SlideShare a Scribd company logo
CES 2013:
The Year of the
Connected Brand
   David "Berky"
Presented by:    Berkowitz
   VP Emerging Media
   360i - @360i
   david.berkowitz@360i.com
   @dberkowitz
   www.about.me/dberkowitz

PROPRIETARY & CONFIDENTIAL
Covering the
 Coverage
CES in <140 characters




PROPRIETARY & CONFIDENTIAL
                             3
Year of the startup?




PROPRIETARY & CONFIDENTIAL
                             4
Why this CES mattered
         "It was, in short, the BEST.CES.EVER.
         "It’s what CES – and it’s what innovation in
         general – is really about: the lone genius (or
         geniuses) working in the dark, brining something
         into the light."
         - TechCrunch




PROPRIETARY & CONFIDENTIAL
                                                            5
5 Predicted Trends in Ad Age




PROPRIETARY & CONFIDENTIAL
                                6
Scoring the 5 Trends in Ad
 Age
            The Prediction   The Result




PROPRIETARY & CONFIDENTIAL
                                          7
Walt Mossberg’s 2013
  Forecast
                              Hardware &
                               software
Tablets trump                  integrate   Apple TV leads
    PCs                                     smart TV era


  Cheaper
                                           Costlier, better
smartphones &
                                           music players
   plans

 Higher tech for                             Cheaper
fitness & health               Internet-   smartphones &
    monitors                  controlled       plans
                              everything
 PROPRIETARY & CONFIDENTIAL
                                                          8
Scoring Mossberg:
  What matters for marketers
                              Hardware &
                               software
Tablets trump                  integrate   Apple TV leads
    PCs                                     smart TV era


  Cheaper
                                           Costlier, better
smartphones &
                                           music players
   plans

 Higher tech for                             Cheaper
fitness & health               Internet-   smartphones &
    monitors                  controlled       plans
                              everything
 PROPRIETARY & CONFIDENTIAL
                                                          9
Fast Company’s CES
 Fourbox




PROPRIETARY & CONFIDENTIAL
                             10
Oh bloody hell… Phablets?




PROPRIETARY & CONFIDENTIAL
                             11
Lazerow knows best




PROPRIETARY & CONFIDENTIAL
                             12
The research
Things change fast:
 netbooks gone, and
 forgotten

                             Netbook
                                 s
                               2007-
                               2012




PROPRIETARY & CONFIDENTIAL
                                       14
Desktops almost as dead as
 netbooks




PROPRIETARY & CONFIDENTIAL
                              15
Salesforce monitored trends
 live




PROPRIETARY & CONFIDENTIAL
                               16
>1.2 million social
 conversations about CES




PROPRIETARY & CONFIDENTIAL
                             17
Pay TV is shrinking


                             Note the misleading
                                  Y-axis: it’s
                              shrinking, but not
                                   that fast




PROPRIETARY & CONFIDENTIAL
                                              18
People like their TVs
 connected, and sometimes
 smart




PROPRIETARY & CONFIDENTIAL
                             19
The West Coast loves CES




PROPRIETARY & CONFIDENTIAL
                             20
People chat about screens of
 all sizes




PROPRIETARY & CONFIDENTIAL
                                21
Big screens are better




PROPRIETARY & CONFIDENTIAL
                             22
Bendy screens capture the
 buzz




PROPRIETARY & CONFIDENTIAL
                             23
NY, CA men are top tweeters




PROPRIETARY & CONFIDENTIAL
                               24
TV still the hot topic of
 tweets




PROPRIETARY & CONFIDENTIAL
                             25
More proof: CES is raining
 men (Hallelujah) – older men




PROPRIETARY & CONFIDENTIAL
                                26
Most talked about products
 don’t matter




PROPRIETARY & CONFIDENTIAL
                              27
Samsung tops brand
 mentions




PROPRIETARY & CONFIDENTIAL
                             28
The Marketer Matrix
PROPRIETARY & CONFIDENTIAL
                             30
The CES Marketer Matrix




PROPRIETARY & CONFIDENTIAL
                             31
The CES Marketer Matrix
                              Hulk       Iron Man




                             Hawkeye   Capt. America




PROPRIETARY & CONFIDENTIAL
                                                       32
The CES Marketer Matrix




PROPRIETARY & CONFIDENTIAL
                             33
An inside look at CES
Big TASC ahead




PROPRIETARY & CONFIDENTIAL
                             35
PROPRIETARY & CONFIDENTIAL
                             36
Startups pitched angels at
 Launchfest




