit in your pockets.




              Reservations:                                                                        Anything that will help you catch some Z’s:

              Schedules in Austin can be hard to predict, but pick                                 Whether it’s a sleep mask, ear plugs, a sound
              a spot or two that you’re hearing ab out and make a                                  machine, or any other sleep aid, bring what you can
              reservation or two so you can at least have one meal                                 to get some quality sleep. If you try to experience
              that’s not from a food truck or vending machine.                                     everything at SXSW, you will wind up clocking post-
              Hint: SeamlessWeb works well for a number of                                         midnight hours that you might not have seen since
              Austin hot spots (though as usual, some favorites                                    college. That means you will also want to minimize
              won’t be on the list).                                                               any early morning phone calls or meetings.




  Additional Resources: Lanyrd guide to SXSW, Plancast, SXSW Go (official mobile app), Sched.org Unofficial Guide, Conference Map via Austin360




? 2012 360i                                                                                                       sxsw.360i.com / twitter.com/360i / #BrandLand

More Related Content

Similar to 360i's SXSW BrandLand: Pre-Conference Guide

Surviving SXSW 2014: 14 Tips from Sophisticated Marketers
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersSurviving SXSW 2014: 14 Tips from Sophisticated Marketers
Surviving SXSW 2014: 14 Tips from Sophisticated Marketers
LinkedIn
?
Measurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsMeasurement is Sexy - Wikibrands
Measurement is Sexy - Wikibrands
Sean Moffitt
?
SM 101- Version for member site
SM 101- Version for member siteSM 101- Version for member site
SM 101- Version for member site
Alexia Clincy
?
Beyond Facebook & Twitter
Beyond Facebook & TwitterBeyond Facebook & Twitter
Beyond Facebook & Twitter
NSF Health Sciences
?
The Future of Social Collaboration
The Future of Social CollaborationThe Future of Social Collaboration
The Future of Social Collaboration
Randy Williams
?
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
Opus Creative
?
Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02
Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02
Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02
Francis Herbers
?
Socialfish Onesheet
Socialfish OnesheetSocialfish Onesheet
Taking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next LevelTaking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next Level
Justin Wise
?
TrendStartr Pitch Deck
TrendStartr Pitch DeckTrendStartr Pitch Deck
TrendStartr Pitch Deck
TrendStartr
?
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
SocialMedia.org
?
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overview
Launch LLC
?
The Future of PR
The Future of PRThe Future of PR
The Future of PR
Neville Hobson
?
Deep Social Insight
Deep Social InsightDeep Social Insight
Deep Social Insight
Sysomos
?
Arbita Sourcing Master Class ERE Spring 2011
Arbita Sourcing Master Class ERE Spring 2011Arbita Sourcing Master Class ERE Spring 2011
Arbita Sourcing Master Class ERE Spring 2011
The Sourcing Institute Foundation
?
Social Media: A Look Ahead
Social Media: A Look AheadSocial Media: A Look Ahead
Social Media: A Look Ahead
Lynne d Johnson
?
Eloqua social media guidelines
Eloqua social media guidelinesEloqua social media guidelines
Eloqua social media guidelines
Joe Chernov
?
The Emerging Role of the Community Manager (#astdl20)
The Emerging Role of the Community Manager (#astdl20)The Emerging Role of the Community Manager (#astdl20)
The Emerging Role of the Community Manager (#astdl20)
Jim Storer
?
Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011
Justin Wise
?
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaCisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
Symantec
?

Similar to 360i's SXSW BrandLand: Pre-Conference Guide (20)

Surviving SXSW 2014: 14 Tips from Sophisticated Marketers
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersSurviving SXSW 2014: 14 Tips from Sophisticated Marketers
Surviving SXSW 2014: 14 Tips from Sophisticated Marketers
?
Measurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsMeasurement is Sexy - Wikibrands
Measurement is Sexy - Wikibrands
?
SM 101- Version for member site
SM 101- Version for member siteSM 101- Version for member site
SM 101- Version for member site
?
Beyond Facebook & Twitter
Beyond Facebook & TwitterBeyond Facebook & Twitter
Beyond Facebook & Twitter
?
The Future of Social Collaboration
The Future of Social CollaborationThe Future of Social Collaboration
The Future of Social Collaboration
?
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
?
Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02
Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02
Socialbiteskeynoteworkshop05072011socialmediastrategie 110705222950-phpapp02
?
Socialfish Onesheet
Socialfish OnesheetSocialfish Onesheet
Socialfish Onesheet
?
Taking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next LevelTaking Your Social Media Presence to the Next Level
Taking Your Social Media Presence to the Next Level
?
TrendStartr Pitch Deck
TrendStartr Pitch DeckTrendStartr Pitch Deck
TrendStartr Pitch Deck
?
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
BlogWell Atlanta Social Media Case Study: ConAgra Foods, presented by Stephan...
?
Launch llc social media overview
Launch llc social media overviewLaunch llc social media overview
Launch llc social media overview
?
The Future of PR
The Future of PRThe Future of PR
The Future of PR
?
Deep Social Insight
Deep Social InsightDeep Social Insight
Deep Social Insight
?
Arbita Sourcing Master Class ERE Spring 2011
Arbita Sourcing Master Class ERE Spring 2011Arbita Sourcing Master Class ERE Spring 2011
Arbita Sourcing Master Class ERE Spring 2011
?
Social Media: A Look Ahead
Social Media: A Look AheadSocial Media: A Look Ahead
Social Media: A Look Ahead
?
Eloqua social media guidelines
Eloqua social media guidelinesEloqua social media guidelines
Eloqua social media guidelines
?
The Emerging Role of the Community Manager (#astdl20)
The Emerging Role of the Community Manager (#astdl20)The Emerging Role of the Community Manager (#astdl20)
The Emerging Role of the Community Manager (#astdl20)
?
Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011Social Media Effectiveness Study - Echo 2011
Social Media Effectiveness Study - Echo 2011
?
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaCisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
?

