SlideShare a Scribd company logo
PROPRIETARY & CONFIDENTIAL
Presented by:
How your brand is like a video game
Shankar Gupta
If this campaign was a game,
would I play it?
PROPRIETARY & CONFIDENTIAL
2
We’re not here to talk about gami?cation
PROPRIETARY & CONFIDENTIAL
It’s about motivations, not mechanics
3
Gami?cation is about creating a
Skinner Box for your brand, not
understanding the fundamental
motivations of why people engage.
Skinner Box, n.
A device for studying the learning behaviour of animals, esp rats and pigeons, consisting of a box in which
the animal can move a lever to obtain a reward, such as a food pellet, or a punishment, such as an electric
shock
Why do we care what games
can teach us about
engagement?
PROPRIETARY & CONFIDENTIAL
5
Game developers have been
creating engaging experiences
for a lot longer than we have
PROPRIETARY & CONFIDENTIAL
6
These motivations appeal strongly
to a millennial audience
What motivations are we
talking about?
PROPRIETARY & CONFIDENTIAL
The Motivations of Gamers
8
One Player Many Players
Inward Focus
Outward Focus
PROPRIETARY & CONFIDENTIAL
The Motivations of Gamers
9
One Player Many Players
Inward Focus
Outward Focus
Achievement
CooperationImmersion
Competition
10
Achievement
“Gotta catch ‘em all” has become
an obsession for millions.
PROPRIETARY & CONFIDENTIAL
11
Competition
40,000 people turned up to watch the League
of Legends North American Regional
Championships in Seattle -- with 8MM
watching online
PROPRIETARY & CONFIDENTIAL
12
Players form groups of 20-40 to take on
powerful opponents in World of Warcraft
cooperation
PROPRIETARY & CONFIDENTIAL
13
Immersion
Skyrim o?ers a massive world for
players to explore for hundreds of hours
Great campaigns use these
same motivations
15
Achievement
Disney’s Vinylmation toys let
fans “catch them all” each
time they visit the park.
16
competition
Nike’s “Run Your City”
campaign let fans compete
with one another to “own”
their running route.
17
cooperation
Thousands of people
contributed to create a
music video for Johnny
Cash’s “There Ain’t No
Grave.”
cooperation
18
Immersion
The Hunger Games’ in-
universe Web sites
immersed fans in the world
of the ?lms & novels
And some even combine them
20
Immersion
+
Achievement
Fans of the Old Spice
Responses became
immersed in the dozens of
videos produced, and
strived to get a response
directed at them.
21
immersion
+
cooperation
Decoded immersed fans
in Jay Z’s life, and asked
them to cooperate to
“decode” every page
in the book using
Bing.
how can you use this?
PROPRIETARY & CONFIDENTIAL
23
ask yourself: “If this campaign was a
game, would i play it?”
Achievement
CooperationImmersion
Competition
Am I allowing my consumers
to challenge one another
and feel the satisfaction of
victory?
Am I giving my consumers a
multi-part challenge and
then recognizing them for
overcoming it?
Am I showing my
consumers a deep and
interesting story or world?
Am I helping my
consumers cooperate to
create, accomplish or
overcome something?
PROPRIETARY & CONFIDENTIAL
24
ask yourself: “What kind of game would
my brand make?”
Striving Brands
Friendship BrandsStorytelling Brands
Competitor Brands
Am I letting my consumers
create something and
recognizing them for that
achievement?
Am I showing my
consumers a deep and
interesting story or world?
Is my brand about coming
together, collaborating,
and friendship?
Is my brand about ?ghting,
winning, and being the best
there is?
PROPRIETARY & CONFIDENTIAL
25
play some games for
yourself and see what
moves you