PROPRIETARY & CONFIDENTIAL
                              37
Strangest product at CES:
 brainwave-controlled cat
 ears




PROPRIETARY & CONFIDENTIAL
                             38
A memorable Qualcomm
 keynote…




PROPRIETARY & CONFIDENTIAL
                             39
Celebs gone wild




PROPRIETARY & CONFIDENTIAL
                             40
3 words seen often at CES
 2013 not seen before




PROPRIETARY & CONFIDENTIAL
                             41
“Unless you’re
        taking us to the edge
        of the abyss and
        making us
        uncomfortable, we
        don’t need you.”
        Coca-Cola CMO Joe Tripodi on what brands think of agencies ,
        at CES 2013 Brand Matters keynote



PROPRIETARY & CONFIDENTIAL
                                                                       42
People come from all over
 the world




PROPRIETARY & CONFIDENTIAL
                             43
PROPRIETARY & CONFIDENTIAL
                             44
Brand of the Year
The 5th Horseman




PROPRIETARY & CONFIDENTIAL
                             46
The key to Samsung’s
 success
         “…There’s something else besides
         sheer size that makes Samsung so
         successful… Samsung is willing to
         try anything. Actually, it’s willing to
         try everything.”
         - Slate


PROPRIETARY & CONFIDENTIAL
                                                   47
Samsung’s ad network a
 work in progress but gaining
 reach




PROPRIETARY & CONFIDENTIAL
                                48
Samsung AdHub finds its
 corner




PROPRIETARY & CONFIDENTIAL
                             49
Samsung devices connect
 with each other




PROPRIETARY & CONFIDENTIAL
                             50
Voice activation uses NLP.
 Sponsored listings coming?




PROPRIETARY & CONFIDENTIAL
                              51
Cameras add 4G for constant
 connectivity




PROPRIETARY & CONFIDENTIAL
                               52
Cameras connect directly
 with social apps




PROPRIETARY & CONFIDENTIAL
                             53
Samsung reimagines store
 windows




PROPRIETARY & CONFIDENTIAL
                             54
AutoShare becoming de
 rigeur




PROPRIETARY & CONFIDENTIAL
                             55
The big trends
                  from CES 2013


PROPRIETARY & CONFIDENTIAL
Every screen
can be the first screen
Screens come in all sizes




PROPRIETARY & CONFIDENTIAL
                             58
What’s a tablet anyway?




PROPRIETARY & CONFIDENTIAL
                             59
Okay, I get it – it’s a tablet
 and a laptop




PROPRIETARY & CONFIDENTIAL
                                  60
Displair makes screens
 appear out of thin air




PROPRIETARY & CONFIDENTIAL
                             61
USPS puts AR on direct mail.
 Because consumers want a
 mobile ad on top of junk
 mail.




PROPRIETARY & CONFIDENTIAL
                                62
The connected home
Pre-CES 2013:
 “Internet of things”




PROPRIETARY & CONFIDENTIAL
                             64
Internet-enabled sensors: new
 outlet for the passive
 aggressive




PROPRIETARY & CONFIDENTIAL
                             65
Okay, these alerts can be a
 bit much




PROPRIETARY & CONFIDENTIAL
                               66
Lots of ways to chill out
                             “There was one thing I got wrong:
                             it’s no longer about the internet of
                             things. That’s geek speak from what
                             now sounds like a bygone era. The
                             new era of connected devices is for
                             everyone.”
                             - David Berkowitz, Advertising Age




PROPRIETARY & CONFIDENTIAL
                                                                    67
Lowe’s Iris is a hub for
 connected devices




PROPRIETARY & CONFIDENTIAL
                             68
Perhaps HAPIfork will help
 you eat better




PROPRIETARY & CONFIDENTIAL
                              69
Colbert on HAPIfork

         “What is the point of consumer
         technology that stops you from
         consuming?”
         - Stephen Colbert




PROPRIETARY & CONFIDENTIAL
                                          70
The new remote control




PROPRIETARY & CONFIDENTIAL
                             71
Even the light bulb is
 reinvented




PROPRIETARY & CONFIDENTIAL
                             72
Samsung’s smart fridge runs
 Evernote




PROPRIETARY & CONFIDENTIAL
                               73
No more dumb appliances!