More from 360i

Smart Hardware Cheatsheet
Smart Hardware CheatsheetSmart Hardware Cheatsheet
Smart Hardware Cheatsheet
360i
?
The DEN Atlanta
The DEN AtlantaThe DEN Atlanta
The DEN Atlanta
360i
?
The DEN Chicago
The DEN ChicagoThe DEN Chicago
The DEN Chicago
360i
?
360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report
360i
?
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
360i
?
360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet
360i
?
Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016 Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016
360i
?
The 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
360i
?
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
360i
?
Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015
360i
?
Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015
360i
?
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
360i
?
2015 SXSW Interactive Recap
2015 SXSW Interactive Recap2015 SXSW Interactive Recap
2015 SXSW Interactive Recap
360i
?
360i SXSW Cheat-sheet
360i SXSW Cheat-sheet360i SXSW Cheat-sheet
360i SXSW Cheat-sheet
360i
?
360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet
360i
?
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
360i
?
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
360i
?
Global Twitter Trends: Brazil
Global Twitter Trends: BrazilGlobal Twitter Trends: Brazil
Global Twitter Trends: Brazil
360i
?
360i Culture Slideware
360i Culture Slideware360i Culture Slideware
360i Culture Slideware360i
?
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
360i
?

More from 360i (20)

Smart Hardware Cheatsheet
Smart Hardware CheatsheetSmart Hardware Cheatsheet
Smart Hardware Cheatsheet
?
The DEN Atlanta
The DEN AtlantaThe DEN Atlanta
The DEN Atlanta
?
The DEN Chicago
The DEN ChicagoThe DEN Chicago
The DEN Chicago
?
360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report
?
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
?
360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet
?
Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016 Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016
?
The 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
?
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
?
Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015
?
Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015
?
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
?
2015 SXSW Interactive Recap
2015 SXSW Interactive Recap2015 SXSW Interactive Recap
2015 SXSW Interactive Recap
?
360i SXSW Cheat-sheet
360i SXSW Cheat-sheet360i SXSW Cheat-sheet
360i SXSW Cheat-sheet
?
360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet
?
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
?
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
?
Global Twitter Trends: Brazil
Global Twitter Trends: BrazilGlobal Twitter Trends: Brazil
Global Twitter Trends: Brazil
?
360i Culture Slideware
360i Culture Slideware360i Culture Slideware
360i Culture Slideware
?
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
?

Recently uploaded

Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
jpupo2018
?
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
?
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
?
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
?
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
?
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
?
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
?
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
?
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
?
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
?
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
?
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
?
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
?
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
?
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
?
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
?
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
?
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
?
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
?
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
?

Recently uploaded (20)

Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
?
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
?
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
?
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
?
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
?
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
?
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
?
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
?
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
?
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
?
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
?
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
?
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
?
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
?
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
?
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
?
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
?
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
?
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
?
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
?