More Related Content

What's hot

Branded Games - The Dark Horse in Digital Advertising
Branded Games - The Dark Horse in Digital AdvertisingBranded Games - The Dark Horse in Digital Advertising
Branded Games - The Dark Horse in Digital Advertising
Ben Chong
?
Minecraft circulation Oakley's group
Minecraft circulation Oakley's groupMinecraft circulation Oakley's group
Minecraft circulation Oakley's group
Great Baddow High School Media
?
Playable Ad_Branded Mini Games
Playable Ad_Branded Mini GamesPlayable Ad_Branded Mini Games
Playable Ad_Branded Mini Games
Juhee Lee
?
Branded Games by InfinixSoft
Branded Games by InfinixSoftBranded Games by InfinixSoft
Branded Games by InfinixSoft
Pablo Ruiz
?
New Balance Disney Case Study
New Balance Disney Case StudyNew Balance Disney Case Study
New Balance Disney Case Study
Lia Schimizzi
?
Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...
Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...
Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...
DevGAMM Conference
?
Valentines Ideas - Valentine’s Day Candy Charades
Valentines Ideas - Valentine’s Day Candy CharadesValentines Ideas - Valentine’s Day Candy Charades
Valentines Ideas - Valentine’s Day Candy Charades
Ken Sapp
?
Valentine's Day Candy Charades
Valentine's Day Candy CharadesValentine's Day Candy Charades
Valentine's Day Candy Charades
Ken Sapp
?
Transmedia
TransmediaTransmedia
Transmedia
Pratyush D
?
Gamewheel Gamescom Congress Presentation
Gamewheel Gamescom Congress PresentationGamewheel Gamescom Congress Presentation
Gamewheel Gamescom Congress Presentation
Taner Akcok
?
Minnesota Vikings Sponsored Social Media Gameday Review
Minnesota Vikings Sponsored Social Media Gameday ReviewMinnesota Vikings Sponsored Social Media Gameday Review
Minnesota Vikings Sponsored Social Media Gameday Review
Neil Horowitz
?
The heros of The Walt Disney Co.
The heros of The Walt Disney Co.The heros of The Walt Disney Co.
The heros of The Walt Disney Co.
Phuong Le
?
Relational Motivations and Brands
Relational Motivations and BrandsRelational Motivations and Brands
Relational Motivations and Brands
Erin 'Folletto' Casali
?
Video games minecraft lesson 7 08 03 18
Video games minecraft  lesson 7   08 03 18Video games minecraft  lesson 7   08 03 18
Video games minecraft lesson 7 08 03 18
Yvonne44
?
gaming.......is gun
gaming.......is gungaming.......is gun
gaming.......is gun
Sujith Reddy
?
Gyaan Exchange case study - Social Seety
Gyaan Exchange case study - Social SeetyGyaan Exchange case study - Social Seety
Gyaan Exchange case study - Social Seety
Social Samosa
?
Best Of The Best: 2011 Sherpie Award Winners
Best Of The Best: 2011 Sherpie Award WinnersBest Of The Best: 2011 Sherpie Award Winners
Best Of The Best: 2011 Sherpie Award Winners
Masterminds Advertising
?
E bucks buy happy campaign
E bucks buy happy campaignE bucks buy happy campaign
E bucks buy happy campaign
Ryan Jales
?

What's hot (18)