PROPRIETARY & CONFIDENTIAL
                             74
LG appliances upgrade
 hardware and software




PROPRIETARY & CONFIDENTIAL
                             75
Nest continuing to turn up
 the heat




PROPRIETARY & CONFIDENTIAL
                              76
AT&T envisions a Digital Life




PROPRIETARY & CONFIDENTIAL
                                 77
Bluetooth stickers add
 sensors everywhere




PROPRIETARY & CONFIDENTIAL
                             78
NFC devices such as LG
 Pocket Photo create more
 connections




PROPRIETARY & CONFIDENTIAL
                             79
Living room reborn
The future of TV? Meh




PROPRIETARY & CONFIDENTIAL
                             81
Yay, more big TV sets




PROPRIETARY & CONFIDENTIAL
                             82
3D still around, but less a focus




PROPRIETARY & CONFIDENTIAL
                               83
And now, umm, transparent
 3D?




PROPRIETARY & CONFIDENTIAL
                             84
TV focus shifts to software:
 Zeebox partners with
 Gracenote




PROPRIETARY & CONFIDENTIAL
                                85
Gracenote empowers TV sets
 to target better ads




PROPRIETARY & CONFIDENTIAL
                              86
TVs add facial recognition to
 personalize
 recommendations
         "Increasingly, TVs will know who is
         watching them and I expect advertisers
         will know shortly thereafter. This
         should result in shows and
         commercials you like more and even
         better products, but far less privacy.“
         - Rob Enderle, Enderle Group, in Business
         Insider
         ?
PROPRIETARY & CONFIDENTIAL
                                                     87
Panasonic TVs use facial
 recognition for
 personalization




PROPRIETARY & CONFIDENTIAL
                             88
Time Warner Cable comes to
 Roku (but you still need
 cable)




PROPRIETARY & CONFIDENTIAL
                              89
TVF makes more TVs smarter




PROPRIETARY & CONFIDENTIAL
                              90
Dongles abound to add
 connectivity to TVs




PROPRIETARY & CONFIDENTIAL
                             91
Don’t put mobile in the
 corner
         "If the TVs are in one corner and mobile
         devices in another, as has been the case
         in years past, it will completely go
         against how consumers are interacting
         with devices and media. Look for
         savvier product manufacturers to show
         how devices really fit into people's
         lives."
         - David Berkowitz in Ad Age
PROPRIETARY & CONFIDENTIAL
                                                92
What CES really looked like

                               TV




                                           PC




                             Smart-phone

PROPRIETARY & CONFIDENTIAL
                                                93
Technologies connect
 portable screens to TV
 screens




PROPRIETARY & CONFIDENTIAL
                             94
Dish ruffles feathers with ad
 hopping and slingboxing




PROPRIETARY & CONFIDENTIAL
                                 95
Gadgets connect screens
 with each other




PROPRIETARY & CONFIDENTIAL
                             96
Telibrahma’s Point adds AR
 to TV screens




PROPRIETARY & CONFIDENTIAL
                              97
Bespoke Bytes
Pebble shows off its $10MM
 crowdfunded watch




PROPRIETARY & CONFIDENTIAL
                              99
Lots of tech to watch with
 touch screens & voice
 control




PROPRIETARY & CONFIDENTIAL
                              100
Wearable health monitors
 keep forging forward




PROPRIETARY & CONFIDENTIAL
                             101
Vuzix seeks to one-up
 Google Glass




PROPRIETARY & CONFIDENTIAL
                             102
Trying on virtual clothing’s
 in vogue




PROPRIETARY & CONFIDENTIAL
                                103
Styku uses 4 Kinects to
 reinvent the fitting room




PROPRIETARY & CONFIDENTIAL
                             104
Xsens demos wearable 3D
 body motion tracking




PROPRIETARY & CONFIDENTIAL
                             105
New inputs
Asus taps Leap Motion to
 power gesture-controlled
 PCs




PROPRIETARY & CONFIDENTIAL
                             107
Mauz adds gesture input for
 laptops via smartphones




PROPRIETARY & CONFIDENTIAL
                               108
Facial recognition
 determines ad reactions




PROPRIETARY & CONFIDENTIAL
                             109
Orange + Movea = Gesture
 controlled set top box




PROPRIETARY & CONFIDENTIAL
                             110
Intel puts your body into the
 virtual experience




PROPRIETARY & CONFIDENTIAL
                                 111
Tobii Gaze: look out for PCs
 controlled by your eyes




PROPRIETARY & CONFIDENTIAL
                                112
Haier lets you control TVs
 with your eyes