360i's SXSW BrandLand: Pre-Conference Guide

  • 1. Meet the Guides Jamison Antoine Community Manager @withthecomb David Berkowitz VP of Emerging Media @dberkowitz Stevie Dove Senior Social Strategist @steviedove Layne Harris Technical Director @hellroy Your Pre-Conference Guide to SXSW Interactive 2012 Nicole Hering For ongoing coverage, visit the SXSW BrandLand blog where 360i’s team of Social Marketing Strategist guides share their experiences in Austin and report on the learnings that are @nicolehering most pertinent to brand marketers. We’ll provide a filter to the madness and navigate through the noise - so you don’t have to. Whether you are making Katie Perry the trek to Texas or following from your home, we hope you’ll join us on Marketing Manager our journey. Visit sxsw.360i.com to learn more. @katieeperry Colette Quatrine Account Supervisor @CQ_Colette Follow us at sxsw.360i.com. #BrandLand
  • 2. Austin Hot List 4 trends that should be on every marketer’s SXSW 2012 radar 01 Social Serendipity 02 ABCs of APIs 03 Curation Nation 04 Mobile Downsizing Previous years at SXSW It wasn’t long ago that SXSW attendees are the Who needs cash or proved to be a test case only a programmer consummate oversharers credit cards, or laptops, for applications like or hardcore techie and overconsumers. That or hotel keys, or pens, or Foursquare that allow would know what an means they’re the perfect cameras? While many friends to easily find each other, see API is. Now the acronym (which audience for anything that will save techies will roam Austin which places are popular, and get stands for “application programming time, energy, and attention resources with oversized bags, smartphones recommendations. New apps like interface”) is going mainstream to use social filters that narrow down are becoming powerful and Sonar, Banjo and Highlight will help as just about every social service what sessions to attend, what parties pervasive enough that people will people discover friends of friends – gains scale by opening up its to hit, which restaurants to eat at, get to minimize what they carry usually people one hasn’t met. core functionality so that other which blogs and media sources around with them. Of course, with applications can be built on it. to read for event coverage, which everyone relying more on their personalities to follow, which photos mobile devices, battery power won’t to view, and everything else. Most keep up. information attendees access will likely by filtered by some other source first – and that source will usually be someone they know, who is directly or indirectly contributing. ? 2012 360i sxsw.360i.com / twitter.com/360i / #BrandLand
  • 3. Which type of SXSW-er are you? SXSW Interactive attracts a range of personalities that experience the festival in vastly different ways. Fall into one of these categories? Our grid below will help you navigate the week. Power Shell-shocked Geek Foodie Socialite Creative Networker Onlooker Your Bite Wahoo’s Fish Taco Uchi Lambert’s Guero’s Salt Lick Fogo de Chao Lobby Lounge at the Your Bar Stubb’s Haddington’s Driskill Hotel The Jackalope The Mohawk Four Seasons Nothing; everyone Your Ride Karaoke bus Taxi Pedi cab Limo Your own two feet comes to you 30 miles outside Austin Your Digs Hilton Austin The W Driskill Hotel A friend’s couch Hilton Austin (you booked too late!) Your Robert Scoble NIchelle Stephens Dennis Crowley John Winsor Dave McClure Hugh Forrest Leader (@scobleizer) (@niche) (@dens) (@jtwinsor) (@davemcclure) (@hugh_w_forrest) App of Sonar FoodSpotting Pinterest Tumblr LinkedIn Twitter Choice Can’t →→ Vote4Geeks: Why →→ Food Trucks Share →→ The View from In- →→ Transmedia Story- →→ Tech Detox: Can →→ How to Read the Miss Techies Should Run Social Media Tips side Rainn Wilson’s telling You Survive a Day World Sessions for Office Brainstem without Technol- →→ Reprogram Your →→ Next Stage: Cin- ogy? →→ Expanding Our →→ FutureShop: Virtual Yard, Then Eat It →→ Anything You Can ematic Storytelling Intelligence without QR Stores, NFC Re- Do, I Can Do Back- and Journalism →→ Tapping into Amer- Limit ceipts & More →→ My Robotic Kitchen wards in Heels ica’s Secret Sauce: Planned This Din- →→ Psychology of Nar- Entrepreneurs →→ Making the Real →→ Big Data + Social ner Party →→ Vetting in the Age of cissism and How It World Easier to Use Graph Social Media: Who Affects Brands →→ Get Lucky: Create Do You Trust? Serendipity to Spur Innovation Sh*t You “You can only get this “I know it’s not authen- “I don’t need an invite to “I wanted to hit the “Meet me in the south- “Don’t tell my boss, but I Say app if you root your tic, but I prefer my Frito the Foursquare party. Wieden keynote but I west corner of the haven’t had this much phone.” pie with goat cheese.” I’ll just text Dennis don’t do sessions before Hilton lobby 20 feet fun since college.” when I get there.” noon.” from the sofas. It’s the spot with the best WiFi reception.” ? 2012 360i sxsw.360i.com / twitter.com/360i / #BrandLand
  • 4. Your Survival Kit Beyond the everyday travel essentials, here are a few more items you’ll want to pack to make it through a week in Austin. Portable USB chargers: 3-in-1 outlet adapters: You’ll want to carry one or two pocket-sized These turn one three-prong outlet into three. When battery packs with USB sockets that can be used all available outlets are taken (and they will be), this to plug in your iPhone or Android device on the $5 gadget seems miraculous. go. Alternatively, you can get cases that double as backup batteries. Bring as much extra power as you can afford and can fit in your pockets. Reservations: Anything that will help you catch some Z’s: Schedules in Austin can be hard to predict, but pick Whether it’s a sleep mask, ear plugs, a sound a spot or two that you’re hearing ab out and make a machine, or any other sleep aid, bring what you can reservation or two so you can at least have one meal to get some quality sleep. If you try to experience that’s not from a food truck or vending machine. everything at SXSW, you will wind up clocking post- Hint: SeamlessWeb works well for a number of midnight hours that you might not have seen since Austin hot spots (though as usual, some favorites college. That means you will also want to minimize won’t be on the list). any early morning phone calls or meetings. Additional Resources: Lanyrd guide to SXSW, Plancast, SXSW Go (official mobile app), Sched.org Unofficial Guide, Conference Map via Austin360 ? 2012 360i sxsw.360i.com / twitter.com/360i / #BrandLand
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news