Branded Games - The Dark Horse in Digital Advertising
Branded Games - The Dark Horse in Digital AdvertisingBranded Games - The Dark Horse in Digital Advertising
Branded Games - The Dark Horse in Digital Advertising
?
Minecraft circulation Oakley's group
Minecraft circulation Oakley's groupMinecraft circulation Oakley's group
Minecraft circulation Oakley's group
?
Playable Ad_Branded Mini Games
Playable Ad_Branded Mini GamesPlayable Ad_Branded Mini Games
Playable Ad_Branded Mini Games
?
Branded Games by InfinixSoft
Branded Games by InfinixSoftBranded Games by InfinixSoft
Branded Games by InfinixSoft
?
New Balance Disney Case Study
New Balance Disney Case StudyNew Balance Disney Case Study
New Balance Disney Case Study
?
Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...
Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...
Handmade Pixels: Indie and the Quest for making smaller, newer, and more auth...
?
Valentines Ideas - Valentine’s Day Candy Charades
Valentines Ideas - Valentine’s Day Candy CharadesValentines Ideas - Valentine’s Day Candy Charades
Valentines Ideas - Valentine’s Day Candy Charades
?
Valentine's Day Candy Charades
Valentine's Day Candy CharadesValentine's Day Candy Charades
Valentine's Day Candy Charades
?
Transmedia
TransmediaTransmedia
Transmedia
?
Gamewheel Gamescom Congress Presentation
Gamewheel Gamescom Congress PresentationGamewheel Gamescom Congress Presentation
Gamewheel Gamescom Congress Presentation
?
Minnesota Vikings Sponsored Social Media Gameday Review
Minnesota Vikings Sponsored Social Media Gameday ReviewMinnesota Vikings Sponsored Social Media Gameday Review
Minnesota Vikings Sponsored Social Media Gameday Review
?
The heros of The Walt Disney Co.
The heros of The Walt Disney Co.The heros of The Walt Disney Co.
The heros of The Walt Disney Co.
?
Relational Motivations and Brands
Relational Motivations and BrandsRelational Motivations and Brands
Relational Motivations and Brands
?
Video games minecraft lesson 7 08 03 18
Video games minecraft  lesson 7   08 03 18Video games minecraft  lesson 7   08 03 18
Video games minecraft lesson 7 08 03 18
?
gaming.......is gun
gaming.......is gungaming.......is gun
gaming.......is gun
?
Gyaan Exchange case study - Social Seety
Gyaan Exchange case study - Social SeetyGyaan Exchange case study - Social Seety
Gyaan Exchange case study - Social Seety
?
Best Of The Best: 2011 Sherpie Award Winners
Best Of The Best: 2011 Sherpie Award WinnersBest Of The Best: 2011 Sherpie Award Winners
Best Of The Best: 2011 Sherpie Award Winners
?
E bucks buy happy campaign
E bucks buy happy campaignE bucks buy happy campaign
E bucks buy happy campaign
?

Viewers also liked

Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
360i
?
Content Marketing Explained
Content Marketing ExplainedContent Marketing Explained
Content Marketing Explained
360i
?
Facebook & Instagram As Told By Our Favorite Quotes
Facebook & Instagram As Told By Our Favorite QuotesFacebook & Instagram As Told By Our Favorite Quotes
Facebook & Instagram As Told By Our Favorite Quotes360i
?
How NBC Used Digital PR to Drive Record Olympics Tune-In
How NBC Used Digital PR to Drive Record Olympics Tune-InHow NBC Used Digital PR to Drive Record Olympics Tune-In
How NBC Used Digital PR to Drive Record Olympics Tune-In
360i
?
360i Culture Slideware
360i Culture Slideware360i Culture Slideware
360i Culture Slideware360i
?
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected BrandCES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
360i
?
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for BrandsContent Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
360i
?
Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015
360i
?
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
360i
?
360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet
360i
?
Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016 Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016
360i
?
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
360i
?
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)
360i
?
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
360i
?
How to Develop Your Brand's Social Tone of Voice
How to Develop Your Brand's Social Tone of VoiceHow to Develop Your Brand's Social Tone of Voice
How to Develop Your Brand's Social Tone of Voice
360i
?

Viewers also liked (15)

Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...
?
Content Marketing Explained
Content Marketing ExplainedContent Marketing Explained
Content Marketing Explained
?
Facebook & Instagram As Told By Our Favorite Quotes
Facebook & Instagram As Told By Our Favorite QuotesFacebook & Instagram As Told By Our Favorite Quotes
Facebook & Instagram As Told By Our Favorite Quotes
?
How NBC Used Digital PR to Drive Record Olympics Tune-In
How NBC Used Digital PR to Drive Record Olympics Tune-InHow NBC Used Digital PR to Drive Record Olympics Tune-In
How NBC Used Digital PR to Drive Record Olympics Tune-In
?
360i Culture Slideware
360i Culture Slideware360i Culture Slideware
360i Culture Slideware
?
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected BrandCES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
?
Content Marketing Bootcamp for Brands
Content Marketing Bootcamp for BrandsContent Marketing Bootcamp for Brands
Content Marketing Bootcamp for Brands
?
Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015Social platform cheat_sheet_august_2015
Social platform cheat_sheet_august_2015
?
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
?
360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet360i's Branded Video Content Cheat-sheet
360i's Branded Video Content Cheat-sheet
?
Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016 Social Platform Cheat Sheet February 2016
Social Platform Cheat Sheet February 2016
?
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
?
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)
360i Idea Safari: The Hunt of the Mysterious BIG IDEA (Presented at Cannes 2012)
?
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
?
How to Develop Your Brand's Social Tone of Voice
How to Develop Your Brand's Social Tone of VoiceHow to Develop Your Brand's Social Tone of Voice
How to Develop Your Brand's Social Tone of Voice
?