PROPRIETARY & CONFIDENTIAL
                              113
Sensors scan your brain




PROPRIETARY & CONFIDENTIAL
                             114
Advertising needs new
 inputs too. Enter Moonrider’s
 Art Jam




PROPRIETARY & CONFIDENTIAL
                                 115
Cube26 lets you shush your
 TV




PROPRIETARY & CONFIDENTIAL
                              116
In transit
“Why is the
                             car not an
                             app?”
                             Marc Benioff, CEO, Salesforce
                             at CES 2013 Brand Matters keynote




PROPRIETARY & CONFIDENTIAL
                                                                 118
Toyota, Audi preview self-
 driving cars (taking on
 Google)




PROPRIETARY & CONFIDENTIAL
                              119
BMW-backed MyCityWay
 surfaces local
 recommendations




PROPRIETARY & CONFIDENTIAL
                             120
Qualcomm Gimbel engine
 adds context to location
 apps




PROPRIETARY & CONFIDENTIAL
                             121
Fords as Glympse to share
 location




PROPRIETARY & CONFIDENTIAL
                             122
Ford turns cars into
 platforms




PROPRIETARY & CONFIDENTIAL
                             123
Ford turns cars into
 platforms




PROPRIETARY & CONFIDENTIAL
                             124
ODB enables an API




PROPRIETARY & CONFIDENTIAL
                             125
Samsung also becomes
 modular with Evolution Kit




PROPRIETARY & CONFIDENTIAL
                              126
Fun & Games
Reality can still be virtual and
 not just augmented




PROPRIETARY & CONFIDENTIAL
                                128
Nvidia’s previews new
 Android gaming device




PROPRIETARY & CONFIDENTIAL
                             129
Fisher-Price embeds screens
 in toys




PROPRIETARY & CONFIDENTIAL
                               130
Cubelets add sensors to
 these robotic building blocks




PROPRIETARY & CONFIDENTIAL
                                 131
Skylanders collectibles
 interact with PCs and game
 consoles




PROPRIETARY & CONFIDENTIAL
                              132
Gamestick: big screen
 gaming in your pocket




PROPRIETARY & CONFIDENTIAL
                             133
Microsoft ‘Holodeck’ tech to
 expand games beyond TV set




PROPRIETARY & CONFIDENTIAL
                             134
Smart Glass, BlueStacks
 signs of new era of
 interoperability




PROPRIETARY & CONFIDENTIAL
                             135
All hail our
robot overlords
3D Printing pervasive




PROPRIETARY & CONFIDENTIAL
                             137
LG vacuums dance even
 better than Bradley Cooper




PROPRIETARY & CONFIDENTIAL
                              138
Cooper can still outdance
 Shimi




PROPRIETARY & CONFIDENTIAL
                             139
iRobot cleans your gutters




PROPRIETARY & CONFIDENTIAL
                              140
Build your own robots with
 the next gen of LEGO
 Mindstorms




PROPRIETARY & CONFIDENTIAL
                              141
Careful: you may step on
 robots trying to snapchat
 you




PROPRIETARY & CONFIDENTIAL
                             142
Wrapping up
2 apps that saved me at CES
    Cardmunch: Scan business
    cards, add to address book
      and LinkedIn with 1 tap
            www.cardmunch.com




                                 Pocket: Save articles to
                                 read later via browser,
                                     mobile, email
                                   www.getpocket.com
PROPRIETARY & CONFIDENTIAL
                                                            144
Other companies of interest
   ? Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc
   ? Bluestacks: Run Android apps on Windows or Mac
   ? Cube26: tech products to enable devices to better recognize and interact with users
   ? Dhama Innovations: Sensors embedded in clothing, healthcare products to change
         temperature

   ? iBuildApp: free modular DIY app development, with low fees ($10/mo) to host
   ? Mindmeld by Expect Labs: Contextual intelligence for video chat
   ? ooVoo: now watch videos together with 10 people
   ? Stremor: TLDR bBrowser extension that summarizes content
   ? Trackdot: Sensors to help you track your luggage
   ? TroopID: Verifies US military records so retailers can reward servicemen and vets
         with perks at checkout
PROPRIETARY & CONFIDENTIAL
                                                                                           145
Bonus: The Best CES
?Coverage
      VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here

? Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of
      the ad industry is also a gadget junkie and even a developer

? NY Times: Smartphones Become Life's Remote Control -
? TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to
      make it big

? Jerusalem Post: Levi Shapiro shares 5 themes from this CES
? Business Insider: TVs include facial recognition to recommend content, and soon to
      personalize ads

? TechCrunch: Why Samsung is the 5th Horseman of Tech
? The Verge: Awards for the Best of CES
? Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian
      Schafer and I seemed to have the same idea (it's hardly the first or last time for that).

? TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them
      already and others are on my wish list.
PROPRIETARY & CONFIDENTIAL
                                                                                                  146
Thanks! Keep in touch
   David Berkowitz
   VP Emerging Media, 360i
   ?david.berkowitz@360i.com
   ?blog.360i.com / @360i
   ?MarketersStudio.com / @dberkowitz
   ?www.about.me/dberkowitz


PROPRIETARY & CONFIDENTIAL
                                        147

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  • 1. CES 2013: The Year of the Connected Brand David "Berky" Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL
  • 3. CES in <140 characters PROPRIETARY & CONFIDENTIAL 3
  • 4. Year of the startup? PROPRIETARY & CONFIDENTIAL 4
  • 5. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunch PROPRIETARY & CONFIDENTIAL 5
  • 6. 5 Predicted Trends in Ad Age PROPRIETARY & CONFIDENTIAL 6
  • 7. Scoring the 5 Trends in Ad Age The Prediction The Result PROPRIETARY & CONFIDENTIAL 7
  • 8. Walt Mossberg’s 2013 Forecast Hardware & software Tablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, better smartphones & music players plans Higher tech for Cheaper fitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 8
  • 9. Scoring Mossberg: What matters for marketers Hardware & software Tablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, better smartphones & music players plans Higher tech for Cheaper fitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
  • 10. Fast Company’s CES Fourbox PROPRIETARY & CONFIDENTIAL 10
  • 11. Oh bloody hell… Phablets? PROPRIETARY & CONFIDENTIAL 11
  • 12. Lazerow knows best PROPRIETARY & CONFIDENTIAL 12
  • 14. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012 PROPRIETARY & CONFIDENTIAL 14
  • 15. Desktops almost as dead as netbooks PROPRIETARY & CONFIDENTIAL 15
  • 16. Salesforce monitored trends live PROPRIETARY & CONFIDENTIAL 16
  • 17. >1.2 million social conversations about CES PROPRIETARY & CONFIDENTIAL 17
  • 18. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fast PROPRIETARY & CONFIDENTIAL 18
  • 19. People like their TVs connected, and sometimes smart PROPRIETARY & CONFIDENTIAL 19
  • 20. The West Coast loves CES PROPRIETARY & CONFIDENTIAL 20
  • 21. People chat about screens of all sizes PROPRIETARY & CONFIDENTIAL 21
  • 22. Big screens are better PROPRIETARY & CONFIDENTIAL 22
  • 23. Bendy screens capture the buzz PROPRIETARY & CONFIDENTIAL 23
  • 24. NY, CA men are top tweeters PROPRIETARY & CONFIDENTIAL 24
  • 25. TV still the hot topic of tweets PROPRIETARY & CONFIDENTIAL 25
  • 26. More proof: CES is raining men (Hallelujah) – older men PROPRIETARY & CONFIDENTIAL 26
  • 27. Most talked about products don’t matter PROPRIETARY & CONFIDENTIAL 27
  • 28. Samsung tops brand mentions PROPRIETARY & CONFIDENTIAL 28
  • 31. The CES Marketer Matrix PROPRIETARY & CONFIDENTIAL 31
  • 32. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. America PROPRIETARY & CONFIDENTIAL 32
  • 33. The CES Marketer Matrix PROPRIETARY & CONFIDENTIAL 33
  • 34. An inside look at CES
  • 35. Big TASC ahead PROPRIETARY & CONFIDENTIAL 35
  • 37. Startups pitched angels at Launchfest PROPRIETARY & CONFIDENTIAL 37
  • 38. Strangest product at CES: brainwave-controlled cat ears PROPRIETARY & CONFIDENTIAL 38
  • 39. A memorable Qualcomm keynote… PROPRIETARY & CONFIDENTIAL 39
  • 40. Celebs gone wild PROPRIETARY & CONFIDENTIAL 40
  • 41. 3 words seen often at CES 2013 not seen before PROPRIETARY & CONFIDENTIAL 41
  • 42. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynote PROPRIETARY & CONFIDENTIAL 42
  • 43. People come from all over the world PROPRIETARY & CONFIDENTIAL 43
  • 45. Brand of the Year
  • 46. The 5th Horseman PROPRIETARY & CONFIDENTIAL 46
  • 47. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - Slate PROPRIETARY & CONFIDENTIAL 47
  • 48. Samsung’s ad network a work in progress but gaining reach PROPRIETARY & CONFIDENTIAL 48
  • 49. Samsung AdHub finds its corner PROPRIETARY & CONFIDENTIAL 49
  • 50. Samsung devices connect with each other PROPRIETARY & CONFIDENTIAL 50
  • 51. Voice activation uses NLP. Sponsored listings coming? PROPRIETARY & CONFIDENTIAL 51
