SlideShare a Scribd company logo
56%
84%
51%
48%
67%
55%
47%
46%
42%
11%
49% 44% 44% 31%
51%
34%
Most likely support a company that makes a public commitment to diversity and inclusion
ThinkNow conducted a nationally representative survey to gain a deeper
understanding of how consumers view diversity and inclusion and engage
with companies that demonstrate a genuine commitment to D&I. Download
our June 2021 Diversity & Inclusion Report.
DIVERSITY&INCLUSION:
BRANDSANDCONSUMERPURCHASEINTENT
HISPANICS
AFRICAN AMERICANS
ASIAN
WHITE (NON-HISPANIC)
What does diversity and inclusion mean to you?
RACIAL EQUALITY
GENDER EQUALITY
GENERATIONAL EQUALITY
DIFFERENTLY ABLED EQUALITY
LGBTQIA EQUALITY
OTHER
Diversityandinclusion
means"racialequality"for
themajorityofAmericans.
AfricanAmerican
andHispanic
repsondentsarethe
mostlikelyto
supportacompany
thatmakesapublic
commitmentto
diversityand
inclusioninitiatives.
SHOW YOUR SUPPORT ON
SOCIAL MEDIA
Respondents more likely to support a company that makes a public commitment to
diversity and inclusion initiatives are likely to:
SPEND MORE MONEY AT A
STORE
GO OUT OF YOUR WAY TO
GO TO A STORE YOU'RE
NEVER FREQUENTED
STOP FREQUENTING A
STORE THAT DOES NOT
PUBLICLY SUPPORT
DIVERSITY & INCLUSION
Likely to unfollow or openly criticize a brand if they felt their content was not
authentic.
LGBTQIA
TOTAL MARKET
DatafromThinkNowConneKt showsthatLGBTQIArespondentsaremore
likelythanthegeneralpopulationtounfolloworopenlycriticizeabrandif
theyfeeltheircontentisnotauthentic.
DownloadFullReportHere

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