Similar to If This Campaign was a Game, Would I Play It?

Games, Consumers and Errr....Brands
Games, Consumers and Errr....BrandsGames, Consumers and Errr....Brands
Games, Consumers and Errr....Brands
Alok Rodinhood Kejriwal
?
Ace Your Sales in the Toy Industry With This Marketing Blueprint - Pixelsutra
Ace Your Sales in the Toy Industry With This Marketing Blueprint - PixelsutraAce Your Sales in the Toy Industry With This Marketing Blueprint - Pixelsutra
Ace Your Sales in the Toy Industry With This Marketing Blueprint - Pixelsutra
PixelSutra Design Services Pvt. Ltd.
?
Q2 Mobile Start-Ups
Q2 Mobile Start-UpsQ2 Mobile Start-Ups
Q2 Mobile Start-Ups
Engauge
?
gamification for beginners?
gamification for beginners?gamification for beginners?
gamification for beginners?
Rob Jewitt
?
Vrijdag 28 08-game-asx
Vrijdag 28 08-game-asxVrijdag 28 08-game-asx
Vrijdag 28 08-game-asx
bitethelemon
?
Alt forge final deliverable
Alt forge final deliverableAlt forge final deliverable
Alt forge final deliverable
Kyogo Luke Ikemoto
?
Explore through the game
Explore through the gameExplore through the game
Explore through the game
AHMADU BELLO UNIVERSITY, ZARIA
?
Games for Marketing - Agate Studio
Games for Marketing - Agate StudioGames for Marketing - Agate Studio
Games for Marketing - Agate Studio
Vincentius Hening Ismawan
?
Playful brand experiences
Playful brand experiencesPlayful brand experiences
Playful brand experiences
Kuliza Technologies
?
MONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing StrategyMONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing Strategy
Ahmed Usman Ahmed
?
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising Minecraft
TomEccles4
?
Gaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnGaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturn
Pieter-Jan Adriaensens
?
Squidiverse Marketing Presentation
Squidiverse Marketing PresentationSquidiverse Marketing Presentation
Squidiverse Marketing Presentation
Phoenix Smith
?
Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...
Vincent Sider
?
Pawned. Gamification and Its Discontents
Pawned. Gamification and Its DiscontentsPawned. Gamification and Its Discontents
Pawned. Gamification and Its Discontents
Sebastian Deterding
?
Gaming branding matrix
Gaming branding matrixGaming branding matrix
Gaming branding matrix
Gamification Today
?
FreeForm: Reality Invaders
FreeForm: Reality InvadersFreeForm: Reality Invaders
FreeForm: Reality Invaders
Matthew Guy
?
It's Not About You: A Scientific Approach to Effective Indie Game Marketing
It's Not About You: A Scientific Approach to Effective Indie Game MarketingIt's Not About You: A Scientific Approach to Effective Indie Game Marketing
It's Not About You: A Scientific Approach to Effective Indie Game Marketing
IndieGameGirl
?
Video games minecraft lesson 6 08 03 18
Video games minecraft  lesson 6  08 03 18Video games minecraft  lesson 6  08 03 18
Video games minecraft lesson 6 08 03 18
Yvonne44
?
What is the Meaning of this? Understanding the contentious(?) relationship be...
What is the Meaning of this? Understanding the contentious(?) relationship be...What is the Meaning of this? Understanding the contentious(?) relationship be...
What is the Meaning of this? Understanding the contentious(?) relationship be...
West Virginia University - Department of Communication Studies
?