  • 52. Cameras add 4G for constant connectivity PROPRIETARY & CONFIDENTIAL 52
  • 53. Cameras connect directly with social apps PROPRIETARY & CONFIDENTIAL 53
  • 54. Samsung reimagines store windows PROPRIETARY & CONFIDENTIAL 54
  • 55. AutoShare becoming de rigeur PROPRIETARY & CONFIDENTIAL 55
  • 56. The big trends from CES 2013 PROPRIETARY & CONFIDENTIAL
  • 57. Every screen can be the first screen
  • 58. Screens come in all sizes PROPRIETARY & CONFIDENTIAL 58
  • 59. What’s a tablet anyway? PROPRIETARY & CONFIDENTIAL 59
  • 60. Okay, I get it – it’s a tablet and a laptop PROPRIETARY & CONFIDENTIAL 60
  • 61. Displair makes screens appear out of thin air PROPRIETARY & CONFIDENTIAL 61
  • 62. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail. PROPRIETARY & CONFIDENTIAL 62
  • 64. Pre-CES 2013: “Internet of things” PROPRIETARY & CONFIDENTIAL 64
  • 65. Internet-enabled sensors: new outlet for the passive aggressive PROPRIETARY & CONFIDENTIAL 65
  • 66. Okay, these alerts can be a bit much PROPRIETARY & CONFIDENTIAL 66
  • 67. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising Age PROPRIETARY & CONFIDENTIAL 67
  • 68. Lowe’s Iris is a hub for connected devices PROPRIETARY & CONFIDENTIAL 68
  • 69. Perhaps HAPIfork will help you eat better PROPRIETARY & CONFIDENTIAL 69
  • 70. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen Colbert PROPRIETARY & CONFIDENTIAL 70
  • 71. The new remote control PROPRIETARY & CONFIDENTIAL 71
  • 72. Even the light bulb is reinvented PROPRIETARY & CONFIDENTIAL 72
  • 73. Samsung’s smart fridge runs Evernote PROPRIETARY & CONFIDENTIAL 73
  • 74. No more dumb appliances! PROPRIETARY & CONFIDENTIAL 74
  • 75. LG appliances upgrade hardware and software PROPRIETARY & CONFIDENTIAL 75
  • 76. Nest continuing to turn up the heat PROPRIETARY & CONFIDENTIAL 76
  • 77. AT&T envisions a Digital Life PROPRIETARY & CONFIDENTIAL 77
  • 78. Bluetooth stickers add sensors everywhere PROPRIETARY & CONFIDENTIAL 78
  • 79. NFC devices such as LG Pocket Photo create more connections PROPRIETARY & CONFIDENTIAL 79
  • 81. The future of TV? Meh PROPRIETARY & CONFIDENTIAL 81
  • 82. Yay, more big TV sets PROPRIETARY & CONFIDENTIAL 82
  • 83. 3D still around, but less a focus PROPRIETARY & CONFIDENTIAL 83
  • 84. And now, umm, transparent 3D? PROPRIETARY & CONFIDENTIAL 84
  • 85. TV focus shifts to software: Zeebox partners with Gracenote PROPRIETARY & CONFIDENTIAL 85
  • 86. Gracenote empowers TV sets to target better ads PROPRIETARY & CONFIDENTIAL 86
  • 87. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ? PROPRIETARY & CONFIDENTIAL 87
  • 88. Panasonic TVs use facial recognition for personalization PROPRIETARY & CONFIDENTIAL 88
  • 89. Time Warner Cable comes to Roku (but you still need cable) PROPRIETARY & CONFIDENTIAL 89
  • 90. TVF makes more TVs smarter PROPRIETARY & CONFIDENTIAL 90
  • 91. Dongles abound to add connectivity to TVs PROPRIETARY & CONFIDENTIAL 91
  • 92. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives." - David Berkowitz in Ad Age PROPRIETARY & CONFIDENTIAL 92
  • 93. What CES really looked like TV PC Smart-phone PROPRIETARY & CONFIDENTIAL 93
  • 94. Technologies connect portable screens to TV screens PROPRIETARY & CONFIDENTIAL 94
  • 95. Dish ruffles feathers with ad hopping and slingboxing PROPRIETARY & CONFIDENTIAL 95
  • 96. Gadgets connect screens with each other PROPRIETARY & CONFIDENTIAL 96
  • 97. Telibrahma’s Point adds AR to TV screens PROPRIETARY & CONFIDENTIAL 97
  • 99. Pebble shows off its $10MM crowdfunded watch PROPRIETARY & CONFIDENTIAL 99
  • 100. Lots of tech to watch with touch screens & voice control PROPRIETARY & CONFIDENTIAL 100
  • 101. Wearable health monitors keep forging forward PROPRIETARY & CONFIDENTIAL 101
  • 102. Vuzix seeks to one-up Google Glass PROPRIETARY & CONFIDENTIAL 102
  • 103. Trying on virtual clothing’s in vogue PROPRIETARY & CONFIDENTIAL 103
  • 104. Styku uses 4 Kinects to reinvent the fitting room PROPRIETARY & CONFIDENTIAL 104
  • 105. Xsens demos wearable 3D body motion tracking PROPRIETARY & CONFIDENTIAL 105
  • 107. Asus taps Leap Motion to power gesture-controlled PCs PROPRIETARY & CONFIDENTIAL 107
  • 108. Mauz adds gesture input for laptops via smartphones PROPRIETARY & CONFIDENTIAL 108
