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Improve conversions with scenario-based conversational AI
Confidential and Proprietary. Copyright (c) by Capex, Inc. All Rights Reserved.
1
Investors
Company
Name
Capex, Inc.
Established
Sep 2019
Capital
1.6M USD
Offices
Los Angeles, Tokyo
The University of Tokyo Edge Capital Partners Co., Ltd.
Company Information
2
Specialization
? Conversational AI that builds loyalty and
converts leads into customers
? Virtual human with multiple facial and body
animations linked to conversational AI
Our Clients
Japan's third-largest life insurer by revenue,
comparable to MetLife's presence in Japan.
Powered by 7-Eleven, Seven Bank gained 1.5k+ new users per
month through Pickup
Japan's top 2 stock brokerage firm, adopting PickUp to
maximize customer acquisition
Drive personal loan applications in the Japanese market with
a 27% chat-to-application conversion.
? Helping stagnant website visitors become
engaged through proactive messaging
? FB Messenger, WhatsApp, Instagram, and
LINE available integrations
Company Information
User Journey and Experience
3
Retain
1
Display a pop-up message
when users leave the page
* Trigger events: back button,
stay on the screen etc.
Engage
2
Educate, engage, and convert
users through scenario-based
conversations
Nurture
3
Continuously engage with
customers throughout the
purchase consideration cycle
*Nurturing period is 1~3 months
Performance Results: Real Client Data
4
Industry
(Conversion point)
① # of unique user
engagement with PickUp per
month
② # of conversion
through PickUp per
month
③ CVR
(③=②÷①)
④ # of CVs per month before
PickUp implementation
(Improvement = ② /④)
Securities/FX
(Account opening application)
5,480 2,416 44.10% 20,000(+12.08%)
Personal Loan
(Application)
4,060 1,075 26.50% 10,000(+10.75%)
Insurance
(Quote)
3,140 648 20.63% 6,000(+10.81%)
Education
(Consultation appointment
reservation)
2,300 359 15.60% 4,000(+8.98%)
CVR per month
6%~40%
Improvement
+2%~11%
*These numbers reflect the average performance of our clients across industries, based on a scale of 200,000 landing page pageviews
pop-up messages to encourage
about-to-drop users to tap/click
on it
Paid search Landing page
Pop-up
display
Scenario-
based
conversation
Shopping
Cart
CVs
Personalized, interactive,
automated conversations to
improve understanding of the
service and allay user concerns
Customers may not fully
understand the benefits of the
product and their concerns may
remain unresolved.
pop up
image
display
Automated
conversation
removes the
bottleneck and
guides users to CV
Common pain points and solutions
CV
Pop-up
5
Performance-based Pricing model
6
No upfront or monthly fees - Clients only pay upon successful conversions
Performance-based
pricing
Initial cost
$0
Subscription
fee
$0
* Cost from Messenger, Whatsapp or LINE official account will be charged separately.
Performance-based Pricing model
7
We set the price per conversion at 70-80% of your target CPA (Cost Per Acquisition),
ensuring cost effectiveness for your business.
Current
CPA
Target
CPA
PickUp
CPA
Realize customer
acquisition below
the target CPA
* Cost from Messenger, LINE or Whatsapp official account will be charged separately.
* Minimum contract period is 12 months
Implementation Process
2 weeks to 2 months from application to chat launch, including content review and QA
STEP1 STEP2 STEP3 STEP4
Contract
? Align the scenario
direction
? Initiate creative
productions
? Product/service
knowledge sharing
? Creative production
? Conversational AI
environment setting
? Message delivery
configuration
? Analyze the data,
? Conduct hypothesis
testing
? Propose ideas based
on the learning to
maximize the results.
Contract Kick-off Meeting
Scenario creation &
Testing
Delivery start
PDCA
Client
Capex.ai
Create a specialized
team and outline the
scenario content
plan
? Scenario review
? Tag setup
8

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PickUp_conversational AI_Capex, Inc._20240611

  • 1. Improve conversions with scenario-based conversational AI Confidential and Proprietary. Copyright (c) by Capex, Inc. All Rights Reserved.
  • 2. 1 Investors Company Name Capex, Inc. Established Sep 2019 Capital 1.6M USD Offices Los Angeles, Tokyo The University of Tokyo Edge Capital Partners Co., Ltd. Company Information
  • 3. 2 Specialization ? Conversational AI that builds loyalty and converts leads into customers ? Virtual human with multiple facial and body animations linked to conversational AI Our Clients Japan's third-largest life insurer by revenue, comparable to MetLife's presence in Japan. Powered by 7-Eleven, Seven Bank gained 1.5k+ new users per month through Pickup Japan's top 2 stock brokerage firm, adopting PickUp to maximize customer acquisition Drive personal loan applications in the Japanese market with a 27% chat-to-application conversion. ? Helping stagnant website visitors become engaged through proactive messaging ? FB Messenger, WhatsApp, Instagram, and LINE available integrations Company Information
  • 4. User Journey and Experience 3 Retain 1 Display a pop-up message when users leave the page * Trigger events: back button, stay on the screen etc. Engage 2 Educate, engage, and convert users through scenario-based conversations Nurture 3 Continuously engage with customers throughout the purchase consideration cycle *Nurturing period is 1~3 months
  • 5. Performance Results: Real Client Data 4 Industry (Conversion point) ① # of unique user engagement with PickUp per month ② # of conversion through PickUp per month ③ CVR (③=②÷①) ④ # of CVs per month before PickUp implementation (Improvement = ② /④) Securities/FX (Account opening application) 5,480 2,416 44.10% 20,000(+12.08%) Personal Loan (Application) 4,060 1,075 26.50% 10,000(+10.75%) Insurance (Quote) 3,140 648 20.63% 6,000(+10.81%) Education (Consultation appointment reservation) 2,300 359 15.60% 4,000(+8.98%) CVR per month 6%~40% Improvement +2%~11% *These numbers reflect the average performance of our clients across industries, based on a scale of 200,000 landing page pageviews
  • 6. pop-up messages to encourage about-to-drop users to tap/click on it Paid search Landing page Pop-up display Scenario- based conversation Shopping Cart CVs Personalized, interactive, automated conversations to improve understanding of the service and allay user concerns Customers may not fully understand the benefits of the product and their concerns may remain unresolved. pop up image display Automated conversation removes the bottleneck and guides users to CV Common pain points and solutions CV Pop-up 5
  • 7. Performance-based Pricing model 6 No upfront or monthly fees - Clients only pay upon successful conversions Performance-based pricing Initial cost $0 Subscription fee $0 * Cost from Messenger, Whatsapp or LINE official account will be charged separately.
  • 8. Performance-based Pricing model 7 We set the price per conversion at 70-80% of your target CPA (Cost Per Acquisition), ensuring cost effectiveness for your business. Current CPA Target CPA PickUp CPA Realize customer acquisition below the target CPA * Cost from Messenger, LINE or Whatsapp official account will be charged separately. * Minimum contract period is 12 months
  • 9. Implementation Process 2 weeks to 2 months from application to chat launch, including content review and QA STEP1 STEP2 STEP3 STEP4 Contract ? Align the scenario direction ? Initiate creative productions ? Product/service knowledge sharing ? Creative production ? Conversational AI environment setting ? Message delivery configuration ? Analyze the data, ? Conduct hypothesis testing ? Propose ideas based on the learning to maximize the results. Contract Kick-off Meeting Scenario creation & Testing Delivery start PDCA Client Capex.ai Create a specialized team and outline the scenario content plan ? Scenario review ? Tag setup 8
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