Similar to If This Campaign was a Game, Would I Play It? (20)

Games, Consumers and Errr....Brands
Games, Consumers and Errr....BrandsGames, Consumers and Errr....Brands
Games, Consumers and Errr....Brands
?
Ace Your Sales in the Toy Industry With This Marketing Blueprint - Pixelsutra
Ace Your Sales in the Toy Industry With This Marketing Blueprint - PixelsutraAce Your Sales in the Toy Industry With This Marketing Blueprint - Pixelsutra
Ace Your Sales in the Toy Industry With This Marketing Blueprint - Pixelsutra
?
Q2 Mobile Start-Ups
Q2 Mobile Start-UpsQ2 Mobile Start-Ups
Q2 Mobile Start-Ups
?
gamification for beginners?
gamification for beginners?gamification for beginners?
gamification for beginners?
?
Vrijdag 28 08-game-asx
Vrijdag 28 08-game-asxVrijdag 28 08-game-asx
Vrijdag 28 08-game-asx
?
Alt forge final deliverable
Alt forge final deliverableAlt forge final deliverable
Alt forge final deliverable
?
Explore through the game
Explore through the gameExplore through the game
Explore through the game
?
Games for Marketing - Agate Studio
Games for Marketing - Agate StudioGames for Marketing - Agate Studio
Games for Marketing - Agate Studio
?
Playful brand experiences
Playful brand experiencesPlayful brand experiences
Playful brand experiences
?
MONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing StrategyMONSTERS | Serious Game Marketing Strategy
MONSTERS | Serious Game Marketing Strategy
?
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising Minecraft
?
Gaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturnGaming and Advertising: a promosing upturn
Gaming and Advertising: a promosing upturn
?
Squidiverse Marketing Presentation
Squidiverse Marketing PresentationSquidiverse Marketing Presentation
Squidiverse Marketing Presentation
?
Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...Way of Kindness: game mechanics applied to service design and engagement mark...
Way of Kindness: game mechanics applied to service design and engagement mark...
?
Pawned. Gamification and Its Discontents
Pawned. Gamification and Its DiscontentsPawned. Gamification and Its Discontents
Pawned. Gamification and Its Discontents
?
Gaming branding matrix
Gaming branding matrixGaming branding matrix
Gaming branding matrix
?
FreeForm: Reality Invaders
FreeForm: Reality InvadersFreeForm: Reality Invaders
FreeForm: Reality Invaders
?
It's Not About You: A Scientific Approach to Effective Indie Game Marketing
It's Not About You: A Scientific Approach to Effective Indie Game MarketingIt's Not About You: A Scientific Approach to Effective Indie Game Marketing
It's Not About You: A Scientific Approach to Effective Indie Game Marketing
?
Video games minecraft lesson 6 08 03 18
Video games minecraft  lesson 6  08 03 18Video games minecraft  lesson 6  08 03 18
Video games minecraft lesson 6 08 03 18
?
What is the Meaning of this? Understanding the contentious(?) relationship be...
What is the Meaning of this? Understanding the contentious(?) relationship be...What is the Meaning of this? Understanding the contentious(?) relationship be...
What is the Meaning of this? Understanding the contentious(?) relationship be...
?