  • 109. Facial recognition determines ad reactions PROPRIETARY & CONFIDENTIAL 109
  • 110. Orange + Movea = Gesture controlled set top box PROPRIETARY & CONFIDENTIAL 110
  • 111. Intel puts your body into the virtual experience PROPRIETARY & CONFIDENTIAL 111
  • 112. Tobii Gaze: look out for PCs controlled by your eyes PROPRIETARY & CONFIDENTIAL 112
  • 113. Haier lets you control TVs with your eyes PROPRIETARY & CONFIDENTIAL 113
  • 114. Sensors scan your brain PROPRIETARY & CONFIDENTIAL 114
  • 115. Advertising needs new inputs too. Enter Moonrider’s Art Jam PROPRIETARY & CONFIDENTIAL 115
  • 116. Cube26 lets you shush your TV PROPRIETARY & CONFIDENTIAL 116
  • 118. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote PROPRIETARY & CONFIDENTIAL 118
  • 119. Toyota, Audi preview self- driving cars (taking on Google) PROPRIETARY & CONFIDENTIAL 119
  • 120. BMW-backed MyCityWay surfaces local recommendations PROPRIETARY & CONFIDENTIAL 120
  • 121. Qualcomm Gimbel engine adds context to location apps PROPRIETARY & CONFIDENTIAL 121
  • 122. Fords as Glympse to share location PROPRIETARY & CONFIDENTIAL 122
  • 123. Ford turns cars into platforms PROPRIETARY & CONFIDENTIAL 123
  • 124. Ford turns cars into platforms PROPRIETARY & CONFIDENTIAL 124
  • 125. ODB enables an API PROPRIETARY & CONFIDENTIAL 125
  • 126. Samsung also becomes modular with Evolution Kit PROPRIETARY & CONFIDENTIAL 126
  • 128. Reality can still be virtual and not just augmented PROPRIETARY & CONFIDENTIAL 128
  • 129. Nvidia’s previews new Android gaming device PROPRIETARY & CONFIDENTIAL 129
  • 130. Fisher-Price embeds screens in toys PROPRIETARY & CONFIDENTIAL 130
  • 131. Cubelets add sensors to these robotic building blocks PROPRIETARY & CONFIDENTIAL 131
  • 132. Skylanders collectibles interact with PCs and game consoles PROPRIETARY & CONFIDENTIAL 132
  • 133. Gamestick: big screen gaming in your pocket PROPRIETARY & CONFIDENTIAL 133
  • 134. Microsoft ‘Holodeck’ tech to expand games beyond TV set PROPRIETARY & CONFIDENTIAL 134
  • 135. Smart Glass, BlueStacks signs of new era of interoperability PROPRIETARY & CONFIDENTIAL 135
  • 136. All hail our robot overlords
  • 137. 3D Printing pervasive PROPRIETARY & CONFIDENTIAL 137
  • 138. LG vacuums dance even better than Bradley Cooper PROPRIETARY & CONFIDENTIAL 138
  • 139. Cooper can still outdance Shimi PROPRIETARY & CONFIDENTIAL 139
  • 140. iRobot cleans your gutters PROPRIETARY & CONFIDENTIAL 140
  • 141. Build your own robots with the next gen of LEGO Mindstorms PROPRIETARY & CONFIDENTIAL 141
  • 142. Careful: you may step on robots trying to snapchat you PROPRIETARY & CONFIDENTIAL 142
  • 144. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.com PROPRIETARY & CONFIDENTIAL 144
  • 145. Other companies of interest ? Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ? Bluestacks: Run Android apps on Windows or Mac ? Cube26: tech products to enable devices to better recognize and interact with users ? Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ? iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ? Mindmeld by Expect Labs: Contextual intelligence for video chat ? ooVoo: now watch videos together with 10 people ? Stremor: TLDR bBrowser extension that summarizes content ? Trackdot: Sensors to help you track your luggage ? TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout PROPRIETARY & CONFIDENTIAL 145
  • 146. Bonus: The Best CES ?Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here ? Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer ? NY Times: Smartphones Become Life's Remote Control - ? TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big ? Jerusalem Post: Levi Shapiro shares 5 themes from this CES ? Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads ? TechCrunch: Why Samsung is the 5th Horseman of Tech ? The Verge: Awards for the Best of CES ? Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that). ? TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list. PROPRIETARY & CONFIDENTIAL 146
  • 147. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ?david.berkowitz@360i.com ?blog.360i.com / @360i ?MarketersStudio.com / @dberkowitz ?www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL 147

