SlideShare a Scribd company logo
The Big
Problem
How Did We
Get Here?
Get
Aligned
Silo-Breaking Strategies
Align on
metrics
- Cost per opportunity
- Closed/Won Revenue
- New customers
- Account activity
Align on data
CRM
(e.g. Salesforce)
MAP
(e.g. HubSpot)
CDP
(e.g. Segment)
Analytics
(e.g. Google Analytics)
Silo-Breaking Strategies
Get
Aligned
Silo-Breaking Strategies
Get
Aligned
Get
Aware
Put the
marketing
org down
on paper
Silo-Breaking Strategies
Get
Aligned
Get
Aware
Silo-Breaking Strategies
Get
Aligned
Get
Aware
Connect
the Dots
Ask the right questions
See Handout
Interconnectedness Questions:
● Brand <> Digital Infrastructure
● Digital Infrastructure <> Pipeline Generation
● Pipeline Generation <> Brand
Continue Expanding
Summary
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

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