More from 360i

Smart Hardware Cheatsheet
Smart Hardware CheatsheetSmart Hardware Cheatsheet
Smart Hardware Cheatsheet
360i
?
The DEN Atlanta
The DEN AtlantaThe DEN Atlanta
The DEN Atlanta
360i
?
The DEN Chicago
The DEN ChicagoThe DEN Chicago
The DEN Chicago
360i
?
360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report
360i
?
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
360i
?
360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet
360i
?
The 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
360i
?
Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015
360i
?
2015 SXSW Interactive Recap
2015 SXSW Interactive Recap2015 SXSW Interactive Recap
2015 SXSW Interactive Recap
360i
?
360i SXSW Cheat-sheet
360i SXSW Cheat-sheet360i SXSW Cheat-sheet
360i SXSW Cheat-sheet
360i
?
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
360i
?
Global Twitter Trends: Brazil
Global Twitter Trends: BrazilGlobal Twitter Trends: Brazil
Global Twitter Trends: Brazil
360i
?
The 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital BrandsThe 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital Brands
360i
?
360i Report: Big Data
360i Report: Big Data360i Report: Big Data
360i Report: Big Data
360i
?
360i Report: The Future of Viewability
360i Report: The Future of Viewability360i Report: The Future of Viewability
360i Report: The Future of Viewability
360i
?
Content Marketing - a 360i Report
Content Marketing - a 360i ReportContent Marketing - a 360i Report
Content Marketing - a 360i Report
360i
?
Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012
360i
?

More from 360i (17)

Smart Hardware Cheatsheet
Smart Hardware CheatsheetSmart Hardware Cheatsheet
Smart Hardware Cheatsheet
?
The DEN Atlanta
The DEN AtlantaThe DEN Atlanta
The DEN Atlanta
?
The DEN Chicago
The DEN ChicagoThe DEN Chicago
The DEN Chicago
?
360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report360i's Digital Education for Nonprofits (the den) Recap Report
360i's Digital Education for Nonprofits (the den) Recap Report
?
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
?
360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet360i SXSW Cheat-Sheet
360i SXSW Cheat-Sheet
?
The 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the TrendThe 2016 CES Report: The Trend Behind the Trend
The 2016 CES Report: The Trend Behind the Trend
?
Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015Marketing Leadership Playbook 2015
Marketing Leadership Playbook 2015
?
2015 SXSW Interactive Recap
2015 SXSW Interactive Recap2015 SXSW Interactive Recap
2015 SXSW Interactive Recap
?
360i SXSW Cheat-sheet
360i SXSW Cheat-sheet360i SXSW Cheat-sheet
360i SXSW Cheat-sheet
?
360i's 2015 International CES Hot List
360i's 2015 International CES Hot List360i's 2015 International CES Hot List
360i's 2015 International CES Hot List
?
Global Twitter Trends: Brazil
Global Twitter Trends: BrazilGlobal Twitter Trends: Brazil
Global Twitter Trends: Brazil
?
The 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital BrandsThe 7 Habits of Highly Digital Brands
The 7 Habits of Highly Digital Brands
?
360i Report: Big Data
360i Report: Big Data360i Report: Big Data
360i Report: Big Data
?
360i Report: The Future of Viewability
360i Report: The Future of Viewability360i Report: The Future of Viewability
360i Report: The Future of Viewability
?
Content Marketing - a 360i Report
Content Marketing - a 360i ReportContent Marketing - a 360i Report
Content Marketing - a 360i Report
?
Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012Startup Outlook: Issue 4, August 2012
Startup Outlook: Issue 4, August 2012
?

Recently uploaded

Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
?
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
?
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
?
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
??????????Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
?
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
?
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
?
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
?
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
?
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
?
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
??????????
?
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
??????????Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
?
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
?
?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
?????????? Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
?
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
?
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Lviv Startup Club
?
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
?
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
?
Best Competitive Marble Pricing in Dubai - ? 9928909666
Best Competitive Marble Pricing in Dubai - ? 9928909666Best Competitive Marble Pricing in Dubai - ? 9928909666
Best Competitive Marble Pricing in Dubai - ? 9928909666
Stone Art Hub
?
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
??????????Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
?
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
?

Recently uploaded (20)

Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
?
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
?
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
?
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
?
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
?
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
?
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
?
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
?
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
?
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
?
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
?
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
?
?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
?????????? Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
?
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
?
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
?
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
?
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
?
Best Competitive Marble Pricing in Dubai - ? 9928909666
Best Competitive Marble Pricing in Dubai - ? 9928909666Best Competitive Marble Pricing in Dubai - ? 9928909666
Best Competitive Marble Pricing in Dubai - ? 9928909666
?
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
?
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
?

If This Campaign was a Game, Would I Play It?

news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news