Editor's Notes

  1. Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&amp;iid=0506bbb9-4ed6-430f-9c5c-87d760418013&amp;nid=12+45+20130107
  2. Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  3. TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  4. Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  5. Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  6. http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.? - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  7. Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.? - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  8. FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  9. http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  10. http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  11. - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  12. Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  13. paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  14. Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  15. - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  16. - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  17. Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  18. - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  19. Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  20. Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  21. Peek Analytics – www.peekanalytics.com
  22. Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  23. Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  24. A back of the napkin idea – the CES Marketer Matrix
  25. Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  26. Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  27. Launchfest
  28. - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  29. Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  30. Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  31. - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  32. Brands spoke out Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  33. - http://cinemagr.am/show/92959839
  34. - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  35. Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  36. Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  37. PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  38. http://cinemagr.am/show/96387672
  39. Theme: partnerships forming
  40. http://cinemagr.am/show/97258683
  41. AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  42. Theme: partnerships forming
  43. Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  44. Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  45. Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  46. Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  47. - http://www.hapilabs.com/products-hapifork.asp
  48. Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  49. NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&amp;emc=edit_th_20130112&amp;_r=0
  50. Rambus, NXP
  51. Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  52. LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  53. Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  54. - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  55. Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&amp;hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  56. Theme: partnerships forming
  57. It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  58. Weird demo from Hisense
  59. Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  60. Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  61. PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  62. http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  63. TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  64. - http://www.tvfp.tv/
  65. TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  66. Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  67. LG’s booth
  68. Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.? A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.? In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  69. Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&amp;utm_medium=newsletter&amp;utm_campaign=adage “ New powers for Dish&apos;s Hopper:? The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  70. Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  71. - http://us.telibrahma.com/point-home/pointhome-page/
  72. Wearable computing
  73. VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  74. Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  75. New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  76. - http://www.vuzix.com/consumer/products_m100.html
  77. Styku - http://www.styku.com/business/
  78. http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  79. Redefining interactive
  80. https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  81. - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  82. Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  83. - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  84. Intel
  85. Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&amp;v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  86. - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  87. Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  88. Moonrider / Artjam www.moonrider.com
  89. More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  90. image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  91. www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  92. Step up click-through rates with your consumers. The powerful Gimbal? relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  93. VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  94. More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  95. Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&amp;set=a.158994770911835.50087.121609777983668&amp;type=1&amp;theater Audiovox / Voxx
  96. Wearable computing
  97. http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  98. - http://shield.nvidia.com/portable-features
  99. Fisher-Price by Mattel
  100. Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  101. VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&amp;v=re1EatGRV0w#!
  102. Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&amp;hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  103. Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  104. - http://cinemagr.am/show/100727537
  105. http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  106. - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  107. Robotex http://www.robotex.com/
  108. http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  109. www.cardmunch.com www.getpocket.com
  110. Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html
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