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HOW MOBILE-SOCIAL IS Moderated by David Berkowitz,  Sr. Director of Emerging Media & Innovation at 360i  @dberkowitz / @360i  Featuring: Craig Davis, CEO, TextualAds - @CraDav Tom Dorf, Director of Advertising Sales, MocoSpace - @MocoSpace Noah Elkin, Principal Analyst, eMarketer - @noahelkin Adam Mirabella, Global Director, Digital Media, Nokia - @Sinlison CHANGING THE WAY BRANDS CONNECT WITH CONSUMERS
David Berkowitz
Download 360i’s Playbooks: Mobile:  mobileplaybook.360i.com Social:  playbook.360i.com
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HUB for all announcements &  sharing  The Mobile social app highlighted the best desserts at partner locations; A Mobile Guide Drove users to discover locations  FOOD PORN Application asks fans to upload their photos for a chance to win $5,000 Users received a one-day-event badge and discounts at Godiva stores nationally
Six types of mobile social media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) Online social networks on mobile devices 200MM+ mobile Facebook users
2) Share content via social channels
Connect mobile sites & apps with social networks
3) Mobile social networks
4) Sharing and streaming content
5) Social gaming
Game mechanics pervade social media:  Meet your benevolent king
Some kingdoms are hard to hold on to
6) Location-based check-in services
Feeling lucky, punk?
Thanks! - Let’s stay in touch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Noah Elkin
How Mobile-Social is Changing How Brands Connect with Consumers Noah Elkin  Principal Analyst @noahelkin F E B R U A R Y  9,  2 0 1 1
Social networks  are increasingly the conduit for mobile communication
Mobile social network usage will  more than double  between 2010 and 2015
Location-based services  have surged but aren’t yet mainstream
Geolocation mobile apps serve many niches but tend to be  game-  or  deal-focused
Checking in motivated by prospect of value exchange:  obtaining useful information  and  finding deals
But what happens when the check-in becomes  commoditized? Over 380 Million Check-Ins!
Among mobile marketing channels, marketers are most interested in  geolocation  and  social networks
Marketer spending around location is starting to  ramp up
Location relevance increases the likelihood of  generating  a response  from advertising
Thank you Noah Elkin Principal Analyst Twitter:  @noahelkin Email:  [email_address] Phone: (212) 763-6055
Craig Davis
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Tom Dorf
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tom@corp.mocospace.com - 347.225.6711
Adam Mirabella
Social Media Week 2011, New York Adam Mirabella Global Director, Digital Media
Mobility will drive the next phase of Internet growth TODAY: 4.6 billion mobile devices 1.6 billion Internet users 450 million accessing the Internet through mobile Source: IDC 2013: 5.9 billion mobile devices 2.2 billion Internet users 1 billion accessing the Internet through mobile Source: IDC & Infonetics Research
Key Trend #1
Key Trend #2 http://www.socialmediaweek.org/nokiaconnects
Key Trend #3
What’s our role?
The Future
Keep the conversation going… ,[object Object],[object Object],[object Object],[object Object],[object Object]

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How Mobile-Social is Changing the Way Brands Connect with Consumers

Editor's Notes

  1. http://playbook.360i.com Replace mobile POV with mobile playbook
  2. Mobile was the bridge between online & offline, connecting to consumers to the show via mobile devices and on the ground promotions. The campaign included the following core components: Twitter (hub for announcements & sharing) Facebook (Food Porn app asked viewers to upload photos for a chance to win $5K) Foursquare (special one-day event badge & deals at 300+ local dessert shops) Foodspotting- emerging platform that lets users share photos of what they're eating with fellow foodies **with Top Chef Just Desserts, BRAVO became the first advertiser to sponsor a specific category within the app. **<ELLEN TO ADD FOLLOWING TALKING POINTS>** -Participating retailers in markets FREE Desserts were made available via the following partners: Local bakeries & Retailers – 260 retail partners in 20 Markets nationwide Total In-Store Impressions = 462,000 Largest Retail Partner (Godiva) distributed 8,000 truffles in 19 markets Branded Trucks: 4 Total in NYC, LA, Chicago 66K truck impressions garnered Opentable.com – 800 restaurants offered customers a free dessert with dinner Twitter as a hub for all messaging All times and locations were only announced on the @Bravotv Twitter account to harness the power of social media. Wrapped newspapers calling out twitter for detailers 4sq Just Dessert badge could be redeemed for real goods—GODIVA TRUFFLES! Within 1 week of just desserts day (continuing to play off bridging online/offline components)
  3. Mobile was the bridge between online & offline, connecting to consumers to the show via mobile devices and on the ground promotions. The campaign included the following core components: Twitter (hub for announcements & sharing) Facebook (Food Porn app asked viewers to upload photos for a chance to win $5K) Foursquare (special one-day event badge & deals at 300+ local dessert shops) Foodspotting- emerging platform that lets users share photos of what they're eating with fellow foodies **with Top Chef Just Desserts, BRAVO became the first advertiser to sponsor a specific category within the app.
  4. Left: Be The One for restorethegulf.com Right: Demo app for The Varsity, with a button to share
  5. CauseWorld
  6. Apple Game Center
  7. http://www.assistedserendipity.com/images/mediakit/venuehistory.png
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